1 / 10

Low-cost spay/neuter clinic media proposal

Low-cost spay/neuter clinic media proposal. Submitted by Melanie Gilbert. Why Hold a Spay/Neuter Clinic?. Nationwide pet overpopulation problem Millions of animals killed annually Cats: 1 + 1 = 174,760 Dogs: 1 + 1 = 67,000. What is our Message?. Target Audience Campaign Purpose

irving
Download Presentation

Low-cost spay/neuter clinic media proposal

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Low-cost spay/neuter clinic media proposal Submitted by Melanie Gilbert

  2. Why Hold a Spay/Neuter Clinic? • Nationwide pet overpopulation problem • Millions of animals killed annually • Cats: 1 + 1 = 174,760 • Dogs: 1 + 1 = 67,000

  3. What is our Message? • Target Audience • Campaign Purpose • Campaign Objectives • Campaign Message

  4. A Comprehensive Media Campaign • Reach audience via multiple media formats • Television • Radio • Internet • Flyers • Posters • Newspaper

  5. Media Campaign Team • Media Director leads the team • Three lead volunteers • Two media forms/lead volunteer • General volunteer pool

  6. Campaign Timeline

  7. Anticipated Costs • Attempt to minimize costs • Total budget under $10,000 • Equipment costs are one-time costs • Can be used again in future campaigns • Considered costs when creating timeline

  8. Detailed Budget

  9. Was the Campaign Effective? • Survey all clinic participants • How they learned of clinic • What did they learn (objectives) • Feedback/Suggestions • Random mail survey to non-participants • Measure awareness of clinic • Knowledge gain (objectives)

  10. Questions?

More Related