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Informative Speaking. Chapter 15:. Informative Speaking. Instruct, explain, describe, enlighten, demonstrate, clarify, correct, remind. Gives something to the audience Tell them something Can have elements of persuasion. Apply:. Report information – Clarify difficult terms –

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informative speaking2
Informative Speaking
  • Instruct, explain, describe, enlighten, demonstrate, clarify, correct, remind.
  • Gives something to the audience
  • Tell them something
  • Can have elements of persuasion
apply
Apply:
  • Report information –
  • Clarify difficult terms –
  • Explain complex phenomena –
  • Overcome confusion and misunderstanding
katherine rowan s informatory and explanatory communication theory
Katherine Rowan’s Informatory and Explanatory Communication Theory
  • States that the nature of the information and the audience,
  • helps determine strategic decisions about
  • which contentto use and how to structure an informative presentation.
classifications
Classifications

Informatory

  • Primarily aims at increasing audience awareness
  • Reports new information
  • Similar to news reporting: who, what, where, when, and how

Explanatory

  • Primarily aims at deepening audience understanding
  • Goes beyond “facts” to help audience understand, interpret, or evaluate.
  • Answers “Why?” or “What does that mean?”
make it matter the value step
Make it Matter: the Value Step
  • Wi-FM
  • Why is the information important or valuable to the audience
  • Put it as a step in your introduction.
apply benefits
Apply: Benefits
  • Social __________________
  • Economic _______________
  • Physical_________________
  • Psychological_____________
  • Intellectual_______________
  • Professional_______________
strategies informatory objects and procedures
Strategies: InformatoryObjects and Procedures

Apply:

_________________

_________________

_________________

_________________

strategies explanatory
Strategies: Explanatory

Apply:

_________________

_________________

_________________

_________________

strategies explanatory10
Strategies: Explanatory

Apply:

_________________

_________________

_________________

_________________

strategies explanatory11
Strategies: Explanatory

Apply:

_________________

_________________

_________________

_________________

keep audience engaged
Keep Audience Engaged
  • Keep It Short. < than 20 minutes
    • Does the audience already know?
    • Does the audience need to know ?
    • Does the audience need me to help them know?
  • Involve the Audience.
  • Use Humor. - focus on the message
    • Self-effacing humor
    • Do not embarrass or offend audience members
    • Avoid bodily functions, religions, ethnicities
  • Tell Stories. – You, Your audience, Other people
apply humor
Apply: Humor

Age

  • Old? At Ruth’s last birthday, the candles cost more than the cake.
  • There are three signs of old age. The first is lost memory . . . The other two I forget.

Banks

  • A banker is just a pawnbroker in a suit.
  • I think the reason they have drive-up tellers is so the cars can see their real owners.
fisher s narrative theory
Fisher’s Narrative Theory
  • Walter Fisher: Storytelling is an essential part of being human.
  • Good stories have two essential qualities:
    • Story Probability: Consistency of characters and actions - does it make sense
    • Story Fidelity: The apparent truthfulness & believability of the story.
storytelling effective
Storytelling: Effective
  • Use a Simple Story Line.
  • Limit the Number of Characters.
  • Connect to Your Audience.
  • Exaggerate Your Delivery.
  • Practice, Practice, Practice
apply speech examples
Apply: Speech Examples
  • See Resources Page on Website
informative speech assessment
Informative Speech: Assessment

Assign Due Dates:

  • Topic Sheet (Handouts)

________________

  • Annotated Bibliography (Handouts Example)

________________

  • Works Cited (MLA)

________________

  • Speech Date:

__________________

Materials Due:

  • Grading Rubric (Handouts)
  • Comprehensive Outline (Handout Example)
  • Presentation Aids
  • Notecards
  • Appropriate Dress