EERE Web Coordinators

1. EERE Web Coordinators Hosted by the C&O Web/Digital Team October 25, 2012 Phone:1 (909) 259-0022 Access Code: 622-572-855 Monthly Meeting

2. Agenda • Around the Room – Drew Bittner • Energy.gov Topic Pages – Drew Bittner • Vehicles News Page – Shannon Shea • IPv6 Update – Alex Clayborne • Transition Update – Amy Konigsburg • OMB Survey Process – Wendy Littman • Communications Standards Tip – Elizabeth Spencer

3. Updates to the Energy.gov Topic Pages • Request for EERE key content links on the Energy.gov topic pages • Corporate and program contacts provided over 100 link recommendations • Final recommendations for topic page updates have been sent to Energy.gov.

4. VTP News Page Shannon Brescher Shea VTP Website Manager Shannon.shea@ee.doe.gov

5. Why? • Reorganized first on Clean Cities site • Increase usability • Connection to: • Dynamic content on Energy Blog • Press releases / progress alerts • Multi-media • Content for an under-served audience

6. The Elements

7. Information for Media • Press releases • Photos • Video • Public Affairs contact

8. Blog Feed

9. Possible Future Changes • Split up “Information for Media” section • Navigation labels by content rather than delivery type • Make news provided by EERE more helpful

10. Questions? ? Shannon Brescher Shea Vehicle Technologies Program 202-586-8161 Shannon.shea@ee.doe.gov

11. IPv6 Update • There are 4.3 billion IP (internet protocol) addresses on the Internet (and counting) • There are actually more devices needing addresses, than there are addresses to give • We need some elbow room

12. IPv6 Update • With the launch of IPv6, which assigns addresses in a new way, that number can grow — to 340 trillion, trillion. • DOE needed to make publicly accessible domains IPv6 compatible by Oct. 1st. • IPv6 came to our DOE servers quietly and no one noticed… Almost.

13. EERE Transition to Energy.govAdvisory Board Update • Web Advisory Board - Vision • Empower EERE stakeholders with information • Remember, the website is a powerful tool. • Connect across EERE programs • Share resources, research discoveries, stakeholder networks.

14. EERE Transition to Energy.govAdvisory Board Update Web Advisory Board - Purpose • Provide EERE programs and offices with the knowledge and tools to create, publish, and manage Web content related to their topical area. • Promote EERE corporate messaging and business goals Represent their program/office’s interests and concerns • Work collaboratively with Public Affairs and EERE stakeholders to ensure that the Web presence we put in place meets or exceeds our goals and expectations.

15. EERE Transition to Energy.govAdvisory Board Update Phase II Goals • Complete inventory of existing web pages and defining the topics that cross cut across EERE programs • Combine program perspective and expertise (including but not limited to subject matter expertise) with a decision making process that aligns EERE's web enterprise with energy.gov • Discuss and report web performance and content tagging findings on cooperative efforts with energy.gov (i.e., areas of cooperation as agreed between EERE and PA) • Communicate project updates to EERE program/office leadership.

16. EERE Transition to Energy.govAdvisory Board Update DISCOVERY Stakeholder communications Review Web strategies UCD plan and schedule Program outreach USER RESEARCH Surveys Web and search analytics Information center reports Search log analysis Social media analysis USABILITY STUDY PERSONAS CONTENT STRATEGY Content inventory & improvements Content tagging INFORMATION ARCHITECTURE Build information architecture Test information architecture Revise information architecture USER-EXPERIENCE CONCEPT (vision) DESIGN Navigation model Layout Interactions Visual design EVALUATE Navigation model Layout Interactions Visual design SYSTEM Content/data creation and revisions CMS implementation Migrate content STANDARDS Usability Content Communication Publishing TESTING Functional testing Usability testing User acceptance LAUNCH MEASURE Ongoing customer feedback / user research Measure success Phase 2 starts here Phase 3 starts here completed

17. New OMB Rules Background: In June, OMB announced increased scrutiny of the public surveys to “eliminate unjustified regulatory requirements, including unjustified reporting and paperwork burdens, [as it] is a high priority of this Administration.”

18. New OMB Rules What this means for EERE: • Eliminate redundant or unnecessary surveys • Monitor number/type of surveys your program puts out • Increased scrutiny of need for surveys from WGT • Move to one EERE-wide survey each year to collect website satisfaction and user research data • Ask only critical questions that will provide actionable feedback • Keep surveys as short as possible • Keep open ended questions to a minimum (but use them strategically!) • Reduce frequency of collections • Scrutinize repeat surveys for frequency of deployment; reduce where possible • Maximize re-use of data that’s already been collected • Make survey results that are relevant to others available to them • In the future: post data sets on the usability collaboration portal

19. New OMB Rules Webinar feedback survey approved Geothermal approved to administer a feedback survey after webinars: • 3-5 questions (chosen from an approved bank of 9) • Only 1 open ended • Approved to run 10 per year

20. New OMB Rules More Information wendy.littman@ee.doe.gov 301-525-7521

21. Communication Standards Tip We just posted a new page about Conferences! eere.energy.gov/communicationstandards/conference_websites.html First off, we’d love to hear your feedback. What needs to be added to this page? What is missing? What would you like to know?

22. Communication Standards Tip Secondly, I wanted to point out a few things: • The page currently only talks about posting “normal” conference sites—sites that are integrated into your existing EERE website, in the EERE template, as part of your site’s (or subsite’s) navigation. • It also talks about off-site registration pages. This is currently the rule, but it’s changing soon! Soon all sites will have to have DOE-hosted registration pages. More information will be posted when it’s available.

23. Communication Standards Tip But please send your suggestions about the content to: Elizabeth Spencer (elizabeth.spencer@nrel.gov) We’d love to make the content better and more useful for you!

24. Wrap Up • Next meeting: November 15