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LinkedIn - PowerPoint PPT Presentation

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LinkedIn Paul Tansey Evolution & Revolution The Web Continues To Evolve At A Frightening Pace The Only Constant Is Change Massive New Opportunities New Tools To Learn About Social Networks Blogging Micro-Blogging Video & Photo Sharing Social Bookmarking

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Paul Tansey

evolution revolution

Evolution & Revolution

The Web Continues To Evolve At A Frightening Pace

The Only Constant Is Change

Massive New Opportunities

new tools to learn about

New Tools To Learn About

Social Networks



Video & Photo Sharing

Social Bookmarking

Forums, Wikis, Podcasting, RSS…

founded in 2002 launched may 2003 valued by its investors at 1 billion in june 2008
Founded in 2002 / Launched May 2003

Valued by its investors at $1 Billion in June 2008

linkedin users

LinkedIn Users

Average age 43

Average household income $107,000 (£65,600)

41% are business decision makers or influencers

63+ million members worldwide (in 200 countries)

Growing by 2 million members a month

3.7 Million UK users

what i m actually talking about

What I’m Actually Talking About

Building Your Business With LinkedIn

Business Networking

How We Can Help Each Other Better and Spend Less Doing It

4 ways to grow a business

4 Ways To Grow A Business

Word of Mouth



Cold Calling

what can linked help with

What Can Linked Help With?

Help You To Grow Your Reputation

Get Help - Get Answers To Almost Any Question

Recruit Better People

Stay In Touch With People Who Are Important To You

Stay At Front Of Mind Of Your Contacts

Find & Research People & Companies

Advertise To Very Defined Business Audiences

what can linked help with12

What Can Linked Help With?

Get Introduced To New Potential Customers

Find Business Partners & Suppliers

Enable You To Introduce People To Each Other

(Great For Job Seekers Too)

Organise events

Find and even attend events

Market Research

Prepare for networking events

the basics

The Basics

Start A Business Network of Hundreds of Thousands Today

It’s Free*

You CAN Do It

Teach Other Good People How to Do It Too

Guess the network size
  • Include specialist groups




1 decide why you are doing this
1. Decide why you are doing this!
  • Clear objectives – begin with the end in mind
  • Build a big network
  • Build a quality network
2 setup an account
2. Setup an Account
  • Log in / create an account
4 connect to contacts
4. Connect to contacts
  • Searching & browsing
  • Add via e-mail addresses / address book
  • Former colleagues & classmates
  • People you may know feature
5 the homepage
5.The homepage
  • Your information centre
  • Your inbox
  • Update your status
  • Keep your finger on the pulse of your network
6 explore join groups
6. Explore & Join Groups
  • Join groups of people with the same business interests
  • Join discussions, “meet” experts and build relationships
  • Demonstrate expertise
7 questions answers
7. Questions & Answers
  • Find help
  • Provide help
  • Make new contacts
  • Demonstrate expertise in your niche
  • Dave “the wireman” Maxton
8 add a company record
8. Add a company record
  • Companies have records too
  • Individual people profiles linked to companies
  • Upload logo and create description and specialties
  • It will show up in the search engine results!
  • Links to your web site
  • Is shown to non members
9 make request recommendations
9. Make & Request Recommendations
  • How do you feel when people recommend you?
  • How do you feel about the person that recommended you?
  • Why you should recommend others
  • Users with recommendations are 3 times more likely to get enquiries through searches
10 attend organise events
10. Attend & Organise Events
  • Create an event
  • Share it with up to 50 of your contacts
  • If they attend or flag it as interesting they pass it on
  • Online and offline events
11 applications
11. Applications
  • Reading lists
  • Events
  • Polls
  • Blog link
  • Slideshow
  • File sharing & collaboration
  • Travel tools
  • Company buzz
12 promote your profile
12. Promote your profile
  • On your email footer
  • On your Web site
  • On your blog
  • On your business cards / brochures
  • Via Twitter
13 ongoing updates
13. Ongoing updates
  • To your status
  • Adding connections
  • Save your searches
  • Request introductions
  • Ask & answer questions
  • Join group discussions & contribute
13 ongoing updates30
13. Ongoing updates
  • Upload presentations to share
  • Make recommendations
  • Organise & publicise events
  • Update your reading list
  • Add polls
  • Read blog updates and update your blog
14 advertising on online networking sites
14. Advertising on online networking sites
  • Targeting
  • CPC Vs CPM
  • Search advertising Vs social network advertising
if you cold call

If You Cold Call

Search For The Company – Find Contact Details

Research Your New Potential Contact

Look For Common Ground

Open Your Conversation With, “Hello Sue – We Are LinkedIn Connections…”

How Much Better Would Your Chances Be?

Preparing for meetings

if you sell a product

If You Sell A Product

Search For Your Target Market

Find Potential Users of Your Product/ Buyers and Decision Makers

Find Your Customers’ Customers

Find Influential Consultants

Get Introduced or Point to Your Recommendations

Join Groups, Listen, Advise & Build Relationship

if you are looking for an employee

If You Are Looking For An Employee

Search The Single Largest Network of Recruiters Available

Do Reference Checks – Contact Former Colleagues

Check CVs Against LinkedIn

See Who They Know

Check Out They Present Themselves Online

if you are looking for information

If You Are Looking For Information

Check Out LinkedIn Answers

Ask Questions And Forward The Question By Email To Relevant Contacts

Rate The Answers You Receive

Search For Experts

Experts Will Contact You To Sell Their Services

if you need business partners

If You Need Business Partners

Find Local And International Suppliers And Resellers/Partners

Find Joint Venture Opportunities

Check Their Experience and Background – You May Get More Than You Would Have Asked For In Person

Find Contacts to Verify Their Claims of Capability

if you need to create a reputation

If You Need To Create A Reputation

Watch the Questions and Monitor Your Subject(s)

Provide Answers – People Will Check Out Your Profile

Great Answers Turn You Into a Visible Expert

You May Create Customers Around the Globe

if you need to advertise

If You Need To Advertise

Define Your Target Market in Terms of Geography, Company Size, Seniority, Sex, Age and Industry

Choose a Payment Model

Choose Your Budget Level

Create Compelling Ads – Each Targeted at Variations of the Above

See new microsite

if you organise events

If You Organise Events

Create your event

Share Your Event With Your Contacts (Ask Them To Respond “Attending” Or “Interested” And Forward/Recommend To Contacts)

Mark Yourself As Attending/Presenting

Publicise Your Events (Depends On Account Level)

if you want to grow contacts

If You Want To Grow Contacts

Join LinkedIn Groups/ Read Questions/ Answers & Get Involved!

Outright Selling Is Obvious And Worthless

Add Relevant Content And News – People Notice

Start Discussions And Debate – Ask The Burning Questions

Follow The Conversations And Get Updates Automatically

Start A Group On A Niche Topic

Get Introduced Using LinkedIn Introductions

Get a Premium Account And Join The OpenLink Network

using your linkedin account

Using Your LinkedIn Account

Put Time Aside At Least Once A Week

Go Through All Those Business Cards You’ve Collected!

New! Link to Outlook – see YouTube




  • There Are Four Ways to Grow a Business (Advertising, PR, Word of Mouth And Cold Calling). LinkedIn Can Help With All of These.
  • LinkedIn Fulfils A Need in All of Us and Is Actually Fun
  • It’s Not a Silver Bullet However…