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Welcome to Digital Croatia!

On October 14-15, 2010, Sarajevo hosted "Welcome to Digital Croatia!" marking Croatia as the 14th European nation to embrace digital TV. This transition included a comprehensive broadcasting strategy shifting from analogue to digital. The Croatian government's supportive measures featured a promotional campaign, €10 vouchers for subscribers, and the introduction of 14 channels including HDTV options. This digital transformation promises enhanced access to information and services for all citizens, driving innovations and new investments in the broadcasting sector.

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Welcome to Digital Croatia!

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  1. 14-15 October 2010, Sarajevo Welcome to Digital Croatia!

  2. October 5th 2010 • Croatia is 14th country in Europe with digital TV • broadcasting

  3. Strategy of transfer from analogue to digital TV broadcastingJuly 31st 2008 • Model of regional switch-over • Strategy Action Plan • Strong promotional campaign • Financial support of Croatian Government

  4. Step Nr. 1: Changing Rules and Acts on Electronic Communication • Step Nr. 2: 9 regions

  5. Promotional Campaign • TV spot • Web pages • Government • e-Croatia

  6. Voucher of €10 to each subscriber • €12 million

  7. What did Croatian viewers get? • instead of 4 channels → 14 channels MUXA - 4 HRT channels MUXB - 4 commercial channels (2 RTL, 2 NOVA TV) MUXC - HDTV • MUX D - 5 local and regional channels

  8. Open Questions??? • Digitalisation = new philosophy • Financial crisis • Restructuring, reorganisation = time, money

  9. New Channels = New Investments • still not known how it will be finance • commercial broadcasters attacking HRT financial revenues • new Act on HRT, end 2010

  10. Digital production – investment till end of 2012 • Digitalisation of Archives

  11. Equal right to information • Equal right to services Equal quality of programmes for all inhabitants inEurope Welcome to Digital Europe!

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