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What can culture do for tourism?. Andrew Backhouse Heritage Tourism Executive for the North West. Importance of heritage townscapes for shopping/business Mosaics of types of activity – cultural quarters Traditional heritage attractions need to revisit what customers want.

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what can culture do for tourism

What can culture do for tourism?

Andrew Backhouse

Heritage Tourism Executive for the North West

slide2

Importance of heritage townscapes for shopping/business

Mosaics of types of activity – cultural quarters

Traditional heritage attractions need to revisit what customers want

what does the customer want

What does the customer want?

Quality

Joined up

New things

Food and retail

Stories and experiences

quality

Quality

Welcome

Service

Facilities

Interpretation

joined up

Joined up

From enquiry to delivery – web?

Packages with other places

Accommodation and other offers – a part of the cultural offer

new things

New things

A range of experience

Events

PR

Repeat visits

New audiences

food and retail

Food and retail

How many people invest in quality shop training and support?

People like shopping!

Regional foods - USPs

stories and experiences

Stories and experiences

Ghosts

Enjoyable

First person

lancaster a series of unpolished jewels

Lancaster – a series of unpolished jewels

Museums and Theatres

Castle

Churches and Cathedral

Townscape

Canal

Ashton Memorial – and Park

slide16

Don’t miss...

The Edwardian Costumed Ball

Graffiti tours of the Castle

Tea Party at the Cathedral

Lord Ashton’s guided walks

Puppet shows at the museum

Film shows of old Lancaster

And of course, ghost stories ...