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“New Tourism Products” Presented by DIR. ELIZABETH F. NELLE Department of Tourism PHILIPPINE health TOURISM PROGRAM PHILIPPINE health TOURISM PROGRAM Definition

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slide1

“New Tourism Products”

Presented byDIR. ELIZABETH F. NELLEDepartment of Tourism

slide2

PHILIPPINE

health

TOURISM PROGRAM

slide3

PHILIPPINE

health

TOURISM PROGRAM

Definition

“Tourism associated with travel to health spas or resort destinations where the primary purpose is to improve the traveler’s physical well being through a regimen of physical exercise and therapy, dietary control, and medical services relevant to health maintenance.”

-- WTO--

slide4

PHILIPPINE

health

TOURISM PROGRAM

Rationale

  • The HEALTH AND WELLNESS craze is big business and is growing at a very fast pace. Its impact on travel and tourism is very evident as its likely future growth in demand has been identified by market research, signaling health tourism’s future potential.
  • The increased awareness of the importance of healthy living and the need to take time off to relax and re-charge is a fairly widespread phenomena
slide5

PHILIPPINE

health

TOURISM PROGRAM

Rationale

  • Good potential for Asia to develop Health Tourism since health and wellness using traditional healing methods is very much part of Asian culture
  • The Philippines is bestowed with the required natural resources for the development of Health Tourism
slide6
Goal

To position the Philippines as a premier health holiday destination in Southeast Asia

specific objectives
Specific Objectives
  • To broaden the marketability of the Philippines by promoting spa and medical tourism
  • To contribute to regional development in terms of employment generation and increase in local government revenue
  • To increase investments relative to health holiday activities
  • To promote and develop the country’s thermal springs and other resources for health tourism program
slide8

PHILIPPINE

health

TOURISM PROGRAM

Components

Spa Tourism

Medical Tourism

slide9

PHILIPPINE

health

TOURISM PROGRAM

Spa Tourism

the philippine spa industry
The Philippine Spa Industry

7.9% growth rate per year

71% increase in the number of spa establishments in 1999

Average of 1,296 spa visits per day or 35 spa visits per establishment

the philippine spa industry11
The Philippine Spa Industry

Generates 1,069 jobs or an average of 29 jobs per spa facility

Annual income

4 M – 10%

1 to 1.5 M – 10%

1.5 to 2 M – 10%

.5 M to .8 M – 10%

.8 M to 1 M – 5 %

Less than 500,000 – 5 %

slide12

PHILIPPINE

health

TOURISM PROGRAM

Medical Tourism

comparative health care costs

Surgery

Room Rate

Medical

Check-up

Facelift

CABG

Thailand (Bumrungrad)

$49

$290

$7,500

$2,700

Malaysia (Sunway Medical)

$51

$300

$10,000

$2,600

Singapore(East Shore & Mt.Elizabeth)

$200

$19,000

$5,500

India

$55

$10,000

Philippines

$23

$218

$15,000

$1900

Comparative Health Care Costs
advantages in developing medical tourism
Advantages in Developing Medical Tourism

Competitive medical costs

Availability of state-of-the-art medical equipment

Filipino doctors are trained with western medical orientation

advantages in developing medical tourism16
Advantages in Developing Medical Tourism

The Philippines is recognized as having highly skilled medical professionals

Filipino medical practitioners have a nurturing and caring attitude

Fluency in the English language

investment areas
Investment Areas

Spa Tourism

Day Spa

Resort/Hotel Spa

Destination Spa

Medical Tourism

Tertiary Hospitals

Ambulatory Clinics

incentives
Incentives
  • SPA TOURISM
  • Reduced Import Tariff on Selected Spa Equipment
  • MEDICAL TOURISM
  • Income Tax Holiday
  • Reduced Tariff (1%) on
  • Selected Medical Equipment
competitors
Competitors
  • THAILAND
  • SINGAPORE
  • MALAYSIA
  • INDIA
  • INDONESIA
significant accomplishments
Significant Accomplishments
  • Prepared Health Tourism Investment Kit & turned it over to OTC-IPU
  • Inclusion of Medical Tourism in 2004 Medium Term Investment Priorities Plan
  • Organization of the Spa Association of the Philippines
spa association of the philippines
SPA Association of the Philippines

Organized 15 April 2004

  • President : Cathy Palma, Nurture Spa
  • Vice President : Karen Reina, Mandala Spa
  • Secretary : Farah Villanueva, Club One Health & Fitness at Oakwood Premiere
  • Treasurer : Madelaine Edejer, Peninsula Spa
  • PRO : Jennifer Sanvictores,The Farm

Induction Date : June 16, 2004, 5:00 pm

Coconut Palace (poolside)

spa association of the philippines22
SPA Association of the Philippines

Objectives

To unite the members on common purposes, working in a close bond of cooperation, fellowship and assistance in furthering and protecting the interest of the members and the Philippine Spa Industry in general

To promote and protect the spa industry and its consumers, by upholding the highest standards and ethics of the spa industry and ensuring professionalizm among its members

To encourage, support and develop the Philippine spa industry towards having its own unique branding and image

To establish and maintain affiliation and cooperation with other spa organizations globally.

To develop the industry and enhance its professionalism through education and training, and the sharing of ideas and information among members.

on going activities
On-Going Activities
  • Spa and Hospital Accreditation
  • Investment Promotions for Health Tourism
  • Development of Spa Holiday

Packages

  • Development of Medical Tour Packages
  • Drafting of Philippine Medical Tourism Marketing Plan
  • Preparation of Health Tourism Product Manual
on going activities24
On-Going Activities
  • Launching of Philippine Medical Tourism
  • Full blast on Marketing and Promotional activities, e.g.

- production of brochures

- foreign trade and media invitationals

- Philippine participation in Annual Spa and Medical Travel Expos

- Link up with overseas medical institutions, Philippine Medical Associations, tour wholesalers, etc.

  • Continuous research and development of Pinoy Spa concept
slide25

Area/Location: Boracay Island, Aklan

Packages/Programs Offered:

Princess Treatment, Gentleman’s Packages,

Water Journey, Boracay Bliss, Thalasso,

Shodhanna Karna, Wellness Holiday,

Honeymoon Holiday, etc.

Season: Year Round

Mandala Spa

Mandala is a perfect resort spa destination. It is located in the famous Boracay Island and exudes an ideal rest and self-pampering haven Mandala offers a wide array of spa services, from massages to beauty rejuvinating regimen. It is a perfect complementing haven after a day under the sun and sea. .

Contact Person:

Ms. Karen Reina

Owner

Tel. Nos. (063)(036)288-5858

Fax No. (063)(036)288-3531

www.mandalaspa.com

Package Price: For rates info, visit www.mandalaspa.com

slide26

Area/Location: 119 Brgy. Tipakan, Lipa City

Packages/Programs Offered:

Wellness Programs, Medical vacation Detoxification Retreat, Traditional Asian Scrubs, Modern Scrubs, Massage, etc.

Package Price: For rates info, visit www.thefarm.com.ph.

Season: Year Round

The FARM at San Benito : Hippocrates Health Resort of Asia

Nestled at the foothills of Mt. Malarayat, The Farm is a 49-hectare world class health resort that addresses every aspect of rejuvenation. It is fully integrated medical facility specializing in alternative, preventive healthcare and natural healing.

Contact Person:

Ms. Jennifer Sanvictores

Marketing Director

Mandarin Oriental Hotel

Makati Ave., Makati City

Tel. No. (632)751-3498

Fax No. (632)751-3497

www.thefarm.com.ph

slide27

Nurture Tropical Spa

Nurture Tropical Spa is health haven in Tagaytay. It offers Ifugao inspired accommodation facilities, spa services, health and fitness programs and rejuvenating and wellness packages at very reasonable prices. The place is ideal for weekend hideaways.

Area/Location: Tagaytay City

Packages/Programs Offered:

Face of an Angel, Nurturing Touch, Body Scrubs, Body Wraps, Garden of Eden, Crowning Glory, Special Treatments, Delight, Ultima, Elation, Euphoria, etc.

Contact Person:

Ms. Cathy Palma

Manager

1202 Price Tower

Tordesillas cor. Bautista St.

Salcedo Village, Makati

Tel. Nos. (632)830-0876 to 77

(632)810-2024

www.treasures.com.ph

Package Price: For rates info, visit www.treasures.com.ph

Season: Year Round

slide28

Area/Location: Maya-Maya Club Nasugbu, Batangas

Packages/Programs Offered:

Massage packages, body treatments, facial and hair care, scrubs, etc.

Package Price: For rates info and other inquiries, please write to bato@mayamaya.com

Season: Year Round

Contact Person:

Mr. David Stone Manager The Sanctuary Spa at Maya-Maya Maya-Maya Club Nasugbu, Batangas

The Sanctuary Spa at Maya-Maya

slide29

Area/Location: Plantation Bay, Cebu City

Packages/Programs Offered:

Massage packages, body treatments, facial and hair care, etc.

Season: Year Round

Contact Person:

Ms. Nenette Castillo Manager Plantation Bay Resort and Spa Plantation Bay, Cebu Tel. Nos. (6332)340-5900 Fax: (6332) 3405988 E-Mail: rsvns@plantationbay.comwww.plantationbay.com

Plantation Bay Resort and Spa

Package Price: For rates info and other inquiries, visit: www.plantationbay.com

Plantation Bay is known for its stunning waterscapes, magnificent laggons and gardens, , excellent service and a totally different spa experience

slide30

Area/Location: Lower Ground Level, Waterfront Airport Hotel & Casino Mactan, Lapulapu City, Cebu

Packages/Programs Offered:

Massage packages, facial aesthetic, body aesthetic, etc.

Package Price: For rates info, visit www.cebu-inter.com

Season: Year Round

Contact Person:

The Manager Cebu Paradise Health & Beauty Spa Lower Ground Level Waterfront Airport Hotel & Casino Mactan, Lapulapu City, Cebu Tel. Nos. (6332) 340-8955 03 340 8943 Fax : (6332) 340-6450 Email: cebuparadise@yahoo.com

Cebu Paradise Health & Beauty Spa

Cebu Paradise Health & Beauty Spa is a perfect hideaway in the bustling city of Cebu. The spa offers the best body pampering and relaxation with the first class amentities of Wtaerfront Hotel and Casinos, one of the best in Cebu.

slide31

Area/Location: G/F Peninsula Manila Hotel

Packages/Programs Offered:

Massage Treatments, Aromatherapy, Facial Massages, etc.

Package Price: For rates info, visit www.peninsula.com

Season: Year Round

The Peninsula Spa

The Peninsula Spa is one of the features of Peninsula Manila Hotel. It is located in Makati City making it near to shopping, food and leisure establishments.

Contact Person:

Ms. Madelaine Adejer

OIC- Manager

G/F Peninsula Manila Hotel

Makati Ave. cor. Ayala, Makati City

Tel. Nos.(632)810-3456

Fax No. (632)815-34-02

www.peninsula.com

slide32

Area/Location: 5F Networld Hotel, Roxas Boulevard, Pasay City

Packages/Programs Offered :

Authentic Japanese Health Spa Packages

Package Price: For rates info, visit www.networldhotel.com

SM Kenko

Season: Year Round

Contact Person:

Mr. Andy Benwick

Manager

5F Networld Hotel

Roxas Blvd., Pasay City

Tel. No. (632)536-5830

Fx No. 536-58-35

www.networldhotel.com

SM Kenko specializes on modern spa facilities like sauna baths and massages. It is housed at Jipang Building, accessible to a hotel, restaurant and other commercial establishment in the area.

slide33

Area/Location: 1614 M. Adriatico St., Malate, Manila

Packages/Programs Offered:

Massage packages, body scrubs, facial care, body treatments, aromatherapy, haircare, etc.

Package Price: For rates info, call the Ritz Spa

Season: Year Round

Contact Person:

Ms. Claire Lui

Manager

1614 M. Adriatico St.

Malate, Manila

Tel. No. (632)523-3333, 450-8791

Fax No. (632) 525-8441

The Ritz Spa

Offering a wide selection of spa menus, The Ritz is popular among spa buffs in the country. It is located in Manila, making it accessible to other attractions in the area.

slide34

Area/Location: Oakwood Premier, 6F Glorietta 4, Ayala Center, Makati City

Packages/Programs Offered:

Massage packages, body treatments, facial and hair care, aromatherapy, scrubs, etc.

Package Price: For rates info, visit www.hcluboakwood.com.ph

Season: Year Round

Club One Health and Fitness Center

Contact Person:

Mr. Jeff Ofiana

Oakwood Premier

6F Glorietta 4, Ayala Center,M akati

Tel. No. (632)755-8112

Fax (632)728-0000

Email: hclub@oakwood.com.ph

Club One is located in Oakwood Premiere Hotel situated right at the heart of Makati City. It has complete spa facility with the ambience of a first class hotel.

slide35

Area/Location: Civic Drive, Filinvest Alabang, Muntinlupa

Packages/Programs Offered: Executive check-up, Cardiac Package, etc.

Package Price: For rates info, visit : www.asianhospital.com

Season: Year Round

Contact Person:

Dr. Rodrigo Floro Medical Director Asian Hospital and Medical Center Civic Drive, Filinvest Alabang, Muntinlupa Tel. Nos. (632) 771-9000 Fax: (632) 876-5860

Asian Hospital Medical Package

Asian Hospital is a one-stop shop facility that offers medical packagae complete with up to date medical treatments coupled with a leisure component that brings tourists to the country’s major tourist attractions..

slide36

Area/Location: 279 E. Rodriguez Boulevard , Quezon City

Packages/Programs: Executive Check-up, Cardiac Package, Geriatric Package, etc. For details please visit info@stluke.com.ph

Package Price: For rates info, visit info@stluke.com.ph

Season: Year Round

Contact Person:

Mr. Ramon Fortes Marketing Manager St. Luke’s Hospital and Medical Center Tel. Nos. (632) 725-2334, 725-2328 Website: www.stluke.com.ph

St. Luke’s Medical Center Medical Package

A medical facility that offers hotel-type amenities, St. Luke’s Medical Center offers modern medical treatments coomplemented by the leisure of traveling to major tourist attractions of the country.

slide37

PHILIPPINE

health

TOURISM PROGRAM

Wellspring of Wellness.....PHILIPPINES

slide38

PHILIPPINES ESL

(ENGLISH AS SECOND LANGUAGE)

TOUR PROGRAM

philippines esl tour program
PHILIPPINES ESL TOUR PROGRAM
  • RATIONALE
  • English is a universal language
  • Studying English as a second language – a regular program in non-English speaking countries like Japan,China, Korea, Latin America, etc.
philippines esl tour program40
PHILIPPINES ESL TOUR PROGRAM

OBJECTIVES

  • To make the Philippines a destination in Asia for learning English as a second language (ESL)
  • To develop tours combining English language courses with holiday / vacation activities
  • To enrich visitor’s experience by providing opportunities for cultural immersion, thereby, enhancing appreciation & understanding of Philippine culture
  • To increase visitor arrivals by tapping the ESL market especially from Japan, Korea, China & Taiwan, thereby contributing to the country’s tourist receipts
  • To provide a venue for learning institutions to participate and foster a highly competitive English language program for the target markets
philippines esl tour program41
PHILIPPINES ESL TOUR PROGRAM

WHY STUDY IN THE PHILIPPINES?

  • English is widely spoken
  • Proximity to target markets (by air)

from Japan : 4 – 5 hours

Korea : 3 hours

China : 2 – 3 hours

  • Affordable costs
  • Rich in natural and cultural assets
philippines esl tour program43
PHILIPPINES ESL TOUR PROGRAM

TARGET MARKET POTENTIAL

Korea : High school & college students

Professionals

China : High school & college students

Professionals

Japan : MEXT (Ministry of Education, Culture, Sports, Sciences and Technology) 5-year strategic plan (2003-2008) re “Cultivating Japanese with English Abilities”

- 10,000 high school students / year

- University students & teachers

Professionals

philippines esl tour program44

LEARN ENGLISH CAMPS

HOMESTAY

SAIL-AWAY / ENGLISH CRUISE TRIPS

ENGLISH ON-THE-ROAD

PHILIPPINES ESL TOUR PROGRAM

COMPONENTS

A. TOUR DESIGN / PROGRAM

philippines esl tour program45
PHILIPPINES ESL TOUR PROGRAM

COMPONENTS

  • DURATION
  • 1 week - 6 months (maximum)

C. ENGLISH COURSE

Content : Basic English Communication Skills

Advanced English Course

Business English

Other English Programs

philippines esl tour program46
PHILIPPINES ESL TOUR PROGRAM

COMPONENTS

D. TOUR PRICE INCLUSIONS

  • Inland Transportation
  • Accommodation
  • Meals
  • English course (including materials, facilitator / instructor, lectures, etc.)
  • At least one (1) excursion or tour activity
  • Cultural activity
slide47

Area/Location: Clark Special Economic Zone, Clarkfield, Pampanga

Package Duration: 5 days

Package Price: $455 per pax

Inclusions:Accommodation (twin sharing), transportation, meals, entrance fees and toll fees, tour guide and English lesson (for 5 days).

Season: Year Round

PHILIPPINE ESL TOUR PROGRAM

Clark Polytechnic Module

Clark Polytechnic offers an exciting way of learning English as a second language wherein leisure travel becomes part of the learning experience. The program includes basic English learning module and visit to famous tourist spots within the area.

Contact Person:

Ms. Rita D. Vinculado Tourism & Cultural Affairs Office Clark Development Corporation Clarkfield, Pampanga Tel. Nos. (6345)599-2854,599-6235

slide48

Promoting the Philippines as a Culinary Destination…

KULINARYA

FILIPINA

Galing ng Pilipino...sa Pagluluto!

slide49

OBJECTIVE

To promote Philippine cuisine internationally as a way of enticing tourists to visit the country. It also hopes to standardize the preparation and styling of classic Filipino dishes.

slide50

RATIONALE

Cuisine has always been an effective means to promote a country and showcase its culture and heritage (e.g. Thailand, Spain, Mexico, Japan, Indonesia, etc.)

The Philippines has a rich culinary tradition.

slide51

KULINARYA

FILIPINA

COMPONENTS

INTERNATIONAL and DOMESTIC

slide52

INTERNATIONAL COMPONENTS

  • Philippine Food Standardization
  • Investments for Philippine
  • Restaurants Abroad
  • Food Trip for International Editors
  • International Food Expo
  • Special Promotional Events
slide53

I. Philippine Food Standardization

Description: Identification of signature Filipino dishes and standardization of presentation and styling

  • VCD/ VHS and Manual featuring demonstrations and visuals on the preparation, styling and plating of selected Filipino Dishes as developed by the country’s leading chefs
  • Includes 40 well-loved Filipino recipes and annotations on how recipes relate to Philippine history and culture
  • To be distributed to Hotels, Restaurants and Cooking Schools

Lead Agency: Asia Society, TESDA, DTI, HRAP Cooperating Agencies: Cooking Schools, DOT

  • Possible Output:
  • Philippine Food Recipe and Style Guide
  • Training Module
  • Short Philippine cuisine courses for various audiences (e.g. tourists, restaurateurs)
slide54

II. Investments for Philippine

Restaurants Abroad

Description: In line with DTI’s Kusina Project, encourage the setting-up of restaurants abroad specializing in Philippine cuisine

Lead Agency: DTI, CITEM

Cooperating Agencies: BOI

  • Possible Output/s:
  • Guidelines and Incentives
  • Guidelines for exportation of Philippine ingredients
  • Promotional Activities
slide55

III. Food Trip for International Editors

Description: An editorial food trip (location shootings) for international and local editors and writers of international and national travel, lifestyle and food publications such as Gourmet, Food, Town and Country, Conde Nast, Mabuhay, Hola and other In-flight magazines

Lead Agency : DOT,Asia Society, CITEM

Cooperating Agencies: LGU & Local Tourism Councils, Private Sector

  • Possible Output/s:
  • Different stories in international and local magazines featuring Filipino chefs/ Philippine cuisine at the same time promoting our major tourist destinations
  • The best Filipino chefs will prepare different menus of dishes from the manual in a backdrop of famous Philippine destinations
  • The possibility of featuring well-known Filipinos based abroad entertaining guests with Filipino food set against a Filipino-inspired setting may also be explored (e.g. Lea Salonga, Isabel Preysler)
slide56

IV. International Food Expo

Description: In line with CITEM’s mandate, various food expositions will be conducted in the country and will be participated abroad on a regular basis to showcase various Filipino ingredients.

Lead Agency: CITEM

  • Possible Output:
  • International Food Exposition in the country (IFEX)
  • Participation in International Food Expositions abroad
  • Promotional Activities
slide57

V. Special Promotional Events

Description: Conduct of various activities/events to promote Philippine cuisine within the Philippines and abroad

Lead Agency: Asia Society

Cooperating Agencies: DOT, CITEM , Tour Operators, Media, Private Sector

  • Possible Output/s:
  • Dinner with the President - dinner of Filipino dishes prepared by the best Filipino chefs in Malacanang
slide58

DOMESTIC COMPONENTS

  • Food Trip
  • Philippine Cultural Dinner Show
  • Special Culinary Events
  • Promotional Activities/ Materials
slide59

I. Food Trip

Description: Development of culinary tour packages in prime tourist destinations

Cooperating Agencies: DOT, Accredited Tour Operators, PHILTOA/ PTAA, HRAP, Cooking Schools

  • Possible Output/s:
  • Culinary tour packages
  • Training of culinary tour guides
  • Promotional materials (e.g. brochures, flyers)
  • TV Show featuring cooking demonstrations filmed in leading tourist destinations and culinary centers
slide60

II. Philippine Cultural Dinner Show

Description: Coordination with the private sector for the regular offering of quality dinner packages featuring the best of Philippine cuisine served against a backdrop of traditional performance arts

Cooperating Agencies: HRAP, Ayala Malls, City of Manila, NCCA, Cultural Performing Groups, Tour Operators, DOT, LGUs

  • Possible Output/s:
  • Promotional Activities
  • Identification of a venue for regular cultural dinner show
slide61

III. Special Culinary Events

Description: Organization of special culinary events to generate awareness about Philippine food

Cooperating Agencies: DOT/ DTI/CITEM, HRAP, Malls, Food Publications

  • Possible Output/s:
  • Regional Food Festivals
  • Culinary Competitions
  • Philippine Food Exhibitions
slide62

IV. Promotional Activities/Materials

Description: Conduct of activities to promote Philippine cuisine within the Philippines and abroad

Cooperating Agencies: Asia Society, DOT, PCVC, CCI/ Living Asia Channel, ABS-CBN Lifestyle Channel, DTI, Island Flavors (Channel 5), Local and International Food Magazines, Newspapers, other Publications

  • Possible Output/s:
  • Website for Philippine Food
  • Write-ups and features on Philippine food in local magazines, publications and broadcast programs
slide63

Bicol Culinary Adventure Tour

Area/Location Albay and Sorsogon Provinces

Season Year-round

Contact Details T.R.I.P.S. 7524772

Sharp Travel Service 817-0071

The said tour features cooking demonstrations of Bicol’s most well-known recipes such as Bicol Express, Pinangat, and Pili among others. It also includes visits to the region’s popular tourist destinations, restaurants and pasalubong centers…

slide64

Discover

Your Roots

Program

Galing ng Pilipino para sa kapwa Pilipino…

slide65

OBJECTIVE

To entice 2nd and 3rd generation Filipinos to visit and tour around the Philippines, familiarize themselves to the country’s native culture and heritage and provide community service to their fellow Filipinos.

slide66

RATIONALE

There is a large number of 2nd and 3rd generation Filipinos living abroad

The students alone (high school/college/university) comprise a large number of this generation and have the disposable income & freedom to travel

slide67

I. Orientation/ Lecture on Filipino Heritage, History and Culture

II. Dinner with the Tourism Secretary

III. Tour of various tourism destinations

COMPONENTS

IV. Food Trip

V. Community Interaction

VI. Community Service

slide68

MARKETING STRATEGIES

  • Direct selling by DOT Overseas Offices and Embassies to Filipino associations abroad
  • Promotion in DOT and DFA websites
  • Advertisements in Filipino newspapers abroad as well as Filipino cable TV channels
slide69

Highly experiential and

participatory in nature

PROPOSED ITINERARIES

DAY 3

Tour of Manila (visits to Intramuros, Metropolitan Museum of Manila, Coconut Palace, Show at CCP or Metropolitan Theater, Drive thru Malacañang and Rizal Park, Shopping in Greenhills and Nightlife in Malate, Greenbelt, Rockwell or Libis /Eastwood)

DAY 2

Lecture 1: Overview of the Philippines

Visit to Museum of the Filipino People

Lecture 2: Conversational Filipino

(Komisyon ng Wikang Filipino)

Lecture 3: Philippine Culture and Arts

(NCCA)

Lecture 4: Philippine Games

Philippine Indigenous Games

(Sports Savers Association, Inc.)

Afternoon of Games

Overnight Manila

DAY 1

Arrival of participants

Registration and check-in

Program Orientation

Welcome Dinner with the DOT Secretary

(Intramuros, WOW Philippines)

Overnight Manila

DAY 15

Debriefing

Closing Ceremony

DAY 13-14

Participate in a “meaningful” project by tying up with an NGO such as the Couples for Christ’s Gawad Kalinga

DAY 4-12

Start of Tours

I. Manila and Environs

II. Northern Luzon

III. Southern Luzon

IV. Central Visayas

V. Eastern Visayas

VI. Western Visayas

VII. Mindanao

NOTE: This above program will be staple for all itineraries

slide70

PROPOSED TOURS

Manila and Environs

  • Visit to Villa Escudero for Cooking Demonstrations and Cultural Show
  • Visit to Puerto Galera
  • Taal, Batangas Shrines and local crafts workshops
  • Taal trek
  • Tagaytay Tour (Spa treatment at Nurture Spa)
  • Shooting the rapids at Pagsanjan, Laguna
  • Visit Rizal Shrine, IRRI and Los Baños
  • Tour of Malolos and San Miguel,Bulacan
  • Corregidor Island cruise with lunch
slide71

PROPOSED TOURS

Northern Luzon

  • Visit to Malolos, Bulacan (Barasoain Church)
  • Bonfire, night-out, tour and shopping in Baguio City including Camp John Hay
  • Interaction with PMAers
  • Visit to 3 World Heritage Sites in Ilocandia
  • Pagudpud Beach
  • Kayaking and Rafting in Chico River
  • Trekking in Ifugao Rice Terraces/ Sagada
slide72

PROPOSED TOURS

Southern Luzon

  • Visit to Villa Escudero for Cultural Show
  • Culinary tour and shopping for native crafts in Bicol
  • Butanding interaction in Donsol, Sorsogon and visit to Firefly Sanctuary
  • Tour of Puerto Princesa City
  • Visit to St. Paul Subterranean River National Park
  • Shopping of native arts and crafts in Puerto Princesa
  • Northern Palawan (El Nido)
  • Diving at Anilao, Batangas
  • The Farm at San Benito (Spa Treatment)
slide73

PROPOSED TOURS

Central Visayas

  • Arts and crafts tour and Cultural Show in Cebu
  • City
  • Lunch of Lechon Cebu and seafoods
  • Overnight at Badian Resort
  • Bohol Tour
  • Visit Tarsier sanctuary and Chocolate Hills,
  • Loboc cruise with lunch and interaction with
  • Loboc Children’s Choir
  • Diving in Balicasag Islands
  • Whale-watching in Bais City
slide74

PROPOSED TOURS

Western Visayas

  • Boracay beach
  • Spa treatment at Mandala
  • Night-out in Boracay
  • Heritage Tour, Arts and Crafts demos and cuisine demo in Iloilo Province
  • Visit to Miag-ao Church/ Piña Weaving/
  • Asilo de Molo
  • Agricultural and heritage tour of Guimaras
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PROPOSED TOURS

Eastern Visayas

  • Leyte Loop Historical Tour
  • Tacloban City Heritage Tour
  • MacArthur Landing Site
  • Sohoton Natural Bridge National Park
  • Higatangan Island, Biliran
  • Shopping of handicrafts
  • Cuisine demonstrations
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PROPOSED TOURS

Mindanao

  • Tour of Davao City (Phil. Eagle Center,
  • Orchids Center, Fruit and flower market)
  • Shopping at Aldovinco’s for arts and crafts
  • Pearl Farm Beach Resort or Samal Island
  • Eden Bayabas Resort
  • Cagayan de Oro
  • Whitewater rafting or canopy walk in
  • Cagayan de Oro
  • Camiguin Island Tour and Trekking
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Ecotourism/

Nature-based Tourism

Nature-based Tourism is travel geared towards the experience and appreciation of nature.

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Examples of

Nature-based Tourism

Whale Shark Interaction in Donsol, Sorsogon

Dolphin and Whale Watching in Pamilacan Island

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Whale Shark Interaction

Donsol, Sorsogon

Swim with the largest fish in the world!!!

This organized whale shark interaction tour is surely an experience of a lifetime! Enjoy the sight of the gentle giants in their natural habitat while providing livelihood to the local community of Donsol, Sorsogon and contributing to the conservation of the whale sharks…

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Whale Shark Interaction

  • Whale Shark Interaction season begins in December up to May or earlier part of June
  • Package includes boat rental, spotter and Butanding Interaction Officer/guide)
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Whale Shark Interaction

  • DOT INITIATIVES
  • Product Assessment
  • Conduct of Trainings (Tour Reception & Guiding Techniques, Life Saving Techniques)
  • Coordination with MARINA re standardization and accreditation of tour boats
  • Submission of project proposal to PATA Foundation (grant to be used for physical enhancement of tour facilities, e.g. provision of SOLAS equipment, enhancement of tour boats, installation of signages, etc.)
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Whale Shark Interaction

Area/Location Donsol, Sorsogon

Season December-May

Price P2,500 (boat, spotter and guide) +P100/pax (registration fee)

Contact Details Donsol Municipal Tourism Office 0919-7070394

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Dolphin and Whale Watching

Enjoy Pamilacan Island’s beautiful sandy white beaches, a 200-year old Spanish fort and rich marine life. But the most striking feature of the tour is watching the many different species of dolphins inhabiting the waters. If you are lucky, you can also catch a glimpse of pilot, sperm and Bryde’s whales, even manta rays and whale sharks!

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Dolphin and Whale Watching

  • Dolphin and Whale Watching season is during the summer months
  • Package includes transfers, local guides, lunch and drinks and snorkel gear
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Dolphin and Whale Watching

  • DOT INITIATIVES
  • Repackaging of existing dolphin and whale watching tour program
  • Conduct of trainings (Product Interpretation, Safety, Catering, Tour Enhancement)
  • Facilities and equipment improvement
  • Business Plan preparation
  • Formulation of guidelines on tourist safety and cetacean interaction
  • Strengthening of marketing linkages and networking
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Dolphin and Whale Watching

Area/Location Pamilacan Island, Bohol

Season Summer months

Inclusions transfers, local guides, lunch and drinks and snorkel gear fee

Contact Details Travel Village (038)4113510; (032) 2311495

Area/Location Bais City, Negros Oriental

Season March-October

Inclusions P950 (land & boat transfers, lunch and guide

Contact Details Orientwind Travel & Tours (035) 2253536; 4225298

Bais City Tourism Office (035) 5415161; 4028174

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Adventure Tourism

A very active form of tourism. It is basically outdoor recreation where tourists face nature to experience risks. Tourists who participate in this type of activity are generally more interested in the excitement and thrill that the activities may bring.

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WHITE WATER

RAFTING

Kevin Hamdorf

Adventure sport activities of running down the white water river characterized by swift currents and rapids using a river raft or a kayak which can withstand hitting against rocks and other obstacles on the river.

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Rationale

  • Whitewater rafting is growing rapidly in the Philippines
  • The Philippines, being an archipelagic country makes it an ideal place for the development of different water sports activities such as whitewater rafting
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Objectives

Main Objective: To identify, assess, explore and promote whitewater rafting destinations in the country

  • Specific Objectives:
  • To identify the existing and potential whitewater rafting destinations with tourism potential
  • To establish a standardized operating procedure on whitewater rafting in the Philippines which will uphold the ecotourism principles and ensure the safety of its clientele
  • -To package and promote whitewater rafting to local and foreign tourists

Kevin Hamdorf

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WHITE WATER RAFTING SITES

The Chico River runs between mountainsides of centuries-old rice terraces, rustic villages and lush green foliage. The stretch is generally Class III and IV rapids amidst the scenic wonders of Kalinga Heartland.

Cagayan River on the other hand is the longest and widest river in the Philippines. It is the lifeline of the pople of the Cagayan Valley. The fertile ground of the Valley and the irrigation provided by the river bestows upon it bountiful crops all-year round.

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Area/Location:

CHICO RIVER/CAGAYAN RIVER

Package Duration/Price :

2D/1N, 3D/2N,4D/3N

Season/Calendar of Activities

July – January

Contact Details:

Adventures and Expeditions Phils., Inc.

MR. ANTON CARAG

29 Burgos cor. Arellano Sts., Tuguegarao City, Cagayan Valley PHILIPPINES

Tel. Nos.: (078)844-1298

Website: www.whitewater.ph

Manila Office:

Tel. Nos.: (02) 872-5478

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Area/Location:

CHICO RIVER

Package Duration/Price :

2D/1N, 3D/2N,4D/3N

Season/Calendar of Activities

July – January

Contact Details:

Chico River Quest

MR. DANNY BRAVO/

MS. MAY SUGGUIYAO SHIU

Callagdao Hills, Bulanao, Tabuk, Kalinga

PHILIPPINES

Contact Numbers:

(0917) 966-8081

(0917) 750-2913

(0920) 205-2680

Website:

www.chicoriverquest.home.ph

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WHITE WATER RAFTING SITES

Cagayan de Oro River is the only rafting destination in the country located within the city proper. Fourteen rapids (class II-III) await the adventurer for the Mambuaya to Kabula (end point) run, while 25 (class II-IV) rapids will challenge seasoned raft paddlers for the Uguiaban-Kabula run.

Flora, particularly orchids, is abundant and fauna includes a variety of monkeys, monitor lizards, water iguanas, snakes and birds.

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Area/Location:

CAGAYAN DE ORO RIVER

Package Duration/Price :

Day Tour

Season/Calendar of Activities

July – January

Contact Details:

Cagayan de Oro White Water Rafting Adventure

MR. RUPERT DOMINGO

14th St. Nazareth, Cagayan de Oro City

PHILIPPINES

Contact Number:

(088) 857-1270

E-mail:

cdowwra@hotmail.com

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DOT INITIATIVES

Conducted River Guides Training (2002) in Chico, Pinacanauan and Bulu Rivers (Kalinga, Cagayan, Quirino provinces respectivcly)

Prepared Whitewater Rafting Product Manual

Drafted guidelines for accreditation of river guides and outfitters

Facilitated granting of tax holiday to outfitters subject to the guidelines to be developed by DOT and BOI

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SEA KAYAKING

Kevin Hamdorf

…An adventure sport activity which involves traversing open waters, touring inland lakes and camp on rivers on single or tandem boat using double-bladed paddles.

…A silent and unobtrusive way to explore delicate ecosystems without disturbing wildlife or the peace of nature

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Rationale

Kevin Hamdorf

A relatively new sport in the Philippines but is expanding quickly with 7,107 islands offering every considerable variety of tropical seascape

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Kevin Hamdorf

Corregidor Island stood as the last citadel before the fall of Manila during WWII. These islands are situated at the mouth of Manila Bay characterized by clear waters and swift channel currents. Novice kayakers may venture from Corregidor to Carabao Island and nearby coves which offer excellent waters for swimming and snorkeling.

Caylabne Bay Resort offers a panoramic view of Corregidor Island and Bataan, another stronghold during WWII. Corregidor Island now offers a first-class hotel and other tour amenities for those who intend to stay longer.

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Area/Location:

CAYLABNE/CORREGIDOR ISLAND

Package Duration/Price :

4D/3N

Season/Calendar of Activities

October - May

Contact Details:

Sun and Sea Sports Systems, Inc.

DIDI OR VAL CAMARA

BF Resort Vilalge, Las Piñas City

PHILIPPINES

Tel. Nos.: (0632)872-5478

Website: www.sunseaphilippines.uni.cc

E-mail: sunsea@edsamail.com.ph

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Taal Volcano is the world’s smallest volcano and the most active in the Philippines. Aside from being fairly challenging and rugged climb, Taal Volcano is a major lesson in earth science.

Situated among red oxidized soil and smoking vapor vents is the main crater which houses a small lake of sulfur and water. Up there, the wind is cool, the atmosphere is calm and the view breathtaking.

Taal Lake is Southern Luzon’s centerpiece attraction together with Taal Volcano. It is one of the ideal sites for kayaking and is where a panoramic view of volcano island can be seen.

George Tapan

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Area/Location:

TAAL LAKE, Batangas

Package Duration/Price :

3D/2N

Season/Calendar of Activities

October - May

Contact Details:

Sun and Sea Sports Systems, Inc.

DIDI OR VAL CAMARA

BF Resort Vilalge, Las Piñas City

PHILIPPINES

Tel. Nos.: (0632)872-5478

Website: www.sunseaphilippines.uni.cc

E-mail: sunsea@edsamail.com.ph

George Tapan

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The Hundred Islands National Park is Pangasinan’s provincial pride, consisting of a small archipelago off the coast of Alaminos.

Call it a tiny version of the Philippines, its 200+ green-topped, white ringed islets is set amidst a brilliant backdrop of deep blue.

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Area/Location:

HUNDRED ISLANDS, Pangasinan

Package Duration/Price :

4D/3N

Season/Calendar of Activities

October - May

Contact Details:

Sun and Sea Sports Systems, Inc.

DIDI OR VAL CAMARA

BF Resort Vilalge, Las Piñas City

PHILIPPINES

Tel. Nos.: (0632)872-5478

Website: www.sunseaphilippines.uni.cc

E-mail: sunsea@edsamail.com.ph

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Coron and El Nido are two destinations in the Northern part of Palawan where one can enjoy the spectacular limestone cliffs, fascinating bird and wildlife, explore deserted beaches, hidden lagoons and mangrove forests on a kayak.

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Area/Location:

CORON ISLAND, Palawan

Package Duration/Price :

4D/3N

Season/Calendar of Activities

October - May

Contact Details:

Tribal Adventure Tours

PHILIPPINES

Tel. Nos.: (0632)821-6706

Website: www.tribaladventures.com

E-mail: info@tribaladventures.com

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Area/Location:

  • EL NIDO, Palawan
  • Package: Sea Kayaking is included in the regular package being offered by El Nido Resorts/Ten knots
  • Contact Details:
      • El Nido Resorts – Ten Knots Development Corporation
  • Tel. Nos.: (0632)8103620
  • Website: www.elnidoresorts.com
  • E-mail: sales@elnidoresorts.com
wreck diving
Wreck Diving

...the experience of exploring sunken vessels, airplanes and automobiles

examples of wreck diving sites
Examples of Wreck Diving Sites

- Subic Bay, Olongapo City

- Coron, Palawan

wreck diving in subic bay
Wreck Diving in Subic Bay

Full equipment package - $30

(inclusive of two wreck dives, dive master, boat, regulator, tanks, weights, fins, masks and suits)

Basic Package - $25

(inclusive of two wreck dives, dive master, boat, tanks and weights)

Bare Package - $20

(inclusive of two wreck dives, dive master and boat)

SUBIC BAY AQUA SPORTS

Bldg 249 Waterfront Road, Subic Bay Freeport Zone

Tel # (63-47) 2527343/3005

Fax # (63-47) 2526084

wreck diving in coron palawan
Wreck Diving in Coron, Palawan

Coron has fast become known for its excellent wreck diving. 14 wrecks were discovered, all in diveable depths. This makes the area the best wreck diving destination in Asia

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Wreck Diving in Coron, Palawan

Location: Uson Island, Coron

RATE:Weekend Diver's Package Php 9,680.00 per diverPackage Inclusions:

Passage on WG&A Superferry 1 Manila-Coron-Manila, Tourist Class Accommodations with meals;

Overnight accommodations at Dive Link.

Two dives on World War II wrecks in Coron Bay, with option to do a third dive. Boat, tanks, weights and lunch included.

Whole day tour Coron Island's Lagoons and Beaches.

Meals: breakfast (2) in Dive Link, packed lunches on diving day and on tour, dinner (2) in Dive Link.

DIVELINK RESORTUson Island, Coron, PalawanManila Sales Office:Unit 15C Atherton Place, Tomas Morato, QCTel.Nos.: (632) 371 9928; (632) 412 0644; (632) 375 25 61Telefax: (632) 372 6031E-mail: info@divelink.com.ph

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If you ever envied the couples racing around the world in the reality-TV show “The Amazing Race”, here’s your chance to experience the race for yourself……right here in the Philippines!
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The Amazing

Racer Experience

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The Department of Tourism

in collaboration with Street Park Productions, Inc. is offering the

a two-day, one-night adventure where participants race to top secret destinations with a cameraman documenting their every move!

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Rationale
  • There is an increasing trend in tourism towards adventure sports activities & destinations
  • The Philippines has a good potential in developing adventure sports tourism
  • The DOT is developing various adventure sports activities under the “Byaheng Pampalakasan” banner
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Target Market:

Sports/Adventure Travel Enthusiasts

Corporate/Incentive Groups

Organizations

Students

Family/Couples

General Public

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Marketing Tools:

Internet

Tri-media advertisements

Travel Marts

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As a kick-off activity of the “Byaheng Pampalakasan” program of the DOT, “The Amazing Racer Experience” was pilot-tested last August 14-15 participated in by representatives from media, tour operators, celebrities, expats and the DOT. A formal launching of the race is scheduled during the Philippine Travel Mart in September.
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Top secret destinations in Central Luzon….

Mystery adventure…

Five teams….

One “Amazing Racer Experience”…

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For TARE bookings, contact:

STREETPARK PRODUCTIONS, Inc.

Unit 207, 2F FBR Arcade

317 Katipunan Avenue, Loyola Heights, Quezon City

Tel. No. (02) 4368882

Telefax No. (02) 4368883

E-mail info@streetparkprod.com

Website www.streetparkprod.com

for all tour inquiries please contact
For all tour inquiries please contact :
  • Philippine Tour Operators Association (PHILTOA)

Ms. Lucille Perez Unit 1806 Cityland 10 Tower I

Mr. Ricky Reyes H.V. dela Costa St.

Mr. Ryan Faustino Salcedo Village, Makati City

Telephone Number : (063) 812-4513

Telefax Number : (063) 817-4608

  • Philippine Travel Agencies Association (PTAA)

Ms. Ma. Sandra P. Cerra 12 G/F EGI Rufino Plaza

Taft cor. Sen. Gil Puyat Ave.

Pasay City

Telephone Number : (063) 552-0025 / 26 / 28

Telefax Number : (063) 552-0029 / 30

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“New Tourism Products”

Mabuhay!!!

Presented byDIR. ELIZABETH F. NELLEDepartment of Tourism