html5-img
1 / 15

cahnet kenya

Example of CAHNET mobile projects

nshort
Download Presentation

cahnet kenya

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Community Animal Health Network A Revolution Driven By SMS Henry Kimathi Sharing Knowledge· Safeguarding Livestock · Improving Livelihoods

  2. Background • Mobile phone subscribers hit 4.1 billion worldwide in 2009 • Expected to reach 5.5 billion by 2012 • Kenya, 11,440,000 (2007) • Tanzania, 9,258,000 (2008) • Sudan, 7,464,000 (2007) • Ethiopia, 1,208,000 (2007) • Uganda, 4,195,000 (2007) Sharing Knowledge· Safeguarding Livestock · Improving Livelihoods

  3. Background • 2/3 of mobile phone owners are also active SMS users • Twice as many SMS users as there are email users • SMS is read within 15 minutes of receipt and responded to within 60 minutes Sharing Knowledge· Safeguarding Livestock · Improving Livelihoods

  4. Trends in Application • Marketing • Informal banking • Helpdesks/Customer relations • Citizen journalism • Security/tracking • Social Networking • Polls/elections Sharing Knowledge· Safeguarding Livestock · Improving Livelihoods

  5. CAHNET in the MIX • Helpline/Support Desk • SMS discussions • Advertising • Simple surveys/polls • Business Process transaction support Sharing Knowledge· Safeguarding Livestock · Improving Livelihoods

  6. CAHNET in the MIX Easy to use (requires a compatible entry-level phone or modem) Can also use an online credit system like clickatell Code-based but with provision for open-ended SMS interaction 0713 214 785 Sharing Knowledge Safeguarding Livestock Improving Livelihoods

  7. CAHNET in the MIX • Works on a normal SIM card • Currently based on the Safaricom network • Tested successfully in Kenya, Uganda, Tanzania, Ethiopia and the UK • Contacts grouped by theme and country – easy to target message specifically • Easy to integrate with a short code Sharing Knowledge· Safeguarding Livestock · Improving Livelihoods

  8. The Process… • Send query/feedback to +254713214785 Open-ended response (helpline) Thank you for using CAHNET’s M-Reporter. We value your feedback. If you had asked a question someone will respond to you shortly. Sharing Knowledge· Safeguarding Livestock · Improving Livelihoods

  9. The Process… • Subscribe to the Vets group in Kenya; send an SMS starting with the word KE5F followed by your name to +254713214785 Social networking KE5F Simon Makonde Sharing Knowledge· Safeguarding Livestock · Improving Livelihoods

  10. The Process… • To start a discussion in your group (or send an announcement) start your SMS with the word BUZZKEVET Open-ended queries BUZZKEVET Does anyone have a pdf of the new bill? Please send to xxx@yahoo.com Sharing Knowledge· Safeguarding Livestock · Improving Livelihoods

  11. The Process… • To order Give private feedback to CAHNET (without posts to Twitter). Send open SMS to +254713214785 Open-ended user feedback Thank you for your recent updates on the field day in Mbale. We participated and established new useful contacts

  12. Other Functions • Ordering products/services via SMS. E.g. to order CAHNET’s HOW TO video on hygienic goat milking, send an SMS with the code: DVD2 • Advertising or making important announcements to a target audience • SMS poll or survey using forms or simple coded text

  13. Key Lessons • SMS is more effective if kept to the standard 160 characters. • System currently based on the Safaricom network, hence accessing it outside Kenya attracts extra roaming charges to CAHNET and the user • Allows SMS-email interface but not email-sms – these can be remedied through new software.

  14. References • Mobile Marketing Watch (www.mobilemarketingwatch.com) • International Telecommunications Union (ITU) • CIA World FactBook 2009 • Kiwanja.net (www.kiwanja.net) Sharing Knowledge· Safeguarding Livestock · Improving Livelihoods

  15. www.cahnetafrica.net Take advantage of this opportunity Sharing Knowledge Safeguarding Livestock Improving Livelihoods

More Related