PERSUASIVE SPEAKING Goal: to influence audience members’ attitudes, beliefs, values and actions.
Persuasive speeches are built on arguments (stated positions) • Logos: appeals directed at audience’s reasoning on a topic. Two types of logos-appeals to reason and appeal to logic. • Pathos: persuasive appeals directed at emotions; use vivid imagery, compelling stories
Ethos or speaker credibility • To build credibility list your expertise on a topic, express interest in the audience’s welfare, make a dynamic presentation
To increase your odds of achieving goal of the persuasive speech • Use information audience can relate to • Demonstrate how change will benefit the audience • Establish your credibility • Set modest goals • Visualize success
Three Elements of an argument • Claim or proposition answers the ? “what are you trying to prove?”; states the speakers conclusion • Evidence: substantiates the claim; grounds for the claim • Warrant: provide reasons why the evidence is valid and supports the claim
Classifications of Claims • Facts (whether something is true or not) • Value: (issues of judgment, why something is right or wrong, good or bad…) • Policy: (recommend a certain action be taken or approved by the audience.)
Deductive versus Inductive Reasoning • Deductive= reasoning from a general condition to a specific instance • Inductive= reasoning from specific instances to a general condition