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Informative and Persuasive Speaking PowerPoint Presentation
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Informative and Persuasive Speaking

Informative and Persuasive Speaking

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Informative and Persuasive Speaking

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Presentation Transcript

  1. Informative and Persuasive Speaking • Chapter Summary • Informative Presentations • Persuasive Presentations

  2. Informative Presentations Types of Informative Presentations • Briefings • Explanations • Training

  3. Informative Presentations Organizing Informative Messages • Start With Overall Picture • Emphasize Important Points • Number Items • Use Signposts • Use Interjections • Use Repetition and Redundancy • Add Internal Summaries and Previews • Use Multiple Channels

  4. Informative Presentations Strategies for Effective Informative Speaking • Cover Only Necessary Information • Avoid Jargon • Link the Topic to the Audience • Link the Familiar to the Unfamiliar • Involve the Audience

  5. Persuasive Presentations Ethical Persuasion Defined “Persuasion is the act of motivating an audience, through communication, to voluntarily change a particular belief, attitude, or behavior.”

  6. Persuasive Presentations Types of Persuasive Presentations • Sales Presentations • Proposals • Motivational Speeches • Goodwill Speeches

  7. Persuasive Presentations Organizing Persuasive Messages • Problem-Solution • Comparative Advantages • Criteria Satisfaction Continued...

  8. Persuasive Presentations Organizing Persuasive Messages • Motivated Sequence • Attention: Capture the Attention of the Audience • Need: Explain the Problem Clearly and Completely • Satisfaction: Present Your Solution to the Problem • Visualization: Clearly Describe What Will Happen If Your Proposal is Adopted • Action: Call for a Response By Your Audience.

  9. Persuasive Presentations Strategies for Effective Persuasion • Appeal to the Needs of Your Audience • Have a Realistic Goal • Focus Appeals on the Critical Audience Segment • Defer the Thesis with a Hostile Audience • Present Ample Evidence to Support Claims Continued...

  10. Persuasive Presentations Strategies for Effective Persuasion • Consider Citing Opposing Ideas • When the Audience Disagrees with Your Position • When the Audience Knows Both Sides of the Issue • When the Audience Will Soon Hear Your Viewpoint Criticized or Another One Promoted • Adapt to the Cultural Style of Your Audience

  11. Persuasive Presentations Maximizing Speaker Credibility • Demonstrate Your Competence • Earn the Trust of Your Audience • Emphasize Your Similarity to the Audience • Increase Your Appeal to the Audience • Demonstrate Your Sincerity