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Blogging news, civilians as observants of their world What is the answer of journalists? Peter Olsthoorn What does Peter Olsthoorn? * Online: Planet Multimedia + Netkwesties.nl * Paper: Tijdschrift voor Marketing + Management Team * Book: Intranet & Internet 1997

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slide1

Blogging news, civilians as observants of their world

What is the answer of journalists?

Peter Olsthoorn

Mastering New Media - June 30th, 2005

slide2

What does Peter Olsthoorn?

* Online:

Planet Multimedia + Netkwesties.nl

* Paper:

Tijdschrift voor Marketing

+ Management Team

* Book: Intranet & Internet 1997

* Before wrote about: sports; Eastern Europe politics; economics for daily papers

Mastering New Media - June 30th, 2005

slide3

Please beware of the shortcomings of this journalist:

Critic but never self-critic

pedant, opportunistic

Punish and response at:

Ook via: p7@xs4all.nl

Mastering New Media - June 30th, 2005

slide4

The menu for today?

- Real short presentation

(advantage of a journalist)

- Discussion

Mastering New Media - June 30th, 2005

slide5

Wrong starting point ‘weblog’

a) It’s a publication technic

b) Comes on homepage disappointments (structure & updates)

c) First weblog was of 1993!

(Netscape: ‘What’s new’)

Mastering New Media - June 30th, 2005

slide6

Weblog characteristics

- Personal guide

- Impulsive publication

- Frequent, irregular updates

- Hobby, not paid

- Hyperlinking

- Parasitic on journalism

- Open and vulnerable

Mastering New Media - June 30th, 2005

slide7

Relationship to journalism:

- Pyramid model: a new layer at the bottom

- Personal ad-on to all existing media

- Has it’s own hierarchy

- Journalism is superior, because professional

Mastering New Media - June 30th, 2005

slide8

Power of weblogs versus traditional journalism:

- Fast

- Fresh of tone and selection

- Far more interactive

- More specialist knowledge

- Near the readers

- Cheap to produce and distribute

Mastering New Media - June 30th, 2005

slide9

Weakness versus traditional journalism:

- No journalistic principles (checks)

- Opportunistic, unreliable

- Depends much on work of others

- Lack of focus

- Lack of publishing models

Mastering New Media - June 30th, 2005

slide10

Strain:

Blogs coming up on moment

of crisis in journalism

By chance?

Or are weblogs just another hype?

Mastering New Media - June 30th, 2005

slide11

Threat for publishers and tv-channels:

- Eroding markets

- Disintermediation

- Losing ground tot Adsense

- Wrong solutions (million digital tv plans)

Mastering New Media - June 30th, 2005

slide12

Answer of journalists:

- Become (far) better journalists

(context, checking, research)

- Faster multimedia development

- Other personal business models

- Use blogs as important source

Mastering New Media - June 30th, 2005

slide13

Natural development:

- Journalists starting weblogs (why?)

- Top blogging to adopt journalism

- Much more r&d on formats and contens

- Far more trail and error

- Cooperarion with business (their bosses)

Mastering New Media - June 30th, 2005

slide14

Negative scenario:

- Staying apart, fear of weblogs

- Weblogs stay on a low level

- Journalism to fade away for a great part

- Publishers flee to database publishing

- TV-channels flee even more to entertainment

Mastering New Media - June 30th, 2005

slide15

Positive scenario

- Assimilation fo blogosphere and journalism

- Making each other stronger

- Powerful business models

- Together in multimedia developement (mobile, podcasting etc.)

Mastering New Media - June 30th, 2005

slide16

Conclusion:

- Media scene is much more pleasant and lively wtih blogging and the blogosphere

- Weblogs en journalism need each other,

in the first place as challenge

- Media business has to be offensive

- Weblogs are a hype, journalism not

Mastering New Media - June 30th, 2005