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Tourism, Recreation, & Athletics Coalition Master Plan To Increase Tourism & Recreation Through Destination Attractions TRAC Coalition TRAC Coalition includes members of tourism, recreation, & athletic groups in Greenville County committed to:

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Presentation Transcript
trac coalition
TRAC Coalition

TRAC Coalition includes members of tourism, recreation, & athletic groups in Greenville County committed to:

  • Developing Greenville County as a “destination” for families throughout the United States
  • Enhancing the quality of life for our citizens
partnerships
Convention and Visitors Bureau

Greenville County

CESA Soccer

Aquatics Alliance of Greater Greenville

Greenville Events

Salvation Army - Kroc Center

Camp Spearhead

Little League Baseball

Municipalities

Lake Conestee Foundation

Friends of the Reedy

Upstate Forever

Furman University

Greenville Spinners

Western Carolina Regional Sewer Authority

Greenville Technical College

Children’s Museum

Upcountry History Museum

Greenville County Public Safety

Greenville Forward / Vision 2025

Partnerships
trac coalition goals
TRAC Coalition Goals
  • Encourage and increase tourism in Greenville County
  • Provide recreation facilities that will enhance the quality of life for Greenville County citizens
  • Meet Greenville County’s parks & recreation needs identified in the Woolpert Study of 2002
trac plan
TRAC Plan
  • Create a county wide network destination parks & specialty attractions
  • Complete the Swamp Rabbit Trail
  • Upgrade existing parks
  • Preserve green space
  • Utilize landfill sites in a positive manner
  • Develop new aquatic facilities
new specialty attractions
New Specialty Attractions
  • Camp Spearhead Conference and Retreat Center
  • Salvation Army – Kroc Center
  • Lake Conestee Nature Park
  • Swamp Rabbit Trail (Reedy River)
  • History Museum
  • Children’s Museum
new destination parks
New Destination Parks
  • David Jackson Park
  • Brashier Campus, Greenville Technical College
  • Municipal Stadium
  • Piedmont Landfill
  • Berea/Travelers Rest
  • Taylors/Northwood
  • MESA Soccer Complex
  • Enoree Landfill
aquatic facilities
Aquatic Facilities
  • Expand Discovery Island Water Park
  • Construct New Northern Water Park
  • Add water play facility to Lakeside Park
  • Replace Westside Aquatics Center with new water play facility
aquatic facilities30
Aquatic Facilities
  • New Water Park

(Northern Part of County)

benefits of the trac plan
Benefits Of The TRAC Plan
  • Positive economic impact to Greenville County through increased tourism
  • Improve Greenville County’s ability to recruit and retain business and industry
  • Improve the quality of life and well being of Greenville County residents.
benefit of the trac plan
Benefit Of The TRAC Plan

Positive Economic Impact To Greenville County

Through Increased Tourism

sports tourism
Sports Tourism

In 2005, amateur sports events in the

United States generated between

3.3 – 4 billion dollars in direct spending

That’s more than 10 times the estimated

economic impact of the 2005 Super Bowl

potential opportunity
Potential Opportunity

Amateur Sports Total Economic Impact Examples:

$7,855,000 Youth & Adult Softball & Baseball Chattanooga TN 2005

$9,000,000 Youth Soccer Region III Championship & Other Tournaments – North Little Rock AK 2006

$8,900,000 Capital Area Soccer League Tournaments – Greensboro N.C. 2004

if you build it they will come
“If you build it they willcome.”

Rock Hill SC Economic Impact 2005 & 2006

$5,000,000 Cherry Park Softball Complex

$4,600,000 Manchester Meadows Soccer Complex

regional economic impact
Regional Economic Impact

City Event Name Economic Impact

Anderson Palmetto Tennis Championship $195,787

Aiken Dixie Boys World Series $1,750,000

York NSA Girls Fastpitch World Series $3,970,851

Charleston SSNC Soccer Championships $223,000

Easley Big League World Series $278,162

proven success in greenville
Proven Success In Greenville

City Event Name Economic Impact

Greenville Upstate Mavericks Baseball Tournaments $183,812

Greenville CESA Fall / Spring Tournaments $1,161,632

Greenville CESA RBC Soccer Tournament $1,369,122

missed opportunity
Missed Opportunity

CESA turned away 50 out of state soccer teams due to a lack of fields

The result: $456,374 in potential economic impact lost

benefit of the trac plan44
Benefit of the TRAC Plan

Improve Greenville County’s Ability To Recruit

Business & Industry

upstate sc alliance
Upstate SC Alliance

“Access to recreation facilities and activities is the cornerstone for measuring quality of life.

The TRAC plan is right on target to leverage the assets countywide to make Greenville County and the Upstate a recreation destination.”

Hal Johnson – President & CEOUpstate SC Alliance

greenville chamber of commerce
Greenville Chamber of Commerce

“In today’s hyper-mobile economy, a community’s quality of life, or its overall livability, is more critical than ever in attracting and retaining businesses and the talented people who run them.”

John Moore Senior Vice President – Economic Development

greenville area development corporation
Greenville Area Development Corporation

“Quality of life has become a priority consideration for companies that the Greenville Area Development Corporation is involved with.

Greenville must demonstrate the ability to provide the cultural, educational, and recreation amenities that corporate decision makers place such a high value on.”

Jerry Howard – President & CEOGreenville Area Development Corporation

benefit of the trac plan48
Benefit of the TRAC Plan

Improve the Quality of Life And Well Being of

Greenville County Residents

parks recreation fundamental to quality of life
Parks & RecreationFundamental to Quality of Life
  • Physical activity opportunities in parks help increase fitness and reduce obesity
  • Parks provide safe places for citizens to connect and interact in their community
  • Parks help create a sense of community pride
  • Parks and recreational activities provide youth positive social and physical development
value of parks
Value of Parks

57% of voters would choose a home close to parks and open space over one that was not

50% of voters would be willing to pay 10% more for a home located near a park or protected open space

National Realtors Association

value of recreation
Value Of Recreation

Students who spend one to four hours weekly in extracurricular activities are 49% less likely to use drugs and 37% less likely to become teen parents than students who are not involved

Physically active individuals have

lower annual direct medical cost

than inactive people.

gcrd facts
GCRD Facts
  • No recurring source of capital funds for parks, recreation and tourism
  • Population growth is overburdening our existing parks and facilities
  • Property tax revenue for county-wide recreation is declining due to municipal annexations
trac plan53
TRAC Plan
  • Create a county wide network destination parks & specialty attractions
  • Complete the Swamp Rabbit Trail
  • Upgrade existing parks
  • Preserve green space
  • Utilize landfill sites in a positive manner
  • Develop new aquatic facilities
points to consider
Points to Consider
  • Plan balances active and passive parks, recreation, athletics and tourism
  • Plan covers facilities, operating costs and public safety
  • Plan meets the parks and recreational needs outlined in the Woolpert study in 2002