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23. Jackson State University. TV. Jackson, MS Market Profile & Media Kit. “Bringing You the Best in Information Entertainment and Sports”. History. “Bringing You the Best in Information, Entertainment, and Sports”.

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slide1

23

Jackson State University

TV

Jackson, MS Market Profile

&

Media Kit

“Bringing You the Best in Information Entertainment and Sports”

slide2

History

“Bringing You the Best in Information, Entertainment, and Sports”

Under the Department of Mass Communications, preparations for JSU obtaining a FCC licensed TV Station began in the 1970’s and continued through the 1980s and 1990s. A FCC Low Power license was granted in 1993 to Jackson State University. 

Through state legislative appropriations, and equipment contributions by WLBT and ETV, TV23 debuted in October, 1994, broadcasting for one hour.  Subsequently, TV23 was able to extend its broadcast day dramatically to 16 hours.

Student training began immediately with the production of news.  TV23 began training students from several JSU departments including Mass Communications, Political Science, Biology and Criminal Justice.  Upon graduation, students were hired before completing their junior year.  In an effort to ensure continued growth and success by eliminating massive bureaucracy processes, TV23 was moved from under the Department of Mass Communications in 1996 to the Office of the Executive Vice President.

In 1999 TV23 began broadcasting its programming on Time Warner Cable, a 3 million dollar in-kind contribution.  TV23’s potential viewership catapulted from 29,000 to 90,000+ households serving the Jackson Mississippi Metropolitan area.  TV23 became an affiliate with the Major Broadcast Cable Network in 2001 and maintains a 24/7 broadcast schedule.  The staff has grown since 1994 from one employee to seven.  TV23’s most recent successes include state legislative appropriations of 1 million dollars for fiscal 2003-2004 and additional funds of 1 million dollars for fiscal year 2004-2005.  These dollars will be used for relocation to a 27 million dollar facility and the purchase of equipment.

“Bringing You the Best in Information Entertainment and Sports”

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23

Jackson State University

TV

Jackson, MS Market Facts

Jackson, Mississippi Market Facts

DMA Rank #90

DMA TV HH 334,200HH

DMA Persons 18+ 643,000

DMA Cable % 47%

DMA Satellite Penetration % 45%

Metro Jackson TV HH 196,670

Metro Cable Penetration % 55%

Metro Cable TV Households 108,169

Source: May 08 Nielsen

“Bringing You the Best in Information Entertainment and Sports”

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23

Jackson State University

TV

Jackson, MS Market Facts

  • Profile in Details:
  • Special note: Others represent no more than 1% of total population
  • - Metro %: Whites & Others = 57.1 % - Black pop. % in Metro = 42.9 %
  • - DMS %: Whites & Others = 56 % - Black pop. % in DMA = 44.0 %
  • - Jackson %: Whites & Others = 26.7 % - Black pop. % in Jackson = 73.3 %
  • - Cable TV penetration (metro): = 55 %
  • Metro Total HH’s (5 counties) = 200,200 K
  • Black pop. % in Metro = 42.9 %
      • Metro TV HH’s = 196,670
  • 1. Hinds 2. Madison 3. Rankin 4. Copiah 5. Simpson
  • DMA Total HH’s (24 counties) = 341,100 K
  • Black pop. % in DMA = 44.0 %
      • DMA TV HH’s = 334,200
  • 1. Hinds 2. Madison 3. Rankin 4. Copiah
  • 5. Simpson 6. Pike 7. Walthall 8. Adams
  • 9. Franklin 10. Lincoln 11. Lawrence 12. Jeff Davis
  • 13. Jefferson 14. Claiborne 15. Smith 16. Warren
  • 17. Scott 18. Issaquena 19. Sharkey 20. Humphreys
  • 21. Yazoo 22. Holmes 23. Attala 24. Leake

“Bringing You the Best in Information Entertainment and Sports”

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23

Jackson State University

TV

Coverage Map

DMA RANK

90

DMA TV HOUSEHOLDS

334,200

METRO TV HOUSEHOLDS

196,670

“Bringing You the Best in Information Entertainment and Sports”

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23

Jackson State University

TV

Station Information

Mailing Address:

Jackson State University

P.O. Box 17399 Jackson, MS  39217

W23BC (TV23)

JSU Mississippi e-Center 1230 Raymond Road Jackson, MS 39204

(601) 979-2861 phone / (601) 979-5880 fax

www.jsums.edu

Licensee: Jackson State University

-----------------------------------------------------------------------

Comcast Cable Channel  14

Contact: Anthony DeanDirector of University CommunicationsPh: (601)979-1328Email: anthony.dean@jsums.edu

Sales, Marketing and Program Syndication Contact:

Larry Nicks

Senior Sales and Marketing Consultant

Nspirational Communications Group, Inc.

450 Waterford Road

Brandon, MS 39047

Ph: (601) 218-0425

Fax: (601) 992-2451

Website: www.nspirational.com

Email: larry@nspirational.com or nspirational@bellsouth.net

“Bringing You the Best in Information Entertainment and Sports”