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Exploring Environmental Communication: The Role of Interactive Gaming

This presentation discusses the dilemmas of communicating environmental risks through various formats, including documentaries, animations, and interactive gaming. Researchers Astrid Gynnild and Paul C. Adams explore the complexities of statistical language, long-term forecasts, and the paradox between human behavior and nature. They analyze how consumers cope with information overload and emotional fatigue, while evaluating what methods effectively engage audiences. Particularly, interactive gaming emerges as a novel way to explore environmental issues, providing opportunities for active involvement and group interaction, making learning both engaging and fun.

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Exploring Environmental Communication: The Role of Interactive Gaming

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  1. Documentary, Animation or Interactive Gaming? Astrid Gynnild, Ph.D., University of Bergen Paul C. Adams, Ph.D., University of Texasat Austin

  2. ???

  3. THE DILEMMAS Complexissues Statistical language Large-scalemodels Long term fore-casts The paradoxof humans and nature

  4. UNCERTAINTIES

  5. How to communicateenvironmental risk?

  6. Results Cognition Emotion • Information overload • Mental fatigue

  7. Copingstrategies • Overlooking environmental issues in media • Rationalizing

  8. Attitudes • Feeling helpless and powerless • Believe in individual action (American pattern) • Believe in collective action (Scandinavian pattern)

  9. Whatworks and whatdoesn’twork? Negatives Positives • Regular storytelling • One-sidedness, lackof ”objective” information • Affectivecliches • Moralizing • Originality • Reliable data! • Interactivity/exploration • Humor + • Friendrecommendation • Easyaccess

  10. Interactive gaming provides new opportunities to explore complex news

  11. Choosing the US at the outset The results of one typical set of lifestyle patterns

  12. Benefits of interactive gaming Individual exploration Active involvement in the news Encourages group interactions Visually appealing

  13. “It makes you think while you are having fun!”

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