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MicroSave-Africa’s Focus Groups and PRA Tools A MicroSave presentation distributed on www.ideasnet.org MicroSave-Africa Market Research for MicroFinance How the Tools were Developed Developed with 9 MFIs in Bangladesh Philippines Kenya/Tanzania/Uganda Pilot-tested as a toolkit in

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Microsave africa s focus groups and pra tools l.jpg

MicroSave-Africa’s Focus Groups and PRA Tools

A MicroSave presentation distributed on www.ideasnet.org


Microsave africa market research for microfinance how the tools were developed l.jpg
MicroSave-Africa Market Research for MicroFinance How the Tools were Developed

  • Developed with 9 MFIs in

    • Bangladesh

    • Philippines

    • Kenya/Tanzania/Uganda

  • Pilot-tested as a toolkit in

    • Kenya/Tanzania/Uganda

  • Training underway/planned for:

    • International Networks

    • MFIs in East/South/West Africa

    • African TA Consultants


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MicroSave-Africa Market Research for MicroFinance

  • Focus Group Discussion

  • Participatory Rapid Appraisal Tools (14)

    • Seasonality Analyses

    • Lifecycle Analysis

    • Product Attribute Ranking

    • Wealth Ranking

    • Cash Mobility Mapping

    • Financial Sector Trend Analysis

      Handout: A Quick Introduction to Market Research for MicroFinance


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What Is A Focus Group Discussion ?

  • Relatively new technique for data collection.

  • Used to collect qualitative data - provides descriptive information not numbers and figures.

  • 6-8 homogeneous participants discuss a particular issue lead by a moderator probing (not prompting) and helping the group explore the issues in depth.

  • The discussion is recorded.

  • The “Focus” in Focus Group Discussion describes the importance of focusing on a few key (generally related) issues.


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When Is A Focus Group Discussion Useful/Applicable ?

  • To collect a large amount of complex data in a relatively short period of time.

  • More in-depth examination of issues through the dynamics of a peer-group discussion.

  • It is useful for qualitative/descriptive data collection and/or when detailed information is required in a short period of time.


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Focus Group Discussion Process

Arrange Logistics and Select Interviewees

Get to know the sector

Get to know the clients et al

Analyse Data and Prepare Report and Presentation

Run Focus Group Discussion

Prepare and Pre-Test Discussion Guide


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Market Research & Prototype Development Process Overview

Problem

Definition

Qualitative

Research

Plan

Qualitative

Research:

FGD/PRA

Understanding clients’ needs

Concept

Development

Product

Ready for

Pilot-test

Quantitative

Research:

Prototype

Testing

Refine the

Concept into

a Prototype

Testing the product prototype





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Exercise

Break into four groups

  • Seasonality Analysis

  • Life Cycle Analysis

  • Financial Sector Trend Analysis

  • Product Attribute Ranking

    Review the outputs of these PRA tools and answer the three questions.

  • Handout: PRA Tools (and on completion of the exercise PRA Tools Resolved)







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Uses and Options for theMicroSave-Africa Market Research for MicroFinance

  • Market Research - for product development or “refinement”

  • Analysis of vulnerability/risk/opportunities and how clients use financial services

  • Analysis of financial landscape - informal/formal

  • Analysis of drop-outs and delinquency problems

  • Impact assessment

  • Analysis of relative depth of outreach

  • Fraud/rent-seeking identification

  • Implementation cost


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FGD & PRA: Many Uses in Many Settings


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MicroSave-AfricaA CGAP/DFID/UNDP Initiative“Promoting high-quality financial services for poor people”

Shelter Afrique Building, Mamlaka Road, P.O. Box 76436, Nairobi, Kenya

Tel: 254 (0)2 724801/724806/726397

Fax: 254 (0)2 720133

Email: msa@MicroSave-Africa.com

Website: http://www.MicroSave-Africa.com