Social Media and Marketing. Contemporary Issues in Marketing 420 MKT. Social Media. Social media is the use of technology to co-create, know, like, and trust. Social Media. 18 reasons to use them . Social Media. Facebook Twitter Blog YouTube Linkedh. Benefits of Social Media.
Contemporary Issues in Marketing
Social media is the use of
technology to co-create, know, like, and trust.
18 reasons to use them
The top are :Facebook, Twitter. And Linkedh
Growth in Sep. 2009:
YouTube: 75 b video to 375 m visitors
Flicker: host > 3.6b images
Content + Context + Connection + Community = Social Media Marketing
It’s important to have a new media strategy attached to your new media tactics
Open up SM access points. These points can be levreged
Your primary website or blog is the tool that ties all of your social media activity together. Your
activity on social media sites or spokes functions primarily as a way to lead prospects back to the
much more fully developed content that resides on your website.
a blog is software that allows anyone who can type to post content to a website
or blog home page
a blog is software that allows :
Readers to make comments and add content.
• Readers to subscribe to the content so that they are automatically notified
• Search engines to receive notice or pings whenever the content is updated.
A blog is your ticket to creating:
The best way to start blogging:
Monitor a group of relevant blogs
Comment on a group of relevant blog
Create you own blog
has become the most widely recognized name in social networks. Social networks allow people to join, and “friend” members or invite others to join and then share and exchange information.
3 ways for businesses to get a return from Facebook
Facebook applications for business professionals
Using Facebook’s Twitter-like tagging feature
Using Facebook ads for content awareness
5 tips for getting more from Facebook
Twitter is a free service that allows anyone to say anything to anybody in 140
characters or less
How do I use it?
Why would I use it?
Some basic Twitter terminology
Who do I follow?
Filtering Twitter to make it make sense
Twellow:is like a Twitter phone directory that sorts people by industry. This can be a great way to find people
in your industry.
This little tool allows you to monitor anything you can search. I use it to see what’s being said back to me
filter and allows you to set up searches on your name, company name, brands, competitors, all the basic stuff, so you can monitor your business and reputation and even know when people are replying
to your tweets.