What is Nielsen? What does Neilsen do? - PowerPoint PPT Presentation

what is nielsen what does neilsen do n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
What is Nielsen? What does Neilsen do? PowerPoint Presentation
Download Presentation
What is Nielsen? What does Neilsen do?

play fullscreen
1 / 20
What is Nielsen? What does Neilsen do?
213 Views
Download Presentation
azura
Download Presentation

What is Nielsen? What does Neilsen do?

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. What is Nielsen? What does Neilsendo?

  2. The Online User

  3. Nielsen’s approach to measurement • Representative, people-based panels • Comprehensive, census-based measures

  4. Research Methodology • Online audience usages • Demographics • Video consumption • Advertising activity • Search trends • Word-of-mouth • Consumer-generated media

  5. Marketing Measurement Technologies • Tagging • Probing • Ad collection • Surveys

  6. Online Panel

  7. Why use panels to collect research?

  8. The panel needs to be representative • Should represent users of all: • Genders • Ages • Income levels • Employment status • Etc.

  9. Server log data vs. Panel based data

  10. Why Nielsen works • Unique audience figures • Detailed demographic information

  11. Nielsen’s numbers are sometimes lower than those from other online measurement companies.

  12. Social Media & Online Brand Metrics

  13. Nielsen and Facebook

  14. Social Media Intelligence • Mastering the social media landscape can be the difference between "like" or "#fail" for your brand.

  15. Why Social Media?

  16. Generation C • Teens and people in their 20s • Active social media users • A community of digital natives that partner with brands

  17. How to strive in the social media world? • 1. Be involved in conversations within and across “tribes” • 2. Gain a social status

  18. 3. Talk to the community, not the individual • 4. Create constant connectivity

  19. 5. Maintain a continuous partial presence • 6. Allow customers to be co-creators