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EERE Web Coordinators

EERE Web Coordinators. Hosted by Drew Bittner. Jan. 19, 2012 Phone: + 1 (914) 339-0030 Access Code: 294-674-612. Monthly Meeting. Agenda. Around the Room (15 min.) – Drew EERE Information Center (10 min.) – Drew & Scott Biomass Barrel Widget (10 min.) – Aaron & Liz

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EERE Web Coordinators

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  1. EERE Web Coordinators Hosted by Drew Bittner Jan. 19, 2012 Phone: +1 (914) 339-0030 Access Code: 294-674-612 Monthly Meeting

  2. Agenda • Around the Room (15 min.) – Drew • EERE Information Center (10 min.) – Drew & Scott • Biomass Barrel Widget (10 min.) – Aaron & Liz • Find What You Needed Widget (5 min.) – Chris & Alex • Transition Team Update (10 min.) – Drew • 2012 and the EERE Web Enterprise (15 min.) – Drew • Standards Tip (5 min.) – Elizabeth

  3. EERE Information Center

  4. “Replacing the Whole Barrel” Flash-based widget using the Flite platform Developed by BCS, Incorporated for the U.S. Department of Energy’s Biomass Program Released on December 20, 2011 Over 62,000 views (currently the 6th most viewed of DOE widgets using the Flite platform)

  5. Annual public conference hosted by the Department of Energy’s Biomass Program Over 600 attendees in 2011 Bio-based flash drives with an interactive overview of the Program provided to all participants

  6. Find What You Needed Widget

  7. Transition Team Update We are here: approx. 75% Phase 1 Phase 2 Phase 3 Discovery & user research Information architecture, final site design and content plan Production and launch Targeting mid March for completion

  8. Identify EERE key audiences and their goals: we’ve achieved this aim Transition Team Update Help users be successful on the Energy.gov / EERE site: this is our next aim

  9. EERE WEB AUDIENCE RESEARCH

  10. 190 Data sources Data driven Collaborative Search logs Online survey Information center Web analytics Quantcast Program site and user goals Program specific user research Search logs

  11. Audience Segments • Six key audience segments were developed by triangulating the following data: • Role • Program priority • Motivation • Topic • Then we mapped them to the technology life cycle and EERE and DOE goals

  12. Audience Segments Innovators “I do cutting edge research to make an impact in the field of energy technologies” • Have deep expertise in a specific field or energy technology] • Seeks highly technical information • Has a close relationship with EERE • Low tolerance for poor navigation Scientists Inventors Researchers

  13. Audience Segments Investors “I want to invest in the next best thing.” • Want to understand the viability of technologies to evaluate investment opportunities. • Interested in a wide range of topics, especially buildings, solar, wind and homes. Investors Entrepreneurs

  14. Audience Segments Advisors “I want to be an energy expert to improve my clients’ energy use and recommend viable technologies” • Hired by organizations to evaluate and improve energy use. • Need to stay current on the latest energy trends and news to stay competitive. Energy Auditors Energy Analysts Engineers Consultants

  15. Enterprise Implementers Audience Segments “I want to save energy and therefore money, at my organization” Make decisions on energy usage, energy efficiency and renewable technologies for communities, organizations, commercial businesses or government agencies. Energy managers Government employees Business owners

  16. Audience Segments Ambassadors “I want to inspire and educate others about energy efficiency and renewable energy.” • Want to educate and engage others in learning about energy efficiency and renewable energy, inspire interests in energy careers. • Interested in a broad range of energy topics. Educators Non-Profits

  17. Audience Segments Interested Public “I want to save money and learn about green energy” • Want to learn how to reduce energy bills, use green energy, and make a positive impact on people and the planet. • Have basic questions and a lower level of knowledge. • Interested in a broad range of energy topics. Citizens Students Homeowners

  18. Next Steps Phase 2- Concept -> Design • Usability study - Evaluate current Energy.gov | EERE user experience. • Participation from 6 audience segments • Moderated and unmoderated usability study • We need your help finding participants to ensure participation across all programs and audience groups • Roadmap – Detail next steps for phase 2 • Use research and usability findings to generate a roadmap that will inform our design (Phase 2) and lead into the build/launch phase (Phase 3)

  19. 2012 and the EERE Web Enterprise This is a Time of Change • Transition into DOE platform • White House-mandated reduction in number of URLs These are not incompatible activities. However… We need to take a hard look at creating new sites

  20. 2012 and the EERE Web Enterprise As it is, new site requests are brought to the Project Review Team (PRT). We have not played a gatekeeper role in managing these requests; we do not reject requests. That said, we have a responsibility to reduce our total number of domains. So we can either have the PRT play gatekeeper (which we do not want to do) or we can have you, the coordinators, act to filter which requests are necessary new sites and which might be added on to existing sites. Here are a few ideas…

  21. 2012 and the EERE Web Enterprise • If you have not attended a Project Review Team meeting, we invite you to do so. Understanding the process is crucial; participating in a meeting is a good way to see how the PRT really operates. • If you have requests from your Program Manager or program colleagues for a new site, we need you to demonstrate why a new site is needed (rather than adding on to or changing an existing site) before we can bring it to the PRT. We are required to reduce our total URLs by 40%--and we absolutely cannot do that if we are being asked to support the creation of new sites. • If you need support from the C&O web team regarding this responsibility, we’ll be glad to provide it.

  22. 2012 and the EERE Web Enterprise • Suggestion: at each meeting, we would be glad to welcome staff from the programs so that they can see how the web team functions. This could be a good opportunity to demystify what we do and why our policies are what they are. This could be a rotating invite to individual offices or a periodic open-house, whichever works best. (It’s just an idea.) • It is possible we will send invitations to conference calls or webinars apart from our monthly meetings, so that we can inform you of developments in a timely way.

  23. Communication Standards Tip Website Template EERE maintains its unified online identity by requiring most of its websites to be designed in the EERE Web template. All websites in the eere.energy.gov domain should be in this standard template. Partnership sites with unique URLs may sometimes have their own look and feel. http://www.eere.energy.gov/communicationstandards/template.html

  24. Wrap Up • Next meeting: February 16

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