“How does Local Government protect it’s vulnerable road users?”

1. “How does Local Government protect it’s vulnerable road users?”

2. lower speed limits

3. Mornington Peninsula Shire • Population 150,000 • swells to 200,000 in summer • 5 mill visitors p.a.

4. postcards

5. Peninsula DriveSafe

6. residential streets 268 casualty crashes - 5 years many pedestrians & cyclists Seventh Ave Rosebud Pde

7. evidence based • 10 km/h drop in speed limit (50 to 40 km/h) • 5% drop in travel speeds (2.5 km/h) • 8-13% drop in SI crashes & fatalities (20 casualty crashes)

10. 40 area Rosebud

11. negative voices are the loudest ‘you could get out and walk faster’ ‘ no one complies now -why will they comply to lower speed limits’ ‘it is not reasonable to go to the nth degree to minimise risk’ ‘will encourage a culture of disobeying the speed limits’

12. the plan • Project development • External support / funding • Approval strategies • Communication plan • Implementation program • Evaluation trial project

13. external support • ARRB • VicPol • MUARC • SSIG (Safe Speed Interest Group)–Heart Foundation • VicRoads • Specialised Consultants • TAC

14. Jessica Truong -Project Manager Road Safety TAC

15. approval strategies • Know the processes and anticipate the challenges for each “Decision maker” • Be politically savvy & have flexibility/negotiate/ compromise • Evidence based proposals • Emphasize the facts- high crash rates • Gain community support • Establish credibility- use external expertise • Trial/stage –to get started

16. communication • Developed communication plan • Brand identification • FAQs • Information to community- brochures • Gained community champions • All media types: web site/facebook • Engage press • Community events

17. engage the press

18. community events

19. David Gibb -Seawinds Ward Councillor

20. implementation program • Regulatory signs • Repeater signs • contracts • Coordination with evaluation & communication • Information signs • MOAs/VicRoads

21. evaluation • ARRB/MUARC • Before & after speed studies: • Community attitudes • Vehicle speeds • Travel time surveys • Control sites • Reports

22. ARRB Group evaluation results

23. Carolyn Bradshaw –Behavioural Scientist AARB Group

24. telephone survey -residents“community acceptance to reduced speed limits” 19% against 81% for

25. resident survey -response details

26. extra resident feedback 12% against 88% for

27. residents voices ‘this is a great concept for residents and safety’ ‘we congratulate you and your fellow Councillors for your decision to introduce the safer speeds trial’ ‘I am fully in agreement with lowering speed limits’ ‘I feel safer in my street after the speed limit reductions’

28. residential speed survey40 Area • Speed reductions: • mean speeds 5% • 85ile% speeds 5% • Control roads factored into speed reductions: • mean speeds 2.5% • 85%ile speeds 3%

29. travel time surveys too

30. next challenges • Further residential areas but with minimal LATM treatments • Holistic approach e.g. “place making” • Assist drivers –vehicle road safety technologies

32. & again the reason why we did this ……

33. & what may assist to achieve safer travel speeds by speed limit reductions • Identify crash trends or needs • Sound rationale e.g. evidence based • Communication plan • External support “Peninsula SaferSpeeds” trial results–out soon