Activity Tourism: Making It Pay! Chris Scott Activity Tourism Manager . Activity Tourism: Making It Pay! . Outdoor Recreation Activity Tourism – The Facts Activity Tourism – The Customer Adventure – Making It Pay – Action Points Walking – Making It Pay – Action Points .
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Activity Tourism Manager
Value of global adventure travel market is $89 billion*
*Adventure Tourism Market Report Aug 2010. Adventure Travel Trade Association
Activity tourists spend 33% more than the average tourist (ROI)*
*Failte Ireland Tourism Adventure and Activity Update 2009
Adventure - Get Informed