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Generations - What Motivates the Four Generations?. Pat Wittmann Questar Corporation. So What’s the Big Deal?. For the first time ever, there are four generations in the workplace at the same time. So What’s the Big Deal?. Each generation offers their own biases.

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so what s the big deal
So What’s the Big Deal?
  • For the first time ever, there are four generations in the workplace at the same time.
so what s the big deal3
So What’s the Big Deal?
  • Each generation offers their own biases.
  • The challenge is to attract, motivate and retain all generations.
  • Understanding these biases and their effects will help businesses in selecting, hiring, managing, motivating and knowing what benefits to offer.
matures
Matures
  • Also known as the Traditionalist, Veterans and Silent Generation
  • Born in 1945 and before
matures5
Matures
  • Duty first, civic pride, loyalty
  • Respect for rules and authority
  • Trusting
  • Conformers
  • Dedicated, sacrifice and hard work
  • “Paying your own way”
  • Delayed reward
matures6
Matures

Events and Influences

  • Hard times then prosperity
  • Political and economic uncertainty
    • World War II
    • Hitler
    • Pearl Harbor
    • Korean War
    • Great Depression
  • Clearly defined sex roles
  • Rosie the Riveter
matures7
Matures

Remember when…

  • Jitterbug
  • Frozen TV Dinners
  • Slinky
  • Diner
  • Radio
baby boomers
Baby Boomers
  • Boomers
  • Born between 1946 and 1964
  • Me, I can speak from experience
baby boomers9
Baby Boomers
  • Optimistic
  • Work-a-holic
  • Competitive
  • Respect for Power
  • “Paying Your Dues”
  • Work = Identity
  • Success is highly visible - homes, cars, trophies, plaques
  • Consumers
baby boomers10
Baby Boomers

Events and Influences

  • After World War II, new families, new homes, new jobs
  • Growth everywhere
  • Vietnam War
  • Civil Rights
  • Hippies
  • Women’s Lib
baby boomers11
Baby Boomers

Remember When?

  • Disneyland
  • Barbie dolls
  • Hula hoops, silly putty
  • TV and color in 1954
  • Sitcoms and Soap Operas
generation x
Generation X
  • Also known as Baby Busters, the 13th Generation
  • Born between 1965 and 1980
generation x13
Generation X
  • Independent
  • Balance
  • Question the Boomers’ sacrifices
  • Informal
  • Question authorities
  • Parent’s friend
  • Prove it to me and I’m in
  • Loyal to people not companies
  • No public heroes. They are personal.
generation x14
Generation X

Events and Influences

  • Saw lifelong employment end
  • Watergate scandal
  • Microwave technology
  • Latchkey kids
  • Internet
  • Anti-war movement
    • Kent State
generation x15
Generation X

Remember When?

  • Pet Rock
  • The Leisure Suit
  • Videocassette recorder (VCR)
  • Star Wars
  • Sesame Street
generation x16
Generation X
  • 77% of Gen Xers say they’d quit in a minute if offered “increased intellectual stimulation” at a different company.
  • 51% would jump ship for the chance to telecommute
  • The top three things they want in a job are positive relationships with colleagues, interesting work, and continuous opportunities for learning

What do Gen Xers Want?, By Anne Fisher, January 20, 2006, CNNMoney.com,

millennial
Millennial
  • Also known as Generation Y, Generation Next
  • Born between 1980 and 2000
millennial18
Millennial
  • Optimistic and confident
  • Technical know-how
  • Extreme informality
  • Personal time is more important
  • Social consciousness
  • Busy, Multitask through multimedia
  • Job hoppers
  • Raised as parents’ friends
  • Adultolescence
millennial19
Millennial

Events and Influences

  • Columbine High School massacre
  • MTV
  • World Wide Web
  • Dot com bubble
  • 9/11
  • O.J. Simpson
millennial20
Millennial

Remember When?

  • Andy Warhol
  • Body Piercing
  • E.T.- The Extra-Terrestrial
  • Cabbage Patch Kids
  • Beanie Babies
generations22
Generations

* Generation & Gender in the Workplace, An Issue Brief by Families and Work Institute, Published by the American Business Collaboration

generations23
Generations
  • Most American workers today are rejecting the work-aholic lifestyle.
generations24
Generations
  • Adopt the Platinum Rule
    • Treat others the way they would like to be treated
  • Respect
  • Flexibility
  • Options, the menu approach
matures25
Matures

Motivational

  • Acknowledge their experience, expertise and dedication
  • Let them know the importance of the work they are doing
  • “Pick their brains”
  • Provide flexibility in schedules and times.
baby boomers26
Baby Boomers

Motivational

  • Acknowledge their experience, expertise and dedication
  • Give them meaningful work
  • Give them awards, titles and promotions
  • Ask their opinions. What has worked (or not) and why?
gen x
Gen X

Motivational

  • Acknowledge their talent and expertise
  • Don’t waste their time
  • Allow as much autonomy and flexibility as possible
  • Respect their need and provide the means for balance between their work and personal lives.
millennial28
Millennial

Motivational

  • Acknowledge their talents and fresh perspectives
  • Make work fun, fast paced and challenging
  • Plan for success.
  • Offer flexible schedules
  • Access to state-of-the-art technology
millennial29
Millennial

Motivational (continued)

  • Show that you respect their opinions
  • Communicate the civic side of your company
  • Offer telecommuting options
  • Offer more vacation time, time off
resources
Resources

Generation X in the Workplace: Age Diversity Issues in Project Teams, Electa W. Mulvanity, MBA, CCP, PMP, National Practice Leader, Atos Origin, Inc. May 11, 2006

Generation & Gender in the Workplace, An Issue Brief by Families and Work Institute, Published by the American Business Collaboration.

Generations working together – What Everyone Needs to KNOW and DO!, By Laura E. Bernstein, WALKTHETALK.COM

Your adult kids are back. Now what? By Jean Chatzky, Money Magazine editor-at-large, December 29, 2006

Generations At Work, By Ron Zemke, Claire Raines and Bob Filipczak

Pat Wittmann

Questar Corporation

Pat.Wittmann@Questar.com

324-5257