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CHAPTER 1

CHAPTER 1. GLOBAL t PENG. CHAPTER 1 LEARNING OBJECTIVES. After studying this chapter, you should be able to: Explain the concepts of international business and global business Give two reasons why it is important to study global business

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CHAPTER 1

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  1. CHAPTER 1 GLOBAL t PENG © 2010 Cengage Learning. All rights reserved.

  2. CHAPTER 1 LEARNING OBJECTIVES After studying this chapter, you should be able to: • Explain the concepts of international business and global business • Give two reasons why it is important to study global business • Articulate the fundamental question that study of global business seeks to answer and two perspectives from which to answer it • Identify three ways of understanding what globalization is • State the size of the global economy and its broad trends © 2010 Cengage Learning. All rights reserved.

  3. LO1: INTERNATIONAL BUSINESSAND GLOBAL BUSINESS International business -business (firm) that engages in international (cross-border) economic activities or the action of doing business abroad Global business -business around the globe, including both international (cross-border) activities and domestic business activities. © 2010 Cengage Learning. All rights reserved.

  4. LO1: THE CONTRIBUTION OF EMERGING ECONOMIES © 2010 Cengage Learning. All rights reserved.

  5. Emerging Economies in the Global Market © 2010 Cengage Learning. All rights reserved.

  6. LO2: WHY STUDY GLOBAL BUSINESS? Career Advancement: Expertise in global business is often a prerequisite to join the top ranks of firms. Globalization: This is an age of extensive global interaction and competition. © 2010 Cengage Learning. All rights reserved.

  7. LO3: THE FUNDAMENTAL QUESTION © 2010 Cengage Learning. All rights reserved.

  8. LO4: THREE VIEWS ON GLOBALIZATION A long-run historical evolution since the dawn of human history A new force sweeping through the world in recent times A pendulum that swings from one extreme to another from time to time © 2010 Cengage Learning. All rights reserved.

  9. LO4: SEMIGLOBALIZATION Suggests that barriers to market integration at borders are high but not high enough to completely insulate countries from each other Total Globalization Total Isolationism Semiglobalization © 2010 Cengage Learning. All rights reserved.

  10. LO5: THE GLOBAL ECONOMY Changes in the global Fortune 500 © 2010 Cengage Learning. All rights reserved.

  11. LO5: THE GLOBALIZATION DEBATE AND YOU © 2010 Cengage Learning. All rights reserved.

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