geodemographic analysis applications for higher education n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Geodemographic Analysis: Applications for Higher Education PowerPoint Presentation
Download Presentation
Geodemographic Analysis: Applications for Higher Education

Loading in 2 Seconds...

play fullscreen
1 / 25

Geodemographic Analysis: Applications for Higher Education - PowerPoint PPT Presentation


  • 90 Views
  • Uploaded on

Geodemographic Analysis: Applications for Higher Education. Alex Singleton: University College London. Alex Singleton – University College London. Introduction. University College London / Department Geography & Centre for Advanced Spatial Analysis (CASA) Spatial Literacy

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Geodemographic Analysis: Applications for Higher Education' - Samuel


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
geodemographic analysis applications for higher education

Geodemographic Analysis: Applications for Higher Education

Alex Singleton: University College London

Alex Singleton – University College London

introduction
Introduction
  • University College London / Department Geography & Centre for Advanced Spatial Analysis (CASA)
  • Spatial Literacy
    • E-society classification
    • Surname Profiles
issues facing he institutions
Issues facing HE institutions…
  • Who do we want? - How do we increase access?
    • Wholesale…
    • Courses…
  • Where do we target?
  • Who is best qualified?
  • Internal benchmarks
constrained by the available data

“University”

Post

Graduate

Higher Education

HE Applications

Further Education

Key Stage 5

Schools &

Colleges*

Colleges &

Business

Key Stage 1 - 4

Primary

Constrained by the available data…

No Unique Identifier!

What is HE (overlap)?

HESA – HESA Returns

LSC – Work Based Learning, Independent Learners Record

UCAS – Applicants, Applications, Acceptances

DfES - PLASC

how do we increase access

How do we increase access?

Targeting underrepresented groups

who goes to university

Urban Intelligence

- Higher Age Profile

Global Connections

- Higher Age Profile

- University Abroad?

Who goes to University?

Key Widening Participation Groups

Symbols of Success

Metro Multiculture

Blue Collar Enterprise

Welfare Borderline

Twilight Subsistence

Municipal Dependency

subject profiles
Subject Profiles
  • Are certain geodemographic groups more likely to study particular subjects?
  • Information can be used for
    • Targeting Schools
    • Extending Access by Subject Areas
    • Monitoring Course Entry Profiles
subject profiles1

Wealthy

Rural

Rural Isolation

Symbols of Success

Grey Perspectives

Wealthy

Subject Profiles
  • Possible Interpretations
  • More affluent have travelled more extensively
  • Those living in rural locations have a greater
  • affinity with the environment

(Base 2000-2004 Acceptances)

subject profiles2

Rural

Rural Isolation

Subject Profiles
  • Possible Interpretations
  • Those living in rural locations have an affinity with environment

(Base 2000-2004 Acceptances)

subject profiles3

Urban

Municipal Dependency

Blue Collar

Enterprise

Welfare Borderline

Twilight

Subsistence

Less Wealthy

Subject Profiles

(Base 2000-2004 Acceptances)

where do i target

Where do I target?

Distance and geodemographics

slide16

Symbols of Success

Happy Families

Suburban Comfort

Ties of Community

Urban Intelligence

Welfare Borderline

Municipal Dependency

Blue Collar Enterprise

Twilight Subsistence

Grey Perspectives

Rural Isolation

Institutional

Market

However not all institutions are the same…..

search and selection

Symbols of Success

Happy Families

Suburban Comfort

Ties of Community

Urban Intelligence

Welfare Borderline

Municipal Dependency

Blue Collar Enterprise

Twilight Subsistence

Grey Perspectives

Rural Isolation

Search and Selection

Rose Hill University (UCAS)

The most effective container for students are schools

who is best qualified

Who is best qualified?

Tariff and geodemographics

who is widening participation

Who is “Widening Participation”?

Institutional benchmarks

faculty school or department
Faculty, School or Department?

The College of Science & Engineering

The School of GeoSciences

Earth Science

Ecological Science

Geography

F800L700LV74LV73LL71LL72LL76LL74LL73L7F9NL17

CF19C901C9F9CD15

F630F600F660FF68FFP8

students have a course code
Group Students by their course code

E.g.

Geography

Earth Sciences

Students have a course code

LL73

F800

LV73

C9F9

F600

index scores show you how an aggregation differs from the total institutional intake
Index scores show you how an aggregation differs from the total institutional intake

X

5 & 8

4

Main WP Groups

concluding remarks
Concluding remarks
  • HE Data complex
    • Geodemographics can be used as a conduit to understanding society & space
  • Application
    • Admissions / WP
    • Marketing / Course Targeting
    • Management / Benchmarks
  • Note on the future public sector geodemographics...