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Warm Up

Warm Up. You go to the movies to see that movie you have been waiting for since last year. About halfway through, the screen goes dark. The manager informs you the reel has broken and the movie is now over. How do you think the audience reacts? How do you react? Are they the same? Why/Why not?.

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Warm Up

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  1. Warm Up • You go to the movies to see that movie you have been waiting for since last year. About halfway through, the screen goes dark. The manager informs you the reel has broken and the movie is now over. • How do you think the audience reacts? • How do you react? • Are they the same? Why/Why not?

  2. Analyze the warm up • What does the behavior say about rules of behavior? • Is there a specific way you should act when the film breaks?

  3. Spontaneous behavior made up to solve a situation Collective Behavior

  4. Collectivity • Groups of people with • Limited interaction • Unclear norms • Limited unity

  5. Types of collective behavior • Sociologists recognize 10 different types of behavior. • With a neighbor, try to see if you can name them all. (No books)

  6. Types of Collective Behavior (Part 1) • Crowd • Temporary gathering • Little interaction with each other • Riot • Destructive behavior • Have less unity • Mass Hysteria • Behaviors based off fear/anxiety • Panic • Escaping a threat • No Norms are present • Moral Panic (fear because values are threatened-media) • Mob • Most violent • Violent goals based on emotion

  7. Types of Collective Behavior (Part 2) • Fashions • Enthusiastic appearance or behavior • Short Lived • Fads • Objection, action, idea • Short lived, less predictable • Rumor • Unverified information • Changing information • Urban Legends • Teach lessons, untrue • Public Opinion • Rapid change among people • Propaganda

  8. Hypothetical Situation • You are at a sporting event, sitting in the upper deck. The top of the section start doing “the wave”. Then everyone starts doing the wave when it gets to them. The “wave” gets to you… • What do you do? Why?

  9. With a partner… • When you are a part of a group, do you act differently? • If so why? • If not, why do you think people act differently?

  10. Collective Behavior

  11. Warm Up • When you are a part of a group, do you lose your identity and become one with the group? • Why do you think this way? • Do you feel obligated to act the way your group of friends act? Why/Why not?

  12. Imagine… • You are running a political campaign or advertising a product. Create 3 small scripts that advertise your product or candidate. • What strategies did you use to influence the perceptions, attitudes, and behaviors of people and groups (1 Paragraph)

  13. Contagion Theory • No Individuality • Single identity • No behavior limits, time to think, or consciousness. • Disputed among sociologists

  14. Emergent Norm Theory • Leaders initiate new norms • Common Motivation • Feel obliged to act, do not necessarily agree.

  15. Value Added Theory • An issue must be present • Must be some sort of inequality • Have a common belief • Must have a “spark” for action • Must have resources • How powerful leaders act(or fail to) determines success. http://www.youtube.com/watch?v=SW1ZDIXiuS4 http://www.youtube.com/watch?v=omg1dsTWa3o&feature=related

  16. When you think of these words…you think of…? • React • Conserve • Revise • Revolt • Come up with a working definition for each. • Which ones imply change?

  17. What do you think of when you see this picture? • Which words would you use to describe this picture? • React • Revolt • Revise • Conserve

  18. What do you think of when you see this picture? • Which words would you use to describe this picture? • React • Revolt • Revise • Conserve

  19. What do you think of when you see this picture? • Which words would you use to describe this picture? • React • Revolt • Revise • Conserve

  20. What do you think of when you see this picture? • Which words would you use to describe this picture? • React • Revolt • Revise • Conserve

  21. Social Movements • Longest and most successful collective forms of behavior • Long lasting, highly organized, goal oriented (change or block)

  22. Types of Movements • Reactionary: Reverse social trends (KKK for example) • Conservative: Protect Values Religious Right) • Revisionary: improve society usually focusing on a single issue (Women’s Suffrage) • Revolutionary: Radical Change of society(usually violent-American Revolution)

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