Radio Listening Levels Use of Radio is fairly consistent throughout the day, with a greater number of people listening at any average quarter hour during the midday daypart, but a greater total of number of different people listening through the afternoon daypart.
Radio Listening Builds Throughout the Day But new people tune in and others tune out during the different day parts, which is why the net reach of the time span is greater than any of the individual day parts. Midday is as strong as morning listening. Adults 18-49 Source: RADAR 114 September 2012 (Monday-Sunday and Monday-Friday Weekly Cume Estimates for each individual day part)
Midday Radio Listening Has the Highest Ratings More people listen for longer periods of time during the midday hours. Adults 18-49 Source: RADAR 114 September 2012 (Monday-Sunday and Monday-Friday Weekly Average Quarter Hour Estimates for each individual day part)
Far More People Listen to Radio at Any Time During the Day Than to All Other Audio Platforms Combined Adults 18-49 % of Persons Listening to Audio Average Weekday - Adults 18-49 Note high usage of all audio, especially Radio during midday Source: 2012.2 MBI USA TouchPoints; Note: Internet streaming includes PC, mobile & tablet Adults 18-49