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henry kimathi

Community Animal Health Network

A Revolution Driven By SMS

Henry Kimathi

Sharing Knowledge· Safeguarding Livestock · Improving Livelihoods

background
Background
  • Mobile phone subscribers hit 4.1 billion worldwide in 2009
  • Expected to reach 5.5 billion by 2012
    • Kenya, 11,440,000 (2007)
    • Tanzania, 9,258,000 (2008)
    • Sudan, 7,464,000 (2007)
    • Ethiopia, 1,208,000 (2007)
    • Uganda, 4,195,000 (2007)

Sharing Knowledge· Safeguarding Livestock · Improving Livelihoods

background3
Background
  • 2/3 of mobile phone owners are also active SMS users
  • Twice as many SMS users as there are email users
  • SMS is read within 15 minutes of receipt and responded to within 60 minutes

Sharing Knowledge· Safeguarding Livestock · Improving Livelihoods

trends in application
Trends in Application
  • Marketing
  • Informal banking
  • Helpdesks/Customer relations
  • Citizen journalism
  • Security/tracking
  • Social Networking
  • Polls/elections

Sharing Knowledge· Safeguarding Livestock · Improving Livelihoods

cahnet in the mix
CAHNET in the MIX
  • Helpline/Support Desk
  • SMS discussions
  • Advertising
  • Simple surveys/polls
  • Business Process transaction support

Sharing Knowledge· Safeguarding Livestock · Improving Livelihoods

cahnet in the mix6
CAHNET in the MIX

Easy to use (requires a compatible entry-level phone or modem)

Can also use an online credit system like clickatell

Code-based but with provision for open-ended SMS interaction

0713 214 785

Sharing Knowledge Safeguarding Livestock Improving Livelihoods

cahnet in the mix7
CAHNET in the MIX
  • Works on a normal SIM card
  • Currently based on the Safaricom network
  • Tested successfully in Kenya, Uganda, Tanzania, Ethiopia and the UK
  • Contacts grouped by theme and country – easy to target message specifically
  • Easy to integrate with a short code

Sharing Knowledge· Safeguarding Livestock · Improving Livelihoods

the process
The Process…
  • Send query/feedback to +254713214785

Open-ended response (helpline)

Thank you for using CAHNET’s M-Reporter. We value your feedback. If you had asked a question someone will respond to you shortly.

Sharing Knowledge· Safeguarding Livestock · Improving Livelihoods

the process9
The Process…
  • Subscribe to the Vets group in Kenya; send an SMS starting with the word KE5F followed by your name to +254713214785

Social networking

KE5F Simon Makonde

Sharing Knowledge· Safeguarding Livestock · Improving Livelihoods

the process10
The Process…
  • To start a discussion in your group (or send an announcement) start your SMS with the word BUZZKEVET

Open-ended queries

BUZZKEVET Does anyone have a pdf of the new bill? Please send to xxx@yahoo.com

Sharing Knowledge· Safeguarding Livestock · Improving Livelihoods

the process11
The Process…
  • To order Give private feedback to CAHNET (without posts to Twitter). Send open SMS to +254713214785

Open-ended user feedback

Thank you for your recent updates on the field day in Mbale. We participated and established new useful contacts

other functions
Other Functions
  • Ordering products/services via SMS. E.g. to order CAHNET’s HOW TO video on hygienic goat milking, send an SMS with the code: DVD2
  • Advertising or making important announcements to a target audience
  • SMS poll or survey using forms or simple coded text
key lessons
Key Lessons
  • SMS is more effective if kept to the standard 160 characters.
  • System currently based on the Safaricom network, hence accessing it outside Kenya attracts extra roaming charges to CAHNET and the user
  • Allows SMS-email interface but not email-sms – these can be remedied through new software.
references
References
  • Mobile Marketing Watch (www.mobilemarketingwatch.com)
  • International Telecommunications Union (ITU)
  • CIA World FactBook 2009
  • Kiwanja.net (www.kiwanja.net)

Sharing Knowledge· Safeguarding Livestock · Improving Livelihoods

slide15

www.cahnetafrica.net

Take advantage of this opportunity

Sharing Knowledge Safeguarding Livestock Improving Livelihoods