The future of supermarket shopping in australia mark mccrindle - PowerPoint PPT Presentation

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The future of supermarket shopping in australia mark mccrindle

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  1. The Future of Supermarket Shopping in Australia: Engaging with the New Generations & Emerging Trends Mark McCrindle mccrindle.com.au

  2. Only occasionally in history do massive • demographic shifts • combine with huge • social change • and ongoing • generational transitions • and rapid • technological trends • so that within the span of a few decades, • society altogether alters.

  3. FASTEST GROWING COUNTRY IN THE OECD 1.7%

  4. BIG AUSTRALIA GEOGRAPHICALLY 1.7%

  5. BIG AUSTRALIA DEMOGRAPHICALLY 1.7%

  6. AUSSIE RHYMING SLANG snake look road bolt shocker Joe Blake Captain Cook Frog and toad Harold Holt Barry Crocker

  7. COMMUNITY REDEFINED

  8. GENERATIONALLY

  9. THE GENERATIONS OF TODAY

  10. LOCALLY SOURCED

  11. GEN Y SHOPPING TRAITS

  12. GENERATION ALPHA

  13. “Foshizz my work gig is totes chron- the hours are defscraycray but yolo.”

  14. “I like my job.”

  15. GENERATION Z

  16. GENERATION ALPHA

  17. 1800 TRENDS (1800 876 637) mark@mccrindle.com.au www.mccrindle.com.au