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Social Media and Marketing. Contemporary Issues in Marketing 420 MKT. Social Media. Social media is the use of technology to co-create, know, like, and trust. Social Media. 18 reasons to use them . Social Media. Facebook Twitter Blog YouTube Linkedh. Benefits of Social Media.

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social media and marketing

Social Media and Marketing

Contemporary Issues in Marketing

420 MKT

social media

Social Media

Social media is the use of

technology to co-create, know, like, and trust.

social media1

Social Media

18 reasons to use them

social media2

Social Media

Facebook

Twitter

Blog

YouTube

Linkedh

benefits of social media

Benefits of Social Media

Marketing tools

Sharing interests

Public Opinion

No Limitations

social media3

Social Media

The top are :Facebook, Twitter. And Linkedh

Growth in Sep. 2009:

F 210%

T 600%

L 85%

social media4

Social Media

YouTube: 75 b video to 375 m visitors

Flicker: host > 3.6b images

social media 4 cs

Social Media4 Cs

Content + Context + Connection + Community = Social Media Marketing

social media5

Social Media

It’s important to have a new media strategy attached to your new media tactics

social media6

Social Media

Open up SM access points. These points can be levreged

social media7

Social Media

Your primary website or blog is the tool that ties all of your social media activity together. Your

activity on social media sites or spokes functions primarily as a way to lead prospects back to the

much more fully developed content that resides on your website.

5 tips for getting more from social media marketing

5 tips for getting more from social media marketing

Integrate

Amplify

Repurpose

Generate Leads

Learn

slide15

Blog

a blog is software that allows anyone who can type to post content to a website

or blog home page

slide16

Blog

a blog is software that allows :

Readers to make comments and add content.

• Readers to subscribe to the content so that they are automatically notified

• Search engines to receive notice or pings whenever the content is updated.

slide17

Blog

A blog is your ticket to creating:

• Content

• Context

• Connection

• Community

slide18

Blog

The best way to start blogging:

Monitor a group of relevant blogs

Comment on a group of relevant blog

Create you own blog

facebook

Facebook

has become the most widely recognized name in social networks. Social networks allow people to join, and “friend” members or invite others to join and then share and exchange information.

facebook1

Facebook

3 ways for businesses to get a return from Facebook

Facebook applications for business professionals

Using Facebook’s Twitter-like tagging feature

Using Facebook ads for content awareness

5 tips for getting more from Facebook

slide23

Facebook Features

  • Custom tabs mean custom landing pages
  • Tricking out Boxes with FBML app
  • Facebook applications for business professionals
  • Using Facebook’s Twitter-like tagging feature
  • Using Facebook ads for content awareness
  • 5 tips for getting more from Facebook
twitter

Twitter

Twitter is a free service that allows anyone to say anything to anybody in 140

characters or less

twitter1

Twitter

How do I use it?

Why would I use it?

Some basic Twitter terminology

Who do I follow?

Filtering Twitter to make it make sense

slide26

Twellow:is like a Twitter phone directory that sorts people by industry. This can be a great way to find people

in your industry.

slide27

Twitter Search:

This little tool allows you to monitor anything you can search. I use it to see what’s being said back to me

slide28

Twitter Advanced

filter and allows you to set up searches on your name, company name, brands, competitors, all the basic stuff, so you can monitor your business and reputation and even know when people are replying

to your tweets.