Advertising Awareness!. Created by Jordan and Logan of the Maurice’s Monkeys. Advertising is when someone tries to sell you their product through the use of media.
Created by Jordan and Logan
of the Maurice’s Monkeys
Advertisers try to make you buy their product by showing it to you over and over again through the use of television, radio, magazines, internet, billboards, posters, etc.What is Advertising?
They may not be telling you the whole truth, but only what they want you to know. By doing this, it’s much easier to get you to believe in their idea.What is Propaganda?
Everyone is a target!Who Do Advertisers Target?
We’ll learn about these techniques next.How Do They Do This?
Example: If the most popular person at school starts wearing a certain brand, then others might also want to buy that brand.
Wayne Gretzky, the greatest hockey player, can be seen in many commercials, even today.The Testimonial
An example is when in the 1940’s America changed the name of the War Department into the Department of Defense.Euphenisms
The name calling technique links a person or idea to something negative. The advertiser or propagandist hopes that the audience will not like that person or idea because of the negative image that he gives it.
A good example of a commercial that uses this sort of techniques are commercials about wearing your seatbelt.Fear
Another good example are the new “Don’t smoke” commercials that show graphic images of what’s really happening to your body when you smoke.
An excellent example is Nelly’s music video “Air Force 1”, starring the Nike shoes “Air Force 1”. MuchMusic thought this video was so much of an ad that they actually pulled it off the air.
They’re marketing to all those basketball and Shaq fans out there (mostly guys).Analyzing a Product
: www.warren-wilson.edu/~spanish/ DrewMaykuth.htm www.ous.edu/aca/: cnnfn.com/2003/09/17/news/ companies/dimassimo/ www.muleyenterprises.com/.../
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