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Welcome to Digital Croatia!

14-15 October 2010, Sarajevo. Welcome to Digital Croatia!. October 5 th 2010. Croatia is 14 th country in Europe with digital TV broadcasting. Strategy of transfer from analogue to digital TV broadcasting July 31 st 2008. Model of regional switch-over. Strategy Action Plan.

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Welcome to Digital Croatia!

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  1. 14-15 October 2010, Sarajevo Welcome to Digital Croatia!

  2. October 5th 2010 • Croatia is 14th country in Europe with digital TV • broadcasting

  3. Strategy of transfer from analogue to digital TV broadcastingJuly 31st 2008 • Model of regional switch-over • Strategy Action Plan • Strong promotional campaign • Financial support of Croatian Government

  4. Step Nr. 1: Changing Rules and Acts on Electronic Communication • Step Nr. 2: 9 regions

  5. Promotional Campaign • TV spot • Web pages • Government • e-Croatia

  6. Voucher of €10 to each subscriber • €12 million

  7. What did Croatian viewers get? • instead of 4 channels → 14 channels MUXA - 4 HRT channels MUXB - 4 commercial channels (2 RTL, 2 NOVA TV) MUXC - HDTV • MUX D - 5 local and regional channels

  8. Open Questions??? • Digitalisation = new philosophy • Financial crisis • Restructuring, reorganisation = time, money

  9. New Channels = New Investments • still not known how it will be finance • commercial broadcasters attacking HRT financial revenues • new Act on HRT, end 2010

  10. Digital production – investment till end of 2012 • Digitalisation of Archives

  11. Equal right to information • Equal right to services Equal quality of programmes for all inhabitants inEurope Welcome to Digital Europe!

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