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Exploring Social Media Monitoring Tools: Spending, Satisfaction, and Strategies

This session discusses the landscape of social media management tools, revealing that 42.9% of social media managers are looking to improve their toolkit. Companies typically spend less than $100 a month on these tools, but satisfaction levels vary; 60.1% are content yet open to alternatives. Key reasons for dissatisfaction include unreliable data, high costs, and lack of innovation. We explore essential tools, both free and affordable, that cater to businesses' needs for effective monitoring and engagement. Practical advice includes trial-and-error and leveraging available resources.

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Exploring Social Media Monitoring Tools: Spending, Satisfaction, and Strategies

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Presentation Transcript

  1. Cinnimin Avena UWSMC Session 3 Listening Lowdown

  2. Lowdown • Who’s buying SMM tools? • 42.9% SM mgr 10.7% sm bus mgr 36.4% agencies/consultants • How much to companies spend? • 54.7% $100/m or less 19.7% $100-$500/m 19% $500 - $5000 • How happy are people with tools? • 60.1% tool is okay, but would consider something else • 34.1% couldn’t be better • 5.8% frustrated and looking to switch • Top Reasons Unsatisfied • Fails to provide reliable data • Bug, confusing, lack of innovation • Too pricey to justify

  3. What’s a Girl to Do? • Find the best SMM tools • Depends • Business – industry, competitors, customers • Brand - name • Presence – blog, FB, Twitter, YouTube • Trial and error • Resources • Budget

  4. Free Tools • Google Alerts - email alerts, easy, good way to figure out key words • Wildfire Social Media Monitor – brand performance on Facebook and Twitter, interactive campaigns – contest giveaways, incentive based surveys, sweepstakes – some services require payment. • Social Mention – searches keywords, provides graphics and charts of mentions over time. Also have APIs for coding monitoring widgets. • Google Reader, Bloglines, Netvibes – RSS feeds, Twitter, Flickr, YouTube searches. • BlogPulse – trend discovery system for the blogoshere (similar to Technorati, Google Advanced Blog Search, Ice rocket) • Plancast – monitors upcoming events • WatchThatPage – watches webpage changes – watching competitors, blogs, • Addict-o-matic – instant page with latest buzz on a given topic.

  5. Free Tools (Continued) • Hupspot Marketing Grader – Top of Funnel (interesting content), Middle of Funnel (traffic to leads), Analytics (success/failure) • Compete – looks at two of your competitors vs. your performance. • Google Trends, Board Reader – monitors comments and forums • Engagio – tracks online conversations Facebook, Twitter, Goggle+, LinkedIn, Foursquare from 1 inbox • Assorted • Facebook Search • Twitter Advanced Search – keywords, location, date, filterable. Track – keyword alerts to mobile • TweetBeep , Twilert – sends email • Topsy – keyword search on Twitter, Google+ • Contaxio (formerly MyTweeple) – contact management • MentionMap – people you connect with most on Twitter and how people get to you • Twazzup, Twitscoop, Sideline – desktop app monitor Twitter public feed in real-time • TweetDeck, Hootsuite • Monitter • PeerIndex – who you influences visa versa

  6. Affordable Tools • Less than $100 per month • SproutSocial – target, discover new customers or supporter by monitoring brand • Beevolve – sentiment, demographic filtering • Trackur – Google Alerts on steroids. Delivers results delivered to inbox, RSS feed or web-based dashboard • SugarCRM – Salesforce, social CRM, plugins, customizable reporting • Thismoment Brand Monitor $? – social engagement monitoring, alerts, real-time, filterable, influencers

  7. Around $500 p/m • More robust reporting, multi users, storage • Listen, engage, monitor, analytics • UberVu • ViralHeat • Awareness Networks • Argyle Social - ROI

  8. Conclusion • Free is not free • Staff time and analysis • Affordable options may save time • Try out different tools to see what is most useful to your business • Listen, learn, engage, act and measure

  9. Resources • http://infographiclist.files.wordpress.com/2012/03/socialmediainfographics_4dd13134badd9.jpg • http://www.socialbrite.org/2011/01/11/guide-to-free-social-media-monitoring-tools/ • http://socialmedia-listening.wikispaces.com/Tools

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