Chapter 1. Introduction to Consumer Behavior. Introduction to Consumer Behavior. What is Consumer Behavior?. The study of how consumers Select Purchase Use Dispose of goods and services in the process of satisfying their personal and household needs and wants.
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Introduction to Consumer Behavior
The study of how consumers
goods and services in the process of satisfying their personal and household needs and wants.
Consumer Behavior involves
Consider a decision to acquire a pet
The Information Superhighway
Concern about Safety
Focus on Health and Beauty
Focus on Ethics
Shifting Roles of Sexes
A Global Village
Emphasis on Leisure
Changing Perception of Religion
“Traditional” minority groups in the US include:
Studies show that: