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Recreational Travel & Tourism

Recreational Travel & Tourism

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Recreational Travel & Tourism

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  1. Recreational Travel & Tourism

  2. Subsets of Leisure • Recreation & tourism • Tourism isn’t always leisure

  3. Comparing leisure/ rec/ tourism • 1)local recreation • 2)non-local rec • 3)business & personal travel

  4. Tourism • “recreation away from home” • “both an industry & dimension of leisure” • “the practice of people traveling outside their home communities for rest, rec, sightseeing or business (AB tourism)

  5. “the sum of the phenomena & relationships arising from the interaction of tourists, business suppliers, host govts, & host communities in the process of attracting & hosting these tourists & other visitors”

  6. “voluntary travel to a destination more novel than the place from which one traveled”

  7. Tourist • “an individual who is engaged in travel away from his/her home community for leisure purposes” • “…at least one night in a collective or private accommodation in the place visited (WTO, 1991)

  8. International Tourism Stats • 600 million tourists - another country • 10% world employment • Gross financial output – $3.6 trillion

  9. Rec & Tourism Compared • 1)both studied thru multidisciplinary method

  10. Sociology Economics Psychology • Anthropology Political Science • Geography Ecology Agriculture • Parks & Rec Urban & Regional Planning • Marketing Law Business • Transportation Hotel & Restaurant • Education

  11. 2)common psychological mechanisms • Constraints: fear, anxiety • Benefits: escape from mundane, self-exploration, relaxation, kinship relations, novelty, etc

  12. 3)social meanings & roles are taught & learned • Eg Thomas Cooke

  13. 4)commonalities in form & function • Involve: • A)free-time activities – intrinsic awards • B)specialized leadership & facilities • C)broaden understanding, enhance self-awareness

  14. D)philosophical & practical compatibility • E)use similar means & activities when satisfying leisure needs • Eg provide rec facilities, distribute info, offer leadership

  15. 5)perceived barriers to participation • Constraints • 6)influence of environment • Eg weather, cleanliness, crowding

  16. Differences • 1)market definitions • Tourism: spatial considerations • Recreation: social characteristics

  17. 2)indicators of performance evaluation • Tourism success: economic activity • Recreation success: social contribution

  18. 3)industry leadership • Tourism: commercial sector • Recreation: public sector

  19. Why do people travel & its effects • Novelty • Play/ fun

  20. Shapes host culture • Relations btwn strangers

  21. Search for the authentic • Search for meaning

  22. Types of Tourism • 1)ethnic tourism • Experience culture of other people or participating in cultural or religious events significant to the traveler

  23. 2)cultural tourism • Experience/ witness a vanishing or sheltered lifestyle • 3)historical tourism • Appreciate & find glory in the past

  24. 4)ecotourism, green tourism, alternative tourism • Appreciating & heightening sensitivity to people-land-nature relationships

  25. Assumes changes brought by tourism will be less harmful & the tourist experience more meaningful if mass tourism avoided

  26. 5)business tourism • Job related activities • 6)recreational tourism • Desire to participate in rec activities

  27. Tourism in Canada • Recovering industry • Ontario generates most tourist revenue, also Quebec & BC (70%) • 50% of jobs are seasonal or part time

  28. Tourism spending in Canada - $66.8 billion (2006) • 70% Canadians

  29. Tourist Origins • Most international tourists from ?

  30. Largest overseas markets • UK, Japan, France

  31. Time of Year • Popular 1st: July, Aug, Sept • 2nd: April, May, June

  32. Destinations • International: Mexico, UK, France, Cuba • US: NY, Florida, Washington

  33. Urban Destinations • Toronto, Vancouver, Montreal • Niagara Falls

  34. Tourist activities • Domestic: visiting friends/relatives • International: shopping • Purpose of trip accuracy?

  35. Canadian Tourism Commission • Industry Canada • Fed govt established corporation – 1995 • Marketing agency • Research

  36. Canadian Tourism Act (2000) • 1)sustain profitable tourism industry • 2)market Canada

  37. 3)relationship btwn private sector & govt • 4)provide info to private sector & govt

  38. Tourism in AB • UNESCO World Heritage Sites • 5 in AB; 13 in Canada • Travel Alberta • $24 M • 2005 goal: $6 billion revenue • 3rd largest industry in AB

  39. Of the $5.13 billion • 48% from AB • 24% from other provs • 28% international

  40. Tourism supports 103 000 jobs in AB • 45% directly • 55% indirectly • Southwestern AB attractions

  41. New Official Grass Emblem for Alberta

  42. Provincial Flower - Wild Rose

  43. Provincial Coat of Arms & Provincial Flag

  44. Motto: FORTIS ET LIBER (Strong and Free)

  45. Alberta Tartan

  46. Provincial Bird - Great Horned Owl

  47. Provincial Mammal - Rocky Mountain Big Horned Sheep

  48. Provincial Fish - Bull Trout

  49. Provincial Tree - Lodgepole Pine

  50. Provincial Stone - Petrified Wood