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Editing PowerPoint Presentation

Editing

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Editing

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  1. Editing Page Design & Layout

  2. Page Layout • One of the most important things editors do

  3. Page Layout • One of the most important things editors do • You decide what is important

  4. Page Layout • One of the most important things editors do • You decide what is important • You decide on emphasis (what’s more or less important)

  5. Page Layout • How do pages work? • We don’t really know.

  6. Page Layout • How do pages work? • We don’t really know. • A scientific approach:

  7. Page Layout • How do pages work? • We don’t really know. • A scientific approach: • Eyetrack • More about Eyetrack

  8. Principles of Design • Proportion — The ratio between elements on a page. • Balance — Establishes the page’s equilibrium • Contrast —Using two dramatically different elements to draw the reader’s attention • Unity — Makes the page look like a planned and cohesive unit. • Movement — Leads the reader’s eye direction

  9. Basic Principles • Top to bottom • Left to right • Modular — everything in rectangles • Avoid bumping heads

  10. Principles • Top to bottom • Let to right • Entry point • Balance • Contrast • Everything in rectangles • Avoid bumping heads

  11. Modular page design

  12. Putting the puzzle together Text

  13. Putting the puzzle together Text Photos

  14. Putting the puzzle together Text Photos Headlines

  15. Putting the puzzle together Text Photos Headlines Infographics

  16. Putting the puzzle together Text Photos Headlines Infographics First step is to list and measure

  17. Layout trends • Usually one story, although news-based, is given feature play. • Use shorter stories • Break stories into segments • Fewer jumps • More sells or showcases • More color • Creative use of white space • Variety of column widths

  18. So how do you lay out open pages? • Keep all story shapes rectangular • Vary your shapes and sizes of stories and art. • Emphasize what’s important.

  19. Beware of bad juxtapositions • Analyze every page design to determine: • If a photo sits at the intersection of two stories in a way that confuses readers • If two stories - or their headlines - seem inappropriate together on the same page

  20. Give each page a dominant image

  21. Balance and scatter art

  22. Beware of butting headlines

  23. Front page design • Every paper’s news philosophy is visibly reflected on Page One: • In the play of photos • In the style of headlines • The variety of graphics • The number of stories

  24. What’s wrong with these story designs?

  25. What’s wrong with these page designs?