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Libraries and Technology: Impact of Social Networking Software and Search Engines on Librarianship. Darlene Fichter University of Saskatchewan November 15, 2006. About me. Interested in social software for a long time Founder and President of our local Free-net in the mid-1990’s

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Libraries and technology impact of social networking software and search engines on librarianship l.jpg

Libraries and Technology: Impact of Social Networking Software and Search Engines on Librarianship

Darlene Fichter

University of Saskatchewan

November 15, 2006


About me l.jpg
About me

  • Interested in social software for a long time

    • Founder and President of our local Free-net in the mid-1990’s

    • Started using instant messaging in 1998

  • Always thinking about how libraries can use new technologies to achieve our mission


Slide3 l.jpg

Outline

SocialSoftware

Exploring

Group Activity

Zoom In

LibraryOpportunities

Over to You



The eyes only see what the mind comprehends l.jpg
The eyes only see what the mind comprehends

Confocal micrograph by

Ludovic Collin


Prepare ourselves l.jpg
Prepare ourselves

“Chance favours the prepared mind”.

Louis Pasteur


What is social software l.jpg
What is social software?

  • Enables people to rendezvous, connect or collaborate … to form online communities

  • Software that supports group interaction

WikipediaThe Group Its Own Worst Enemy by Clay Shirky


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“Unsatisfying” definition

  • Doesn’t point to one class of software

  • Email

    • Can support social patterns but also can be a broadcast medium for spam

  • Blogs

    • Usually social but could have 200,000 readers turn off comments etc. that’s closer to broadcast mode

  • Facebook

    • 5 classmates leaving notes on the “wall” and messaging, then that’s social


  • Social web web 2 0 l.jpg
    Social web / Web 2.0

    • Is a global distributed network that links people, organizations, and concepts

    • It’s about how people can interact to make something greater than the sum of the parts

      • “architecture of participation”

    Wikipedia


    Slide10 l.jpg

    SocialSoftware

    Exploring



    Social networking sites l.jpg
    Social networking sites

    Slide: Tom Coates, Yahoo!

    Photo by maqroll


    Slide17 l.jpg
    So …

    Social software/social web is as

    A) As clear as mud

    B) A bit fuzzy

    C) Sounds boring

    D) What’s the big deal

    E) Crystal clear


    Seth godin l.jpg
    Seth Godin

    Web 1.0

    “The first version of the Web was about using computers to assemble clues.”

    Web 2.0

    “The second version of the Web is about enabling people to share meaning.”


    By now next l.jpg
    By now … Next …

    Tim 0’Reilly – What is Web 2.0?http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html


    Theme songs l.jpg
    Theme songs ?

    I am a rock

    I am an island

    Photo: thoth92Some rights reserved.


    Theme song l.jpg

    Your space

    MySpace

    Theme song ?

    Together

    So happy together


    Is social software a fad l.jpg
    Is social software a fad?

    • Watch what people do, not what they say

    Peter Drucker

    management visionary of the modern age


    Blogs just hype or l.jpg
    Blogs – just hype or ?

    http://www.marketingvox.com/archives/2006/02/07/technorati_blogosphere_ballooning_12_million_posts_a_day/


    Instant messaging l.jpg
    Instant messaging

    • 42% of adults (53 million) in the U.S. use IM regularly

    • 24% of adults use IM more than email

    • IM is even more popular with teens and college age students

    • Pew Internet and American Life survey on Instant Messaging


    Social software sites l.jpg
    Social software sites

    • has over 100 million video views a day

      • Partners with Warner music videos

      • Not only post, but “remix”


    Myspace l.jpg
    MySpace

    • 4th most popular English language site

    • 100,000,000th member signed up on August 9, 2006 (started in 2003)

    • 500,000 new members each week

    • 300 employees


    Slide27 l.jpg
    Or ?

    "The future is here. It's just not evenly distributed yet." William Gibson


    Slide28 l.jpg

    SocialSoftware

    Exploring

    Group Activity

    Characteristics


    Characteristic 1 l.jpg
    Characteristic #1

    Consumer

    Participant


    Web 1 0 information consumer l.jpg
    Web 1.0 - “Information Consumer”

    Dial up modems

    Email

    Message boards

    Images took forever to download

    Static Pages

    HTMLHOME PAGE


    Web 2 0 the web now information participant l.jpg
    Web 2.0 - The web now“Information Participant”

    (cc) Photo by Stablio Ross




    Example harnessing participation l.jpg
    Example: Harnessing participation

    • Bookstore

    • Analyzing transactions and contributions to improve discovery



    Ask ourselves l.jpg
    Ask ourselves

    • Do library catalogs get better automatically the more people use them?

    • What about library web sites?

    • If not , why not?

    • What might that be like?


    Characteristic 2 l.jpg
    Characteristic #2

    Experts

    and Amateurs

    "Professional"

    Amateurs


    Professional amateurs l.jpg
    “Professional” amateurs

    "Passionate amateurs, empowered by technology and linked to one another, are reshaping business, politics, science, and culture.’’

    Change Agents With The Balls: The Rise Of The Amateur Professionals, Prosumers, Pro-Amshttp://www.masternewmedia.org/2005/06/16/change_agents_with_the_balls.htm




    Nothing to do with libraries l.jpg
    Nothing to do with libraries?

    • Google Answers

    • Yahoo! Answers

    People & answers

    People &questions

    rise of “amateur” librarian/researcher


    Photographer l.jpg
    Photographer

    • Mark Harmel, a freelance photographer, $300 - $400 / stock photo

    • iStockphoto –$1 to $5 / photo

    • Technological advances broke down the barrier between professionals and amateurs


    Traditional stock photo companies l.jpg
    Traditional stock photo companies

    • At first, aligned against “micro players”

    • Then Getty, the largest stock photo company, purchased iStockphoto for $50 million

      “If someone’s going to cannibalize your business, better it be one of your other businesses,” says Getty CEO Jonathan Klein

    The Rise of Crowdsourcing  by Jeff Howe


    Characteristic 3 l.jpg
    Characteristic #3

    Algorithmic

    Search

    Social

    Discovery



    Search social social discovery l.jpg
    Search +Social = Social Discovery

    • Going beyond algorithms to meaning

    • No one best book/site/page on “astrophysics”

      For every reader, his or her book.

      For every book, its reader.


    What business do search engines think they are in l.jpg
    What “business” do search engines think they are in?

    • To organize the world's information and make it universally accessible and useful.

      • Mission statement Google

  • Is Google “social” or “algorithmic” or both?

  • Google harnesses social patterns - PageRank


    What business do search engines think they are in49 l.jpg
    What “business” do search engines think they are in?

    FUSE

    To enable people to

    • Find,

    • Use,

    • Share, and

    • Expand all human knowledge.

      Vision statement for Yahoo Search


    What business do the search engines think they are in l.jpg
    What “business” do the search engines think they are in?

    • Get answers, ask questions, find information

      • Yahoo Answers!


    Where do we fit in the discovery ecosystem l.jpg
    Where do we fit in the discovery ecosystem?

    Perceptions of Libraries and Information Resources, OCLC, 2005


    How would our users like us to fit l.jpg
    How would our users like us to fit?

    Perceptions of Libraries and Information Resources, OCLC, 2005


    Social discovery l.jpg
    “Social” Discovery

    • Flock

    • Technorati

    • Rollyo

    • Squidoo

    • Prefound

    • Stumbleupon

    • BlueDot

    • Digg

    • Social bookmarking sites


    It s all about human filters trust l.jpg
    It’s all about human filters + trust

    What My Buddies Rated/ Found

    Photo by ycc2106


    Slide55 l.jpg

    SocialSoftware

    Exploring

    Group Activity

    Characteristics

    LibraryOpportunities


    Social software and libraries l.jpg
    Social software and libraries

    Libraries are in an ideal position.

    • Collections

    • Communities

    • Conversation

    • Connections


    People and books l.jpg
    People and books

    People who are looking for a good book to read

    People who dying to share the great book they just read.


    Questions answers l.jpg
    Questions & answers

    People & answers

    People &questions


    Slide60 l.jpg

    g


    Maintain our focus l.jpg
    Maintain our focus

    Change is your

    opportunity

    Photo by tanakawho


    What s our focus l.jpg
    What’s our focus?

    • Books are for use.

    • For every reader, his or her book.

    • For every book, its reader.

    • Save the time of the reader.

    • A library is a growing organism.

    S.R.Ranganathan


    Getting started l.jpg
    Getting started

    • Start small and dream big

    • Get experience

      • Was this part of your curriculum?

        • Gentle art of online conversation

        • Fostering the architecture of participation


    Enable participation l.jpg

    Enable participation

    LikeItorNOTs

    Lists

    Labels

    Beth Jeffersion


    Penntags l.jpg
    PennTags

    http://tags.library.upenn.edu/


    Harness user contributions l.jpg
    Harness user contributions

    • Virtual return shelf


    User participation l.jpg
    User participation

    • Enable conversations / content

    • Sum is greater than the parts


    Be an im buddy l.jpg
    Be an IM buddy

    Photo by Darren Chase


    Foster conversation l.jpg
    Foster conversation

    Ann Arbor: Director’s Blog

    http://www.aadl.org/taxonomy/term/86


    Dream big l.jpg
    Dream big

    • What if ….

      • Lists, labels, LikeItorNots

      • Rate, comment and review

      • Choose to share what you’ve read

      • Choose to share wishlists

      • Have conversations (IM or form a group)

      • “Reading” circles with “taste” twins

      • Build this with lots of libraries


    Social software is an opportunity to l.jpg
    Social software is an opportunity to:

    • Cater to the needs of online library users

    • Foster social discovery on library web sites

    • Move from an “information management/consumer” paradigm to “knowledge eco-system”

      “A library is a growing organism.”


    Social library l.jpg
    “Social” library

    Sociallibrary

    Photo by ycc2106


    Thank you l.jpg
    Thank you


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