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New Market Development in International Shipping for GMI

Maria Chalkia's MPhil project focuses on developing new markets in the international shipping industry for GMI's products, with extensive research, planning, implementation, and evaluation. Stakeholders include Scottish Enterprise, EU, and Strathclyde University. The project covers market research, marketing plan, SWOT analysis, and aims for successful future expansion.

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New Market Development in International Shipping for GMI

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  1. WELCOME TO RPD’S 99PRESENTATION

  2. Maria Chalkia MPhil in Export Marketing/New Market Development Supervised by Dr Jillian MacBryde rpd99/mc/2/10

  3. Stakeholders Scottish Enterprise EU M. Chalkia Strathclyde University GMI Ltd.

  4. Project Aim New Market Development (International Shipping Industry) for GMI’s Existing Product(s) rpd99/mc/4/10

  5. Objectives • Shipping Market Research • Marketing Plan • Plan Implementation • Review & Monitoring • Evaluation • Future Plans

  6. Current Status Shipping Market Research • Legislation • Market Evaluation • Entry Barriers • Competition • Customer Needs • Product Adaptation • Distribution

  7. Current Status Marketing Plan • SWOT Analysis • PEST Analysis • Distribution Policy • Promotional Plan • Company Targets

  8. Future Work • Completion of Marketing Plan Implementation • Review & Monitoring* • Evaluation • Future Plans * Continuous Process

  9. Conclusion • Development of the Shipping Market, according to schedule • Stakeholders Co-operation, satisfactory • Quality foundation work ensures successful future

  10. THANK YOU

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