MicroSave-Africa’s Focus Groups and PRA Tools A MicroSave presentation distributed on www.ideasnet.org
MicroSave-Africa Market Research for MicroFinance How the Tools were Developed • Developed with 9 MFIs in • Bangladesh • Philippines • Kenya/Tanzania/Uganda • Pilot-tested as a toolkit in • Kenya/Tanzania/Uganda • Training underway/planned for: • International Networks • MFIs in East/South/West Africa • African TA Consultants
MicroSave-Africa Market Research for MicroFinance • Focus Group Discussion • Participatory Rapid Appraisal Tools (14) • Seasonality Analyses • Lifecycle Analysis • Product Attribute Ranking • Wealth Ranking • Cash Mobility Mapping • Financial Sector Trend Analysis Handout: A Quick Introduction to Market Research for MicroFinance
What Is A Focus Group Discussion ? • Relatively new technique for data collection. • Used to collect qualitative data - provides descriptive information not numbers and figures. • 6-8 homogeneous participants discuss a particular issue lead by a moderator probing (not prompting) and helping the group explore the issues in depth. • The discussion is recorded. • The “Focus” in Focus Group Discussion describes the importance of focusing on a few key (generally related) issues.
When Is A Focus Group Discussion Useful/Applicable ? • To collect a large amount of complex data in a relatively short period of time. • More in-depth examination of issues through the dynamics of a peer-group discussion. • It is useful for qualitative/descriptive data collection and/or when detailed information is required in a short period of time.
Focus Group Discussion Process Arrange Logistics and Select Interviewees Get to know the sector Get to know the clients et al Analyse Data and Prepare Report and Presentation Run Focus Group Discussion Prepare and Pre-Test Discussion Guide
Market Research & Prototype Development Process Overview Problem Definition Qualitative Research Plan Qualitative Research: FGD/PRA Understanding clients’ needs Concept Development Product Ready for Pilot-test Quantitative Research: Prototype Testing Refine the Concept into a Prototype Testing the product prototype
Exercise Break into four groups • Seasonality Analysis • Life Cycle Analysis • Financial Sector Trend Analysis • Product Attribute Ranking Review the outputs of these PRA tools and answer the three questions. • Handout: PRA Tools (and on completion of the exercise PRA Tools Resolved)
Uses and Options for theMicroSave-Africa Market Research for MicroFinance • Market Research - for product development or “refinement” • Analysis of vulnerability/risk/opportunities and how clients use financial services • Analysis of financial landscape - informal/formal • Analysis of drop-outs and delinquency problems • Impact assessment • Analysis of relative depth of outreach • Fraud/rent-seeking identification • Implementation cost
MicroSave-AfricaA CGAP/DFID/UNDP Initiative“Promoting high-quality financial services for poor people” Shelter Afrique Building, Mamlaka Road, P.O. Box 76436, Nairobi, Kenya Tel: 254 (0)2 724801/724806/726397 Fax: 254 (0)2 720133 Email: msa@MicroSave-Africa.com Website: http://www.MicroSave-Africa.com