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Motivating people in the 21 st Century

Motivating People in the 21 st Century An unofficial summary of the IGD Leading Edge Convention in London on 07 09 06. Motivating people in the 21 st Century. The motivation environment Health International competition The world on our doorstep Caring for others

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Motivating people in the 21 st Century

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  1. Motivating Peoplein the 21st CenturyAn unofficial summary of the IGD Leading Edge Convention in London on 07 09 06

  2. Motivating people in the 21st Century • The motivation environment • Health • International competition • The world on our doorstep • Caring for others • Motivating through relationships • Case studies • innocent • YO!

  3. The motivation environment • As UK society ages and our economy is likely to experience continued low growth, we face the prospect of having to significantly improve our productivity. • This increased pressure comes at a time when UK society is also getting unhealthier (40% of UK consumers don’t know that they should be eating 5 portions of fruit & veg a day). Our older population will see large numbers of people “living with disease”. • AND we will be faced with rapid population (and economic?) growth in Asia and Africa ... Source: James Walton & Brigid McKevith, IGD

  4. Enough motivation to be healthy?! Source: Brigid McKevith, IGD from http://info.cancerresearchuk.org/

  5. Need motivation to stay in the game! Actual Forecast Source: James Walton, IGD from UN Dept Econ. & Social Affairs

  6. … especially given growth in India & China Source: Fiona McTavish, IGD from IGD & World Bank data

  7. The world on our doorstep • We have absorbed 427,000 workers from EU accession states since May 2004. • 40% of these people are engaged in producing or serving food. Prêt a Manger employs 71 different nationalities. • Our challenge is not just to safely run businesses and provide great customer business, we must also strive to unlock the potential from these new colleagues: many are highly motivated and highly qualified. Source: James Walton, IGD from UN Dept Econ. & Social Affairs

  8. More motivated about caring for others The ethical food market topped £4 billion for the first time in 2005 Source: Jules Stark, IGD from The Co-operative Bank

  9. Motivating people through relationships Results Actions Opportunities Possibilities, Ideas RELATIONSHIPS Source: Jill Ross & George Hamilton, Unilever

  10. Why & how: from relationships to results sales FUN meeting needs aligning to deliver understanding customers’ needs RELATIONSHIPS

  11. Why & how: from relationships to results “Nothing reinforces a professional relationship more than enjoying success with someone” FUN Source: Jill Ross & George Hamilton, Unilever

  12. Case Study: Lessons from innocent … • Keep the main thing, the main thing • Be responsible “your business is an agent of social change, so make it good” • It’s about people “… becoming a better version of who you are” • Be the role model “leadership is a choice, not a position” (Covey) • Keep it evolving • Watch one, do one, teach one (stolen from Med School!) • Never stop listening • Never forget your manners (please!). Source: Karen Callaghan, innocent

  13. Summary • The future is likely to see us place more value on: • looking after ourselves • Our place in the world • How we can unlock value globally • We are showing signs in the West of having to care more about marginalised groups (the less affluent, older demographics, animals, rural areas …) • All of this provides continued emphasis on relationships as a vital component of personal and business success.

  14. Case Study: Yo! Motivating everyone … “What you stand for in the 21st century will be more important than the product or service you sell” Simon Woodroffe, Founder

  15. This summary is based largely on presentations delivered at the IGD Leading Edge Convention in London on 07 09 06. Speakers were as follows: • Fiona Stratford (Finance & Corporate Services Director) IGD - Host • David Vaughan-Thomas (Consultant) Maynard Leigh Associates – “Building Successful Relationships” • George Hamilton (Customer manager for Asda) & Jill Ross (Customer Development [Sales] Project Manager) Unilever – “Relationships: The Difference between Winning & Losing” • James Walton (Senior Economic Analyst) IGD – “Future Challenges” • Jules Stark (Consumer Insight Analyst) IGD – “Ethical Consumerism: Is Green the New Black?” • Brigid McKevith (Nutrition Manager) IGD – “Health & Nutrition – What Does the Future Hold?” • Fiona McTavish (Senior Business Analyst) IGD – “Emerging Markets – Looking East for New Growth” • Ross Page (Professional Trainer) Oddball Training – ”VISTA – A Vision of the Future” • Karen Callaghan (UK People Leader)innocent – “Developing the innocent Way” • Simon Woodroffe (Founder) Yo! Yohow.co.uk –“How I got my Yo!”

  16. Find out how grasp can help you motivate your colleagues, customers, prospects and end users … robin@grasp.org.uk50 Pannal Ash Grove, Harrogate HG2 0HZ0794 112 9025

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