The Olympics Hosting and Legacy
Canada’s Big Games Hosting Legacy • Commonwealth Games, 1998 • Pan Am Games, 1999 • Jeux de la Francophonie, 2001 • Olympic Games, 1976, 1988
Olympic Games Bidding and Hosting: The Big Picture • Premise #1: Bidding and hosting is dependent on history and circumstance • Premise #2: History and Circumstances is created by … • The International Franchise Holder • The National Franchise Holder • The Host City • The Host Region (State/Province/Municipality) • The Host Nation • Economic/Political/Social/Cultural Climate
What History and circumstances influences Canada’s Olympic Games Hosting Ambitions? • COA’s Position • Institute a coordinated national approach to hosting national and international single and multi-sport competitions • Vancouver/Whistler 2010’s Position • The Bid Corporation and the provincial government are administering a province-wide initiative called "LegaciesNow". It will enhance and create new athlete, youth and sport development programs during the bid.
History and Circumstances of Hosting Olympic Games in Canada • Calgary, 1988 • $249 million: Federal Government • $133 million: Provincial Government • $43 million: City of Calgary • $145 million: TV, Marketing, Tickets, etc.
History and Circumstances influencing Hosting Olympic Games in Canada • Government’s Central Tenet • The federal government is interested in supporting a reasonable number of international sport events, provided that a number of principles and conditions are met.
History and Circumstances influencing Hosting Olympic Games in Canada • Government’s Guiding Principles • Fiscal reality • No fiscal obligation • Discretion of available funding and cabinet approval • Potential to accrue net benefits • http://www.pch.gc.ca/Sportcanada/Sc_e/Host-ap1.htm
History and Circumstances influencing Hosting Olympic Games in Canada • Government rationalizations: • Sport Benefits: athletic, coaching, admin., facilities • Social Benefits: training, volunteerism, health/fitness promotion • Economic Benefits: jobs, regional development, tourism, tax revenue exports • Nationalism/Identity
History and Circumstances influencing Hosting Olympic Games in Canada • Governments Rationale: • Arts and Heritage Activities • inclusion and participation of individualsfrom the various cultural organizations and implementation ofactivities before, during and after the event • Exposure of Canadian Culture • potential exposure of Canadian cultureto tourists and media before, during and after the event? • specific activities planned to capitalize on potential tourism and media exposure throughout the event • co-operation and co-ordination between stakeholders in the cultural, tourism andmedia sectors
History and Circumstances influencing Hosting Olympic Games in Canada • Government conditions: • Proactive partnerships • Provision of legacies • No deficit guarantees • Compliance with federal standards • Equitable Funding (max 35% total, max 50% public funding) • Demonstrable Community Support • Sound Management
Sport Canada and Hosting • Games and Single Sport Hosting • 270,000 in 1997-98 • 300,000 in 1996-97 • Pan Am 1999 (Bid Committee) • 2,060,000 in1996 • Pan Am Organizing Committee 1999 • 10,250,000 in 1998-99 • Pan Am Games Organizing Committee 1999 • 3,330,000 in 1999-2000
Two Different Olympic Legacies • Los Angeles Legacy • AAFLA • Calgary Legacy • CODA
LA 1984:Amateur Athletic Foundation of Los Angeles • Mission: • “The Amateur Athletic Foundation is endowed with surplus funds from the 1984 Los Angeles Olympic Games. Our mission is to serve youth through sport and to increase knowledge of sport and its impact on people’s lives.” • Endowment valued at $180 million • Expended since 1985, $100 million • Over 800 youth sports organizations Paul Ziffren Sport Resource Centre • http://www.aafla.com/index.html
AAFLA: Youth Sport Programmes • Focused on under-serviced populations of Southern California • Learn and Play Olympic Sports • Summer Aquatics • Run for Fun • Beach Volleyball • AAF Awards
CODA:Calgary Olympic Development Association • Endowment from OCO 88, $85 million • IOC, USOC and international NOCs shared $120 million • http://www.coda.ab.ca/CODA/we_do/event.html
CODA • Mission: • Committing the legacy of the 1988 XV Calgary Olympic Winter Games to the complete development of Canadian Olympic winter sport athletes. • Vision: • CODA will be an internationally recognized leader in the development of Olympic winter sport athletes-a key partner enhancing Canada's best ever performances at the Games. • Our sport training opportunities and competitionvenues will be world class in perpetuity.
CODA: Priority State Holders • Our first priority is to the development of Canadian Olympic winter sport athletes and the organizations that serve them. Our emphasis is both on developmental programs for the committed athlete and support for the international, high level performer. CODA facilities and training opportunities are available to Canadian athletes involved in Olympic summer sports. • We acknowledge the importance of our facilities and services to the foreign athlete, to local recreational sport participants, and visitors to Calgary.
CODA: Activities • Programming • Fund Winter Sports: $2.7 million annually • Create New facilities:4.1 million Ice House • Olympic Oval (1.7 million) • Bob Niven Training Centre • Canmore Nordic Centre • Canada Olympic Park • National Sport School • Event Hosting • http://www.coda.ab.ca/CODA/we_do/event.html • Business Operations • http://www.coda.ab.ca/CODA/we_do/business.html
Saddledome Foundation • Through the foundation, Calgary Flames contribute $600,000 annually to: • Calgary Parks Foundation • CODA • Canadian Amateur Hockey Association • http://www.pengrowthsaddledome.com/foundmain.htm
CODA and AAFLA • How are they different? • Why are they different? • Do legacy foundations retain Olympic ideals and values?