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Green Consumer Behavior & Green Lifestyle Development

Green Consumer Behavior & Green Lifestyle Development. John Berggren. On my honor, I have read the assigned material in its entirety, and I have not given, received, or witnessed any unauthorized collaboration on this work. Introduction. Real impact on the environment.

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Green Consumer Behavior & Green Lifestyle Development

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  1. Green Consumer Behavior & Green Lifestyle Development John Berggren On my honor, I have read the assigned material in its entirety, and I have not given, received, or witnessed any unauthorized collaboration on this work.

  2. Introduction • Real impact on the environment. • What is the environmentally conscious consumer? • Drive a hybrid vehicle, shop locally, or wears eco-fashions. • Self-identity • Marketed exaggerations and misleading information.

  3. Literature Review • Consumer Behavior Regarding Green Products • Changed our buying process, eco-consciousness, and willingness to pay premiums. • Dirty producers that make green products. • The commercialized green product is only available to the wealthy. • Developing a Green Lifestyle • Prius Effect • Lifecycle of a Product • Manufacturing, selling, utilizing, and disposing. • Eco-fashion

  4. Content Analysis • Consumer Report, Esquire, The Advocate, Rolling Stone, The Torque Report, Time, and Motive Magazine. • Prius Effect • Camry Hybrid • Rolling Stone • Time

  5. Interviews • Two Students and a sales associate from Toyota. • Perceptions, involvement, and opinions. • Expose misconceptions and record if their opinions change. • Part A • Asked about personal green consumerism. • Type of car, types of clothes, etc. • Part B • Prius Ad vs. Honda Ad with econ button.

  6. Findings • Didn’t know Hybrid batteries were not eco-friendly. • Content Analysis • 55.5% were portrayed as being eco-friendly. • 57% didn’t list gas mileage. • Interviews • Prius branding is extremely successful. • Opinions changed for students after part A.

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