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Design is Fun!. 4 tips and a tool. What is Design?. Write a couple of words to describe design? What is it to you?. What is Design?. Design is: Planning/Prioritizing Arranging contents in the space available Visual Appropriate to subject. Basically…. Design is Art made useful.
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Design is Fun! 4 tips and a tool
What is Design? • Write a couple of words to describe design? What is it to you?
What is Design? • Design is: • Planning/Prioritizing • Arranging contents in the space available • Visual • Appropriate to subject
Basically… • Design is • Art made useful
Fundamentals of Design • Typography • Color • Balance • Proportion • Creativity
ARCS • Four Big Ideas of good design are: • Alignment • Repetition • Contrast • Spacing
Alignment • Every element on a page should line up with something else • How? Using a grid. • Why? It’s like invisible glue. It gives unity.
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Repetition • Creates Consistency • How? Swatches of Color, Style Sheet • What? Lines, Colors, Columns, Type, Ideas
Contrast • If two items are different, make them VERY different. • How? Size, color, type styles • Why? It grabs attention. • “Don’t be a wimp about Contrast.” -- Robin Williams
Spacing • If two items are close, they look related. If the are spaced out, they look unrelated. • How? Using a grid. • Why? To create groupings of information, give readers a guide
Spacing • Gestalt Principle: Elements that are together we perceive as a unit.
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The Grid • Divide whatever you are working on into columns. • How? With equal sizes. • Why? Creates a feeling of unity, organization • Be careful! It can get boring. Be creative