The • Generations • Dynamic with Chuck Underwood
The Generations Dynamic • Formative Years Mold Core Values. • 5 Living Generations. • Values & Attitudes Guide Decisions.
The Generations Dynamic “You need to know all about generations.” Rocking The Ages
AMERICA’S GENERATIONS G. I.’s1901 – 1926 79 + Silents 1927 – 1945 60 to 78 Boomers 1946 – 1964 41 to 59 Gen X 1965 – 1981 24 to 40 Millennials 1982 – present 0 to 23
Use Generational Strategy In: Research Product & Event Development Marketing, Advertising, PR Customer Service & Selling Fundraising, Volunteer Recruitment Political Campaigns
Silent Generation Born: 1927 – 1945 Current Age: 60 to 78 # Born: 46,582,000 Formative Yrs:’30s to early ’60s
Silent Generation “Utah will lead.”
Silent Generation Formative Years The Great Depression World War II The American High: 1946 - 1962
Silent Generation “I wanted desperately to become a death-dealing hero.” Russell Baker
Silent Generation We Win!
Silent Generation “Never had American youth been so withdrawn, cautious, unimaginative, indifferent, unadventurous, and silent.” William Manchester
Silent Generation Suffocating Conformity Cold War Threat McCarthyism Suburbs The American Way!
Silent Generation The American High 1946 to 1962 Happy Days!
Silent Generation Marriage Average age, women: 20 Average age, men: 23 Average # of kids: 3.3
Silent Generation African-American Silents Struggle Northern Migration Hopeful Drumbeats
Silent Generation Formative Years War/Prosperity Suffocating Conformity Racism/Chauvinism Joy Of Being An American
Silent Generation “The Organization Man” William Whyte 1956
Silent Generation “The corporation came first.” The Fifties David Halberstam
Silent Generation “We cannot trust some people who are nonconformists.” Ray Kroc McDonald’s
Silent Generation “The organization cannot trust the individual. The individual must trust the organization.” Ray Kroc McDonald’s
Silent Generation “… born twenty years too soon.” Jean Kirkpatrick
Silent Generation “It’s so nice to have a man around the house.” ♫ Dinah Shore 1950
Silent Generation “I amWOMAN. Hear meROAR!!” Helen Reddy 1971
Silent Generation Richest Retirees Ever Free Spenders Many Will Work In Retirement Pent-Up Desire To “Live” Feel Under-Appreciated
Silent Generation Over 65s In Work Force
Silent Generation Marketing To Silents Connect With Grandchildren Think And Act Young Love To Travel
Silent Generation Disney World
Silent Generation Staff Seminar Silent Focus Groups Product Development New Catalogs And Brochures New Advertising
Silent Generation Wendy’s
Silent Generation Energizer
Silent Generation Sony Camcorder
Silent Generation Doo - Wop
BOOMERS BOOMERS VICTORY !
BOOMERS Born: 1946 – 1964 Current Age: 41 to 59 # Born: 79,907,84 Formative Yrs: ’50s/’60s/’70s
BOOMERS “We need idealistic children.” Dr. Benjamin Spock Common Sense Book Of Baby And Child Care
BOOMERS The Consciousness Movement1963 - 1975
BOOMERS The Consciousness Movement Civil Rights King, Malcolm X, Chavez, Means Feminist Gloria Steinem Ecology 6 of first 7 EPA Administrators War Protest Chicago 7, SDS Sexual Hugh Hefner Drug Timothy Leary
BOOMERS “We do not feel like a cool, swinging generation. We are eaten up by an intensity we cannot name.” Commencement Address Radcliffe College, 1968
BOOMERS Second-Wave Boomers Born mid 1950s to 1964 Graduate HS: mid ’70s - early ’80s Current Age: 41 to around 50
BOOMERS Second-Wave Boomers Missed Consciousness Movement Don’t Feel Like Boomers Or X’ers Who are we??
BOOMERS Second-Wave Boomers Nuclear Family Intact Live Life To The Fullest Limitless Possibilities Career Driven
BOOMERS Second-Wave Boomers Believe In Meritocracy Knowledge Is Power Individuality Merging of Black & White Cultures Peter Pan Mentality
BOOMERS Second-Wave Boomers Skeptical, Not Cynical More Money Motivated Less Optimistic
BOOMERS In The Workplace Ambushed Fierce Competition Great Expectations
BOOMERS Financial Pressure Layoffs Age Discrimination Eldercare/Childcare
BOOMERS Re-Writing The Book Of Life
BOOMERS TIME Persons Of Year “… because it was the right thing to do.”
BOOMERS Today Still Fearless People Power Large Number Forever Young
BOOMERS Skateboard Mom