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http://www.muji.net/muji-meets-idee /. IB Presentation MUJI × Morocco. Group7 Dylan Stoecker , Azusa Oda , Mali Li, Megumi Takita , Shun Isomoto , Yuka Wakui. Introduction. http://www.townnote.jp/biz_10277799/. About MUJI. http:// www.muji.com/storelocator.

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ib presentation muji morocco

http://www.muji.net/muji-meets-idee/

IB Presentation MUJI×Morocco

Group7

Dylan Stoecker, Azusa Oda, Mali Li,

Megumi Takita, Shun Isomoto,Yuka Wakui

slide2

Introduction

http://www.townnote.jp/biz_10277799/

slide3

About MUJI

http://www.muji.com/storelocator

http://weheartit.com/entry/19331423?group=B&imgres

Household goods

Apparel

Food

slide4

http://www.johannesburgbusinesslawvoice.com/doing-business-in-africa/http://www.johannesburgbusinesslawvoice.com/doing-business-in-africa/

None in Africa

slide5

Morocco country factors

http://www.dooyoo.co.uk/destinations-international/holiday-resorts-in-morocco/

country factors
Country factors
  • Morocco’s economy is stable
  • Employing many new policies to attract FDI
    • Influences by the FTA with the U.S.
  • Historical presence of European culture

→We have potential customers.

slide8

Product

http://www.yamatologia.com/log/product/

slide9

Furniture

IDEE Co., Ltd.

http://athome.kimvallee.com/2010/05/modern-japanese-furniture-at-idee

slide10

Current success in Europe

plays a large role.

http://www.muji.net/shop/overseas

slide11

Easiest to tailor to local preferences

http://home-and-room.com/puuf.html

http://www.idee.co.jp/about/news/20121010/4more-idee.html

http://www.muji.net/mt/mujilife/group/archives/2010/01/21_125726.html

slide12

Entry Mode

http://www.yamatologia.com/log/product

slide13

http://wallpaperstock.net/green-field_wallpapers_29271_1920x1080_1.htmlhttp://wallpaperstock.net/green-field_wallpapers_29271_1920x1080_1.html

FDI

-Green Field

slide14

http://www.bows-n-ties.com/mens-fashion-tips/wrapper.php?/archives/328-Business-Attire-and-Etiquette-in-France.htmlhttp://www.bows-n-ties.com/mens-fashion-tips/wrapper.php?/archives/328-Business-Attire-and-Etiquette-in-France.html

Avoid cultural crash

Mainbusiness style is French.

slide15

Keep intellectual property

Government lacks transparency.

http://www.iplab.in/

slide16

Receive two types of subsidy

for their operation cost

http://www.moneysavingexpert.com/insurance

slide17

Production Location

http://www.yamatologia.com/log/product

slide18

Producing basic items in China.

Outsourcing local designers

http://www.whatantiquefurniture.com/2010/10/looking-for-antique-furniture-factory.html

slide19

ArganiaUniversel

Commerce SNC.

http://www.arganiagalleries.com/Berber%20deco/Ang/Our%20Products.htm

slide20

http://www.moog.co.jp/japanese/careers/about-us/our-locations/http://www.moog.co.jp/japanese/careers/about-us/our-locations/

Accessible Location

Easy to access to Europe and Middle East

slide21

Low labor cost

Minimum wage is...

$2/hour!

http://meddic.jp/cost

slide22

Marketing Strategy

http://www.yamatologia.com/log/product

slide23

Target Market

http://forums.filmnoirbuff.com/viewtopic.php?pid=216834

1.Upper-middle class and above

slide24

2. Visitors from other countries

→potential customers

http://blog.sightseersmovie.com

slide25

Price

Should keep price as low as possible

http://transportation.qualcomm.com/fleet-management/lowering-operational-costs

slide26

Place

Casablanca

http://www.edgymix.com/2012/11/casablanca-morocco

product
Product

Sizes

Preferences

Language

http://www.gumtree.com.au/s-ad/parramatta/teaching-childcare/arabic-language-teaching-and-translation/1011555244

http://www.rivieradelsol-rentals.co.uk/html/furniture_packages_morocco.html

http://www.empirefurniture.biz/make-sure-the-furniture-fits-the-room/

slide28

Promotion

Personal selling

Distributes

sales coupon

http://www.hokangtao.com/2012/12/muji-malaysia-midvalley-free-discount-coupon.html

http://arlatt.blogspot.jp/2011/06/ch-18-sales-promotion-and-personal.html

http://alisterpaine.com/2011/03/15/the-old-fashioned-brand-building-push-strategy

slide30

Thank You for Listening!

http://www.timeanddate.com/news/time/morocco-dst-2012.html

slide31

References

About.com. “Colonization and Independence of Morocco.”

  • http://africanhistory.about.com/od/eraindependence/ig/North-African-Independence/Atlas-Morocco.htm

African Economic Outlook. “Morocco.”

http://www.africaneconomicoutlook.org/en/countries/north-africa/morocco/, accessed December 2012.

CDA Media. “Business culture in France.” http://www.worldbusinessculture.com/index.html,

accessed December 2012.

Central Intelligence Agency. “THE WORLD FACTBOOK- MOROCCO.”

https://www.cia.gov/library/publications/the-world-factbook/geos/mo.html, accessed December 2012.

Hasson, Amal. “Morocco looking for 20 million tourists by 2020.” bikyamasr, August 1,

2012. http://www.bikyamasr.com/74321/morocco-looking-for-20-million-tourists-by-2020/,

accessed December 2012.

IDÉE. “Company Profile.” http://www.idee.co.jp/company/profile/, accessed December 2012.

IDÉE. “Furniture.” http://www.idee.co.jp/product/sofa/, accessed December 2012.

IDÉE. “Product- Furniture.” http://www.idee.co.jp/product/sofa/, accessed 13th Dec 2012.

IDÉE. “Products of IDEE.” http://www.idee.co.jp, accessed December 2012.

Index mundi. “Morocco-GDP per capita.”

http://www.indexmundi.com/g/g.aspx?c=mo&v=67, accessed 13th Dec 2012.

Information Technology Associates. “Morocco Economy 2012.” ITA, February 23, 2012.

http://www.theodora.com/wfbcurrent/morocco/morocco_economy.html, accessed Dec 13, 2012.

Janss, Julien. “Moroccan Furniture.”

http://www.articlesnatch.com/Article/Moroccan-Furniture/2999489#.UMlw4OQvHI,

accessed December 2012.

Kaplan, Samuel. “Morocco.” U.S. State Department, March 12, 2012.

slide32

http://www.state.gov/outofdate/bgn/morocco/197361.htm, accessed December 2012.

  • Lexisnexis. “Insta-trips: Looking for thrills? Check out these hills. National Post's
  • Financial Post & FP Investing (Canada).” April 1, 2006. www.lexisnexis.com/hottopics/lnacademic,
  • accessed December 2012.
  • Minimum-wage.org. “Morocco Minimum Wage, Labor Law, and Employment Data Sheet.”
  • http://www.minimum-wage.org/international/en/Morocco, accessed December 2012.
  • Morocco World News. “Princess LallaMeryem inaugurates Morocco Mall in Casablanca.”
  • http://www.moroccoworldnews.com/2011/12/17296/princess-lalla-meryem-inaugurates-morocco-
  • mall-in-casablanca/, accessed December 2012.
  • Oikawa, Genjyurou. “Japanese Companies Withdraw from China One After Another.”
  • Searchina Economic News, August 30, 2011,
  • http://news.searchina.ne.jp/disp.cgi?y=2011&d=0830&f=business_0830_011.shtml, accessed
  • December 2012.
  • Pereira, Parun. “Moroccan Culture: People, Clothing and Food in Morocco.”
  • http://www.buzzle.com/articles/moroccan-culture-people-clothing-and-food-in-morocco.html, accessed
  • December 2012.
  • Project JICA/BRPM. “Methodes et techniques d’exploration miniere et principaux gisements
  • au Maroc. ” December 9,2002. http://mric.jogmec.go.jp/public/report/2005-10/morocco_05.pdf, accessed
  • December 2012.
  • Pros&Apos; top five international picks, via Lexisnexis Academic. October 10, 2010.
  • www.lexisnexis.com/hottopics/lnacademic, accessed December 2012.
  • THE WORLD BANK. “DATA-MOROCCO.” http://data.worldbank.org/country/morocco,
  • accessed, December 2012.
  • The U.S. Commercial Service. Doing Business in Morocco: 2011 Country, Commercial Guide
  • for U.S. Companies, PDF e-book, http://ebookbrowse.com/doing-business-in-morocco-2010-country-
  • commercial-guide-for-u-s-companies-pdf-d43134629, accessed December 2012.
  • United States of America Department of Commerce.
  • “Doing Business in Morocco: 2011 Country Commercial Guide for U.S. Companies, PDF e-book, chapter 6 –
  • performance requirements and incentives.” http://www.amcham-
  • morocco.com/files/Morocco%20Commercial%20Guide%20by%20FCS.pdf, accessed December 2012.