Editing There are different kind of editing in media industry : In my presentation I am going to talk about: Audio mediums. Audio/visual mediums. Visual mediums.
Audio/Visual Medium • Audio/Visual medium such as TV uses editing techniques in many products such as: • Music videos • Trailers • Films • TV programmes (Soaps, Gameshow, Competitions, Cookery, chatshow) • Adverts
Film Trailer example Trailers are edited before a film is released to: • Make people aware of the film • Defines the genre of the film • Gives brief details about the story • Gives other information about release dates etc. • Tell the public what stars will be in it
Film Trailer Techniques • The most attractive scenes are chosen and put together to briefly tell us the story of the film without revealing the end. • They are edited together in a short length clip usually 30 seconds – 3minutes. • They use transitions to get from one shot to another. • They edit in titles or voice over with extra information. • Film trailers can be shown on TV adverts, YouTube, social networking or at the cinema.
Audio Medium • Audio mediums such as Radio uses editing techniques in many products such as: • Chart Show • Adverts • News & weather • Chat show • Documentaries
Advert Example • Adverts are edited together using audio techniques to: • To market products/services • Make people aware of campaigns • Offer information of where to find or how to buy products • Entice people into buying stuff.
Advertising Techniques Adverts use a range of editing techniques and devices such as: • Voice over • Background music • Jingle at the beginning or end or both • Stingers • Sound Effects • Vox Pops – peoples opinion of the product • They are usually 10 seconds – 1minute in length
Visual Medium This is used for advertising media products and attract people in order to persuade to buy the products this includes: • Posters. • Business cards. • Newspapers. • Magazines.
Film Poster Film posters are used for advertising films before releasing date. • Make people aware of the film. • Defines the genre of the film. • Gives brief details about the story. • Gives other a information about release dates etc. • Tell the public what stars will be in it.