Discovery Channel: Cross-Media Success - PowerPoint PPT Presentation

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Discovery Channel: Cross-Media Success

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  1. Discovery Channel: Cross-Media Success • Objective: Drive viewership of Discovery Channel’s “Greats at Eight” TV series. • Eight programs, each distinctively themed, airing at 8 p.m. on Sunday nights for 8 consecutive Sundays. • Media Mix: Print and Online • Budget: Heavy six figures, all new business • Ad Formats/Ad Sizes: • Sites = TI Network, News and Entertainment only, Thursday-Sunday rotation only for 8 weeks • Online = Skys, Leaderboards and Cubes; • Print = Los Angeles Times, Chicago Tribune – Main News only – Sunday only – tune-in for 8 consecutive Sundays • Print = ½ Page 4C units • Audience/Demos: A 25-54 • Delivery: Behavorial or Content targeting only – Entertainment/News • Results: • According to client and agency, campaign delivered solid results and this has led to additional new business – client was very happy. TMN has a relationship with both client and agency – this drove the deal. • This campaign was all about Tune-in and the exposure in newspaper on Sundays and the intense online frequency on a Thursday-Sunday rotation drove the value.