WARM UP

1. WARM UP How do people persuade us to do things? What things do you use to persuade others to get what you want?

2. Review Key Terms • Reason- answers the question, WHY? About an opinion statement. • Evidence- factors and other types of evidence, provide important support for a reason

3. Example- a specific instance that illustrates the general idea. • Fact- a statement that can be proven • Statistics- a fact in a number form • Opinion- what you think or feel about something. • Expert opinion- a statement made by an authority on a subject. • Anecdote- a brief story that illustrates a general ides

4. WARM UP 1) What do you use to help support your argument? 2) What are some forms of evidence? 3) What is the difference between an opinion and an expert opinion?

5. Voice- communicated partly by words/your personal style of talking. • Tone- reveals the writers attitude and feelings toward the audience and subject. • Style- writer’s way of adapting language to suit different occasions.

6. Propaganda - the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person.

7. Audience- group of people you are trying to persuade Why is the audience important? You need to know your audience so that you know the best persuasive techniques to use and what information to give. • Persuade- to convince by reason or pleas • Appeal- engaging the audience in a way that makes them want to side with you. Why is appeal important? Because without engaging your audience, they will have no interest in your products.

8. WARM UP • 1) What does tone reveal about a writer? • 2) What is voice? • 3) Why do you need to know who your audience is?

9. Sensory Appeal Emotional Appeal Logic Appeal Snob Appeal Bandwagon Testimony (Testimonial) Plain Folks Repetition Humor Persuasive Techniques

10. Persuasive Techniques • Sensory Appeal- this technique appeals to the five senses- the products looks good, smells good, tastes good, etc.

11. Persuasive Techniques • Emotional Appeal-This type of propaganda plays on the consumer’s emotions to sell a product. Emotional Appeal is occasionally used to mislead the reader, or hide an argument that is weak in logic.

12. Persuasive Techniques • Logical Appeal - An opinion statement that is supported by reasons and evidence

13. Persuasive Techniques • Snob Appeal This technique speaks to consumer’s desires to be someone else or live another’s life. If we wear those shoes, carry this brand handbag, or buy this brand of sunglasses, we will be perceived as superior-wealthier, more fashionable, above the average. Example- Abercrombie & Fitch, Hollister and American Eagle advertise their merchandise to driver a certain image – their clothes raise the wearer a little above the rest.

14. Persuasive Techniques • Bandwagon – This type of propaganda plays on the idea that people want to be doing what everyone else is. Because everyone else is supporting this cause, or buying this product, then you should too.

15. Persuasive Techniques • Testimony – A type that uses celebrity endorsement of a product. In advertising, celebrities are paid millions of dollars to promote everything from athletic shoes to fast food hamburgers.

16. Persuasive Techniques • Plain Folks – this type of propaganda is used to imply integrity and unity among the plain, working class society. If plain old, everyday folks are buying this product, it must be worth it. Example: Following Hurricane Katrina insurance companies, who had been criticized for slow responses, advertised by emphasizing their status as the choice of plain folks – the red circle ads – “I am here…” gave the impression that we all have conflict, but we need good insurance.

17. Persuasive Techniques • Repetition - the technique of bombarding the target audience over and over with a simple message until resistance to the message fades away. • Humor – Use of humor makes people remember the ad and may also make them want to buy or be associated with the product.

18. WARM UP! • YOU HAVE 10 MINUTES TO STUDY YOUR VOCABULARY, I WOULD STUDY THE PERSUASION TECHNIQUES!!!!

19. Persuasive Techniques • Anticipation – Advertisers use this technique to create anxiousness about the release date of a product. The stir elevates the desire for the product thereby increasing demand and sales at the release date. Examples: 1) A great deal of anticipation preceded the release of Suzanne Collins, Mockingjay. 2) Apple teased consumers for several months prior to the release of the coveted, I-Phone.

20. Persuasive Techniques • Nostalgia – This applies to a product that promises to “take you back to the good old days.”

21. WARM UP • How is Snob Appeal used to persuade people to buy their products? • Define Bandwagon! • Explain how Testimony (Testimonial) is used! • What is Plain Folks? EXPLAIN!! • Define Repetition! Give an example!

22. More Persuasive Vocabulary • Position – side of the argument you are taking Why is the important? A strong position is more likely to persuade the reader/consumer; a weak position makes it difficult to persuade your audience to take your side.

23. More Persuasive Vocabulary • Analyze - to give careful thought to a subject. Synonyms: look over, observe, check into, study. Why is this important? In order to understand how you are being persuaded, you must analyze (study carefully) advertisements and persuasive arguments.

24. More Persuasive Vocabulary • Anticipate - Think ahead of what the audience is going to need to hear about your argument. Why is this important? Anticipating the audience’s concerns or arguments gives you a better chance of persuading them to take your side.

25. More Persuasive Vocabulary • Opinion statement • States the issue and the writer’s opinion on the issue. • Example: Issue: starting a recycling program Point of view: We need a recycling program • Sentence: We need to start a recycling program at out school.

26. More Persuasive Vocabulary • Counter-argument • A possible objection the audience might raise to your opinion. • Example: I know a recycle program might be expensive. However, as a school we are killing millions of trees.

27. More Persuasive Vocabulary • Call to action • Let your reader know what can be done to solve the problem. • Example: You can recycle paper, bottles, plastic bottles, cans, and cardboard here at school.

28. More Persuasive Vocabulary • Proposition • A statement of something to be discussed, proven, or explained. • Example: Recycling can help our environment.

29. More Persuasive Vocabulary • Proposal • An act of putting toward or stating something for consideration. • Example: Consider placing all your unwanted used paper in a recycling container instead of filling our landfills.