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Converged Tourism Technology Platform CTTP:

Converged Tourism Technology Platform CTTP:. Techo Tourism Conference 2008. High Def Video Podcasts - Vodcasts - Videoblog Interactive PDF Virtual World. Results from CTTP:. Video On Demand (VOD). Publish full video on Hospitality Website

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Converged Tourism Technology Platform CTTP:

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  1. Converged Tourism Technology Platform CTTP: Techo Tourism Conference 2008

  2. High Def Video • Podcasts - Vodcasts - Videoblog • Interactive PDF • Virtual World Results from CTTP:

  3. Video On Demand (VOD) • Publish full video on Hospitality Website • Segment out each Community’s portion of video and publish to their Website • Publish all Community’s Podcasts to Hospitality Website • Publish each Community Podcast to their Website • Created a new Podcast ourselves for each Community (View Video) Next StepsHow we plan to use New Media

  4. To watch the Video on website you need a Flash player • Several free video hosting services out there like You Tube offer a free snippet (media player) for viewing, and others that you can purchase like Wowget from Madden. Source code will have to be added to your web page • Note - open source software like Joomla has built in plug-ins • Download the Video for Apple in MP4 format • Download the Video for Microsoft in WMV format Publishing Options

  5. Podcasting The online delivery of video-on-demand (VOD) content via a Subscription to a feed using RSS enclosures. Feeds are a way for websites large and small to distribute their content well beyond just visitors using browsers. Feeds permit subscription to regular updates, delivered automatically via a web portal or mobile device to be read when you’re ready. RSS content can be read using software called a reader. The user subscribes to a feed by clicking an RSS icon and that initiates the process. Syndicate and Feed your Video You may recognize the universal feed icon or these “chicklets”.

  6. Upload your video to online video sites. iTunes You Tube Metacafe Google Video Yahoo Video MSN Video Digg.com Viral Marketing

  7. One of the unique characteristics of using RSS for Podcasting is that the listener has subscribed to a specific show that has a “content theme”. This means that this is a topic of interest to this specific listener. • An additional communication tool for your business. • Increased online visibility to your target market. • Increased internet visibility from the search engines. • Increased internet visibility & traffic from the RSS, Podcasting directories. • Communication medium is more powerful than text. • Increased mind share from your target audience. They can also take your messaging with them on their portable media player such as an iPod or Cell phone • Increased perception of your product, service, brand or value in customers mind. Benefits to Adding Podcasting to Your Marketing Mix

  8. There are several ways to create visibility for a Podcast. • Press release • List your Podcast RSS/XML file at the various Podcast, RSS Directories Once your Podcast is listed at some of these directories you will also want to “ping” the Podcasting pinging sites. These sites are a valuable source for both individuals and search engines to be alerted that you have posted a new Podcast. Search Engines such as Yahoo and Google regularly spider and index these sites to see what new content is online. Visibility

  9. Publicize Create awareness for your feed Pingshot (pinging service) Optimize Ensure your feed displays correctly Smartfeed (makes your feed work in any reader) FeedFlare (lets reader forward a feed) Analyze Track and monitor usage patterns, trends, etc. FeeburnerStats (analytical tracking) Feedburner.com

  10. Feedburner Stats Subscription data - number of subscribers by day, week and last 30 days Reach data – number of individuals viewing your feed in a given day Breakdown of feed readers, email services and browsers accessing your content Sites where your content has been re-syndicated Analyze

  11. You never know where Technology & Tourism will take you. Marty Williams V. P. Tourism Dawson County Chamber of Commerce m.williams@dawson.org Dawson.org Thank You

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