Is Social Networking Right for Your Organization? John Oppenheim Dig-in Enterprises
What the heck is? Web 2.0? A blog? A wiki? FACEBOOK? LINKDIN? SOCIAL NETWORKING RSS Feeds?
Which one are you? • “Crossing the Chasm” by Geoffrey A. Moore No matter where you are , there is a learning curve
Concepts • Social Networking – “spread the word” • vs. Classroom – “collaborate, learn” • vs. Business – “sell, inform, collaborate”
What do you want to accomplish? • Outreach and promotions • Inform • Collaborate • All of the above?
How do they fit into a business? • You might want to reach a new audience • Parking availability and the costs of transportation are causing us to look at new ways of communicating • There is a need for better lines of communication
Who Is Your Customer? • Seniors – past baby boomers – before 1945 • Baby Boomers – 1946 – 1964/5 • X-Gens – 1965 – 1982 • Y-Gens 1980 – 1995 • Milleniums – after 1995
Or….Ngens – What/Who are They? • From “Grown up Digital” by Don Tapscott • 13 -33 years old – grew up with technology ( mix of Millenials and Y-Gens) • They spend most of their time communicating and collaborating (they talk to each other) • They research before buying – the younger ones don’t buy on line • They expect honesty and don’t like pushy ads
How Do You Reach Them? • That’s where Social Networking can come into play….. BUT! • Know what you want and be prepared to be active: • LA Times Article • Lessons: • Be active • Give people a reason to visit • Once you get them into your business, CUSTOMER SERVICE!
The “Biggies” • Facebook – do you have one? • How does it work? • You have 20 friends who have 20 friends, etc. • The idea is to spread your message through this network • How is it working for you? • 10 years ago everyone “needed” a web site – now it is Facebook – here is a local one PETCO
Other Biggies • Twitter – do you use it? • Why would you? • Your web site – • Did you do one because others did? • Is it worth the time? • Is it current?
What would a blog do for us? • It is a place you can put information easily and let others participate. • Caution – be prepared to read things you don’t want to see! • YouTube Fun… • “Blogs in Plain English” Google it on YouTube • My Blog
First of all – how and where do I • It is very much like choosing the options on a car. • First you choose why you want a car • Then you choose options that will make it “your” car • Then you choose how much you want to spend (labor is an expense) • Make your message local – the producers of product are already doing the national job – i.e. why would somoene want to be on your site?
Learning Curve There is a lot of technology to get through if you haven’t done it before…..but it is worth it!
Resources • Copy of Presentation www.johnopp.wordpress.com • “Grown up Digital” by Don Tapscott • Youtube
Any questions? Thank you