Advertising campaign awareness - Majlonke February 2011.
Methodology • Research was conducted as a part of Ipsos Puls’ regular monthly face-to-face Omnibus which is conducted on the total sample of 1000 respondents older than 15. • Three questions of which this particular questionnaire consisted of, were asked only in 4 largest cities in Croatia – Zagreb, Split, Rijeka and Osijek, so sample for this part of survey was 253 respondents older than 15. • Fieldwork lasted from 3rd to 13th of February 2011.
Spontaneous advertising awareness - generally Which commercials that you have seen in the last month on billboards can you recall? By city Total sample, N=253
Billboard awareness 1 Have you seen a billboard with a man in the pantyhose on which is written “Are you man enough”? Total sample, N=253 By city
Billboard awareness 2 Have you seen this billboard? Total sample, N=253 By city