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Toward Reform: media influence and Bias

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Unit 3: AP Government and Politics. Toward Reform: media influence and Bias. Homework : Assignment 15 for tomorrow. What effect does media have on public/government?. Likely there is some; tough to know how much Selective attention of the public hurts ability to have an impact

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what effect does media have on public government
What effect does media have on public/government?
  • Likely there is some; tough to know how much
    • Selective attention of the public hurts ability to have an impact
    • Greater influence on foreign policy
    • TV/Radio often correlate with issues the public finds “important”
  • “Media effects” – What are the extent to which media affects society?
    • Influences public opinion, no doubt
  • Agenda setting
    • Influence issues addressed by government
  • “Framing”
    • How an issue is portrayed affects how it is perceived
video thinking like a political scientist
Video: Thinking Like a Political Scientist

14.5

http://media.pearsoncmg.com/ph/hss/SSA_SHARED_MEDIA_1/polisci/presidency/Seg4_Media_v2.html

news bias
News bias?
  • Pew poll
news bias1
News bias?
  • Journalists/Reporters
    • Individuals in the media are biased, as are all of us, in terms of values, preferences and attitudes
  • Popular belief is that most news has a liberal slant
    • Probably true that most reporters tend to be more liberal; but self-identified is at all-time low
    • Probably biased more in terms of education of employees and desire for dramatic (“if it bleeds, it leads”)
  • Question now may be effects of consolidation…
    • More conservative and/or corporate-friendly?
public confidence
Public Confidence
  • Assessment by public is generally unfavorable
    • Inaccurate, biased, rich and powerful influence what is covered
  • But Americans still value the watchdog role of the media
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