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Media Literacy
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Media Literacy

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  1. Media Literacy A 21st Century Survival Skill Analyzing, accessing, managing, integrating, evaluating and creating information in a variety of forms and media – Center for Media Literacy

  2. Who we are: • Greg Wheeldon – TV/Media Instructor • Steve Trauger – Broadcast Engineer • Robert LeMaire – Computer Specialist

  3. Where we’re from • Ocean City Schools

  4. Where we’re from • Ocean City Schools

  5. Ancient Learning

  6. Today’s Learning?

  7. Goals for Today • Define today’s student • Define the impact of multimedia • Provide tools for media literacy • Provide a forum for discussion

  8. Define Today’s Student • aka Generation Y/Generation Z • or Digital Native

  9. The Impact of Multimedia Exposure to Our Students • Multitaskers • They’re “Plugged in” • http://www.kff.org/entmedia/hr012010video.cfm

  10. Daily Media Consumption

  11. Tools for Media Literacy • Within K-12 Classroom & Beyond • Beyond Education/Real-World Applications (work readiness)

  12. Forum for Discussion

  13. Pros of Today’s Student

  14. Cons of the Today’s Student

  15. Media Consumers Are NowMedia Producers • http://www.edutopia.org/media-literacy-skills-video

  16. Core Content Standards: Basic Computer Skills and Tools • http://www.state.nj.us/education/techno/techlit/tapin/

  17. Bloom’s Taxonomy Old

  18. Bloom’s Taxonomy New

  19. Creative Communicators • We (as teachers) create savvy readers • But are they savvy “viewers” • The multitasking person today is a video consumer • “TV” is available everywhere & “Everywhen” • Youtube • We teach our learners to be savvy readers, writers and orators • Do we include video? • Are we making savvy media consumers?

  20. 19th century? I have a Smartboard! • It’s how you use it – true with all technology. • Are students Interactive or passive? • Are they creating?

  21. Tools for the “Media-Literate” Classroom • Computer or Computer Lab

  22. Tools for the “Media-Literate” Classroom • Internet Access

  23. Tools for the “Media-Literate” Classroom • Camcorder

  24. Tools for the “Media-Literate” Classroom • Software: iMovie

  25. Tools for the “Media-Literate” Classroom • Software: Windows Movie Maker

  26. Tools for the “Media-Literate” Classroom • Software: Final Cut Pro

  27. Tools for the “Media-Literate” Classroom • Software: Avid

  28. Tools for the “Media-Literate” Classroom • Open & Creative Mind

  29. Creative Communicators? • Good and Bad Communication (just like in riting writing)

  30. “Bad” Communication • http://www.youtube.com/watch?v=YCwth8deAh0

  31. “Good” Communication • [TMW]

  32. Getting Started • Workflow

  33. A Battleboard

  34. Idea

  35. Script

  36. Shoot

  37. Record Voice-Over Work

  38. Edit

  39. Approval/Peer Editing

  40. Broadcast & Distribute via • Live TV • School CCTV System • Cable/Gov’t Access Channel • Website • Your Domain • Schooltube • YouTube • Social Media (Facebook/Myspace Group & Fan Pages)

  41. Resources • http://www.stager.org/imovie/index.html

  42. CAMERA COMPOSITION

  43. Before We Start…Shot Jargon • Pan • Tilt • Zoom • Dolly • Truck

  44. THE RULE OF THIRDS • When framing your video pictures it is important to utilize the Rule of Thirds. • Definition: Where the Horizon and Eye lines are placed within the video picture. The line is always in the upper third quadrant of the video screen/grid. • The Rule of Thirds deals with two principals. • Head Room • Nose Room

  45. The Five Basic TV/Film Shots • XLS • LS • MS • CU • XCU

  46. XLS Extreme Long Shot • Sometimes referred to as the ESTABLISHING Shot. • This shot will show a person within their surroundings • The shot usually tells some kind of “story”.

  47. XLS • Here is an example of how an XLS, should look like utilizing the rule of thirds. • Pay attention to where the Horizon Line is placed.

  48. LS The Long Shot • Also Known as the “Body” shot. • This shot will frame an Actor/Actress, from Head to Toe. • When framing several different sized actors, always use the tallest person’s eye line.

  49. LS • Here is an example of a Long Shot. • Notice that the body fills as much of the frame as possible.