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Mediactive: Using Media in a Networked Age. Dan Gillmor Knight Center for Digital Media Entrepreneurship. 0. Media Shift. Media 0.1. Media 0.5. Media 1.0. Media 1.1. Media 1.5. Media 2.0. Media 2.5. 20 th Century Information Theory. Or…. Sources. Author(s). Media. Readers.

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Mediactive: Using Media in a Networked Age


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    Presentation Transcript
    1. Mediactive: Using Media in a Networked Age Dan Gillmor Knight Center for Digital Media Entrepreneurship

    2. 0 Media Shift

    3. Media 0.1

    4. Media 0.5

    5. Media 1.0

    6. Media 1.1

    7. Media 1.5

    8. Media 2.0

    9. Media 2.5

    10. 20th Century Information Theory

    11. Or… Sources Author(s) Media Readers Info Sent Info Message Message Misinformation, disinformation, junk, etc.

    12. Media 3.0

    13. 20th Century Information Theory

    14. Not in the sense of voting... ...but Participation Creation/Production Access ‘Democratized’ Media

    15. A Read-Write Web

    16. Consumers <==> Creators

    17. Creators <==> Collaborators

    18. 1 Supply

    19. Who is a journalist? Wrong question.

    20. Journalism

    21. Not Journalism

    22. AND, not OR

    23. Innovation | Adaptation (Good news: Trying New Things is Cheap)

    24. “Amateur” Professional (Part of) Emerging Media Ecosystem Mass Local TV News Aftenbladet Niche

    25. 2 Demand

    26. Photo by Stovak via Flickr

    27. Too Much Information Photos by Eammon Sullivan and perspikace via Flickr

    28. Accurate? Trustworthy? Not Necessarily, in a ‘Photoshop’ World

    29. Not to Mention (ahem)…

    30. 3 Principles

    31. 1. Using. Not consuming.2. Participation with integrity.

    32. Skepticism Be skeptical of absolutely everything Principles (for “consumers”)

    33. Skepticism Judgment But not equally skeptical of absolutely everything Principles

    34. Credibility Scale Anonymous Comments -30 0 +30

    35. Skepticism Judgment Research Ask your own questions, especially when making big decisions Principles

    36. Best place to start Worst place to stop

    37. Skepticism Judgment Research Free thinking Go outside your comfort zone, in politics and culture Be relentless with yourself Principles

    38. Skepticism Judgment Research Free thinking Techniques Create media Understand how media persuade Principles

    39. All of the above (principles for consumers) PLUS these journalistic principles: Thoroughness Not just interviews, documents, but also wider collaboration For ‘Creators’

    40. Thoroughness Accuracy Principles for Creators