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AT.N is not a marketing chain offering it is a producer initiated solution specifically designed for Small Medium Companies (SME’s) that battle to export _____________________ Bring back consolidated bulk trading benefits without the inefficiencies (Industries Logistically Disorganised)
The Problem!! Uncompetitive Marketing (Logistics) & Dysfunctional Trading Chains Exposing First Time or SME Exporters to Serious Risks
Supermarket, retailer, factory cannot fill his/her shelves/inputs with the diversity they require speedily and cost effectively Offshore Buyer/Importer cannot serve their customer’s with the diversity they require speedily and cost effectively Governments lack the business acumen, urgency & dedication to assist, often opting for the copout clause “this is a private sector matter we are here to provide a policy framework & direction” Offshore national transport company always looking for more business Offshore clearing company always looking for more business International & intercontinental transporters need more cargo to offer reduced rates Banks have the notion that industry must “sort itself out” and come with a cohesive structured plan for consideration National clearing company always looking for more business Clearly all these parties need to be managed in a sustained and cost effective manner, to the mutual benefit of all concerned. The AT.N instrument is primarily a SME producer/manufacturer favouring tool National transport company always looking for more business Processing facilities require volume primary product to reduce unit processing costs to remain competitive Producer/Manufacturing Associations are sometimes understaffed & lack the skills to be able to put the cost effective value chains together, maintain them & grow them Primary producers export agents require volume product & markets to offer competitive quality service Primary producers/manufacturers always looking for markets & need to know what to produce cost effectively Problem initial low & erratic volumes (poor rates) I M P O R T I N G E X P O R T I N G
And so Imagine for a Moment that you can Suddenly get Access to Markets in a hitherto untapped Market & Deal Privately & Confidentially with your Buyers. You can generate a Quote in Minutes Competitively & Trade Securely & Safely Along a Logistics Solution that even offers You Trade Finance Enter AfriTrade.Net (AT.N)
Servicing AT.N Target Markets through African Catchment Collaboration
1. Understand the Philosophy of the AT.N Program to Facilitate Trade for Small Companies/First Time Exporters
AT.N Buyers Engage Sellers SEAMLESS LOGISTICS THE THREE STRANDED TRADE “CABLE” i $ i $ i $ $ AT.N Buyers Engage Sellers 3 Key Ingredients to Facilitate Trade – AT.N Addresses B U Y E R S $ Banking Transactions $ Banking Transactions S E L L E R S
How do Buyers & Sellers Become Accredited to AT.N? Russian/Gulf Buyer/Importer Buyer considers AT.N Tutorial on website Buyer applies for accreditation through approved Russian Bank to AT.N International Bank Russian Bank Guarantee Approved Russian Bank issues buyer guarantees to AT.N Bank I N T E B P R A A N N R A K T T I N I N E O G R N A L AT.N Bank accredits buyer (indirectly) AT.N Bank communicates accreditation to AT.N Operations Center AfriTrade Net Website Administrators Buyer receives accreditation status from AT.N - may issue electronic “Purchase Orders” to Suppliers AT.N Bank communicates accreditation to AT.N Operations Center AT.N Bank accredits supplier (indirectly) Supplier receives accreditation status from AT.N - may issue “Offer to Purchase Orders” to Suppliers Supplier considers AT.N Tutorial on website Industry Association or Individual SME exporter SA Bank Guarantee Approved South African Bank issues supplier guarantees to AT.N Bank Supplier applies for accreditation through approved South African Bank to AT.N International Bank
3. Understand How Safe & Easy it is to Trade Successfully & Grow your Export Business with AT.N
US/UK/UAE Airport Russian/Gulf Buyer/Importer AfriTrade Net Website Administrators National Hub (E.g. JHB) Regional Hub (E.g. Port Elizabeth) 1. Enquiry comes in from accredited buyer 2. Accredited exporter (SME) Quotes “Offer to Purchase” 3. Market places order via AT.N Guaranteed Payment Instrument with Partner Banks – “Purchase Order” 4. SME exporter confirms space in section of value chain with logistics SP’s 5. Exporter advises shipment date 6. Shipment is despatched & transaction advised via email & SMS Industry Association or Individual SME
But How will the AT.N Shareholders make Money If They get no Commissions from the Products Traded In the Logistics Chain!! AT.N does NOT trade, but it creates the ENVIRONMENT for trade to take place
Other Accessible Web-based Services (Commission Generating) Russian or UAE Buyer/Importer Offshore Hub Airport AfriTrade Net Regional Hub (E.g. Port Elizabeth) Commercial Clients Total Revenue Excluding other Web-based Revenues = R720 per 1Ton moved. (Average belly cargo = 8Tons/flight or via a freighter 95 tons/flight or R5 760 ton/belly flight or R68 400/freighter flight (Most important revenues where collected from the value chain & not from the buyer or the seller thereby neutralising the chances of being branded and AGENT Offshore Redistribution @ 0.02 US$/kg Total comm. = R160/ton Offshore clearing @ 0.02 US$/kg = 20US$/ton Total comm. = R160/ton - Insurance commissions - Bank comm. - Input supply comm. - Consultancy (outsourced) - Research programs - Association Secretariat - Pre-Trade Finance - Passenger Seats Sales etc. Flight rates @ 0.02 US$/kg = R0.16/kg Total comm.= R160 Inter-continental Aircraft National Hub (E.g. JHB) Handling & forwarding @ 4c/kg = R40/ton National Transport @ 10c/kg = R100/ton Handling & forwarding @ 10c/kg = R100/ton Own Project Supply Base AT.N Acting as Commission Agents
Typical African AT.N Supplier Project Composition Agricultural Example - Small Unskilled Farmer Absorption Bona Fide Outgrower Primary Production Platforms Bona Fide Outgrower Primary Production Platforms Bona Fide Outgrower Primary Production Platforms Supply Routes from other “Feeder” Projects Administration Storage of Inputs Feeder Aircraft Depart for Regional Hub Airstrips Central Nerve Centre of Project . Bona Fide Outgrower Primary Production Platforms Outgrower “Feeder” Routes Training Centre Local Processing Local Air Strip (Dust strip) Garages & Equipment Storage Bona Fide Outgrower Primary Production Platforms Workshops Security Bona Fide Outgrower Primary Production Platforms Bona Fide Outgrower Primary Production Platforms (Emergent Farmers) Bona Fide Outgrower Primary Production Platforms Supply Routes from other “Feeder” Projects