“New Tourism Products” Presented byDIR. ELIZABETH F. NELLEDepartment of Tourism
PHILIPPINE health TOURISM PROGRAM
PHILIPPINE health TOURISM PROGRAM Definition “Tourism associated with travel to health spas or resort destinations where the primary purpose is to improve the traveler’s physical well being through a regimen of physical exercise and therapy, dietary control, and medical services relevant to health maintenance.” -- WTO--
PHILIPPINE health TOURISM PROGRAM Rationale • The HEALTH AND WELLNESS craze is big business and is growing at a very fast pace. Its impact on travel and tourism is very evident as its likely future growth in demand has been identified by market research, signaling health tourism’s future potential. • The increased awareness of the importance of healthy living and the need to take time off to relax and re-charge is a fairly widespread phenomena
PHILIPPINE health TOURISM PROGRAM Rationale • Good potential for Asia to develop Health Tourism since health and wellness using traditional healing methods is very much part of Asian culture • The Philippines is bestowed with the required natural resources for the development of Health Tourism
Goal To position the Philippines as a premier health holiday destination in Southeast Asia
Specific Objectives • To broaden the marketability of the Philippines by promoting spa and medical tourism • To contribute to regional development in terms of employment generation and increase in local government revenue • To increase investments relative to health holiday activities • To promote and develop the country’s thermal springs and other resources for health tourism program
PHILIPPINE health TOURISM PROGRAM Components Spa Tourism Medical Tourism
PHILIPPINE health TOURISM PROGRAM Spa Tourism
The Philippine Spa Industry 7.9% growth rate per year 71% increase in the number of spa establishments in 1999 Average of 1,296 spa visits per day or 35 spa visits per establishment
The Philippine Spa Industry Generates 1,069 jobs or an average of 29 jobs per spa facility Annual income 4 M – 10% 1 to 1.5 M – 10% 1.5 to 2 M – 10% .5 M to .8 M – 10% .8 M to 1 M – 5 % Less than 500,000 – 5 %
PHILIPPINE health TOURISM PROGRAM Medical Tourism
Surgery Room Rate Medical Check-up Facelift CABG Thailand (Bumrungrad) $49 $290 $7,500 $2,700 Malaysia (Sunway Medical) $51 $300 $10,000 $2,600 Singapore(East Shore & Mt.Elizabeth) $200 $19,000 $5,500 India $55 $10,000 Philippines $23 $218 $15,000 $1900 Comparative Health Care Costs
Advantages in Developing Medical Tourism Competitive medical costs Availability of state-of-the-art medical equipment Filipino doctors are trained with western medical orientation
Advantages in Developing Medical Tourism The Philippines is recognized as having highly skilled medical professionals Filipino medical practitioners have a nurturing and caring attitude Fluency in the English language
Investment Areas Spa Tourism Day Spa Resort/Hotel Spa Destination Spa Medical Tourism Tertiary Hospitals Ambulatory Clinics
Incentives • SPA TOURISM • Reduced Import Tariff on Selected Spa Equipment • MEDICAL TOURISM • Income Tax Holiday • Reduced Tariff (1%) on • Selected Medical Equipment
Competitors • THAILAND • SINGAPORE • MALAYSIA • INDIA • INDONESIA
Significant Accomplishments • Prepared Health Tourism Investment Kit & turned it over to OTC-IPU • Inclusion of Medical Tourism in 2004 Medium Term Investment Priorities Plan • Organization of the Spa Association of the Philippines
SPA Association of the Philippines Organized 15 April 2004 • President : Cathy Palma, Nurture Spa • Vice President : Karen Reina, Mandala Spa • Secretary : Farah Villanueva, Club One Health & Fitness at Oakwood Premiere • Treasurer : Madelaine Edejer, Peninsula Spa • PRO : Jennifer Sanvictores,The Farm Induction Date : June 16, 2004, 5:00 pm Coconut Palace (poolside)
SPA Association of the Philippines Objectives To unite the members on common purposes, working in a close bond of cooperation, fellowship and assistance in furthering and protecting the interest of the members and the Philippine Spa Industry in general To promote and protect the spa industry and its consumers, by upholding the highest standards and ethics of the spa industry and ensuring professionalizm among its members To encourage, support and develop the Philippine spa industry towards having its own unique branding and image To establish and maintain affiliation and cooperation with other spa organizations globally. To develop the industry and enhance its professionalism through education and training, and the sharing of ideas and information among members.
On-Going Activities • Spa and Hospital Accreditation • Investment Promotions for Health Tourism • Development of Spa Holiday Packages • Development of Medical Tour Packages • Drafting of Philippine Medical Tourism Marketing Plan • Preparation of Health Tourism Product Manual
On-Going Activities • Launching of Philippine Medical Tourism • Full blast on Marketing and Promotional activities, e.g. - production of brochures - foreign trade and media invitationals - Philippine participation in Annual Spa and Medical Travel Expos - Link up with overseas medical institutions, Philippine Medical Associations, tour wholesalers, etc. • Continuous research and development of Pinoy Spa concept
Area/Location: Boracay Island, Aklan Packages/Programs Offered: Princess Treatment, Gentleman’s Packages, Water Journey, Boracay Bliss, Thalasso, Shodhanna Karna, Wellness Holiday, Honeymoon Holiday, etc. Season: Year Round Mandala Spa Mandala is a perfect resort spa destination. It is located in the famous Boracay Island and exudes an ideal rest and self-pampering haven Mandala offers a wide array of spa services, from massages to beauty rejuvinating regimen. It is a perfect complementing haven after a day under the sun and sea. . Contact Person: Ms. Karen Reina Owner Tel. Nos. (063)(036)288-5858 Fax No. (063)(036)288-3531 www.mandalaspa.com Package Price: For rates info, visit www.mandalaspa.com
Area/Location: 119 Brgy. Tipakan, Lipa City Packages/Programs Offered: Wellness Programs, Medical vacation Detoxification Retreat, Traditional Asian Scrubs, Modern Scrubs, Massage, etc. Package Price: For rates info, visit www.thefarm.com.ph. Season: Year Round The FARM at San Benito : Hippocrates Health Resort of Asia Nestled at the foothills of Mt. Malarayat, The Farm is a 49-hectare world class health resort that addresses every aspect of rejuvenation. It is fully integrated medical facility specializing in alternative, preventive healthcare and natural healing. Contact Person: Ms. Jennifer Sanvictores Marketing Director Mandarin Oriental Hotel Makati Ave., Makati City Tel. No. (632)751-3498 Fax No. (632)751-3497 www.thefarm.com.ph
Nurture Tropical Spa Nurture Tropical Spa is health haven in Tagaytay. It offers Ifugao inspired accommodation facilities, spa services, health and fitness programs and rejuvenating and wellness packages at very reasonable prices. The place is ideal for weekend hideaways. Area/Location: Tagaytay City Packages/Programs Offered: Face of an Angel, Nurturing Touch, Body Scrubs, Body Wraps, Garden of Eden, Crowning Glory, Special Treatments, Delight, Ultima, Elation, Euphoria, etc. Contact Person: Ms. Cathy Palma Manager 1202 Price Tower Tordesillas cor. Bautista St. Salcedo Village, Makati Tel. Nos. (632)830-0876 to 77 (632)810-2024 www.treasures.com.ph Package Price: For rates info, visit www.treasures.com.ph Season: Year Round
Area/Location: Maya-Maya Club Nasugbu, Batangas Packages/Programs Offered: Massage packages, body treatments, facial and hair care, scrubs, etc. Package Price: For rates info and other inquiries, please write to email@example.com Season: Year Round Contact Person: Mr. David Stone Manager The Sanctuary Spa at Maya-Maya Maya-Maya Club Nasugbu, Batangas The Sanctuary Spa at Maya-Maya
Area/Location: Plantation Bay, Cebu City Packages/Programs Offered: Massage packages, body treatments, facial and hair care, etc. Season: Year Round Contact Person: Ms. Nenette Castillo Manager Plantation Bay Resort and Spa Plantation Bay, Cebu Tel. Nos. (6332)340-5900 Fax: (6332) 3405988 E-Mail: firstname.lastname@example.org Plantation Bay Resort and Spa Package Price: For rates info and other inquiries, visit: www.plantationbay.com Plantation Bay is known for its stunning waterscapes, magnificent laggons and gardens, , excellent service and a totally different spa experience
Area/Location: Lower Ground Level, Waterfront Airport Hotel & Casino Mactan, Lapulapu City, Cebu Packages/Programs Offered: Massage packages, facial aesthetic, body aesthetic, etc. Package Price: For rates info, visit www.cebu-inter.com Season: Year Round Contact Person: The Manager Cebu Paradise Health & Beauty Spa Lower Ground Level Waterfront Airport Hotel & Casino Mactan, Lapulapu City, Cebu Tel. Nos. (6332) 340-8955 03 340 8943 Fax : (6332) 340-6450 Email: email@example.com Cebu Paradise Health & Beauty Spa Cebu Paradise Health & Beauty Spa is a perfect hideaway in the bustling city of Cebu. The spa offers the best body pampering and relaxation with the first class amentities of Wtaerfront Hotel and Casinos, one of the best in Cebu.
Area/Location: G/F Peninsula Manila Hotel Packages/Programs Offered: Massage Treatments, Aromatherapy, Facial Massages, etc. Package Price: For rates info, visit www.peninsula.com Season: Year Round The Peninsula Spa The Peninsula Spa is one of the features of Peninsula Manila Hotel. It is located in Makati City making it near to shopping, food and leisure establishments. Contact Person: Ms. Madelaine Adejer OIC- Manager G/F Peninsula Manila Hotel Makati Ave. cor. Ayala, Makati City Tel. Nos.(632)810-3456 Fax No. (632)815-34-02 www.peninsula.com
Area/Location: 5F Networld Hotel, Roxas Boulevard, Pasay City Packages/Programs Offered : Authentic Japanese Health Spa Packages Package Price: For rates info, visit www.networldhotel.com SM Kenko Season: Year Round Contact Person: Mr. Andy Benwick Manager 5F Networld Hotel Roxas Blvd., Pasay City Tel. No. (632)536-5830 Fx No. 536-58-35 www.networldhotel.com SM Kenko specializes on modern spa facilities like sauna baths and massages. It is housed at Jipang Building, accessible to a hotel, restaurant and other commercial establishment in the area.
Area/Location: 1614 M. Adriatico St., Malate, Manila Packages/Programs Offered: Massage packages, body scrubs, facial care, body treatments, aromatherapy, haircare, etc. Package Price: For rates info, call the Ritz Spa Season: Year Round Contact Person: Ms. Claire Lui Manager 1614 M. Adriatico St. Malate, Manila Tel. No. (632)523-3333, 450-8791 Fax No. (632) 525-8441 The Ritz Spa Offering a wide selection of spa menus, The Ritz is popular among spa buffs in the country. It is located in Manila, making it accessible to other attractions in the area.
Area/Location: Oakwood Premier, 6F Glorietta 4, Ayala Center, Makati City Packages/Programs Offered: Massage packages, body treatments, facial and hair care, aromatherapy, scrubs, etc. Package Price: For rates info, visit www.hcluboakwood.com.ph Season: Year Round Club One Health and Fitness Center Contact Person: Mr. Jeff Ofiana Oakwood Premier 6F Glorietta 4, Ayala Center,M akati Tel. No. (632)755-8112 Fax (632)728-0000 Email: firstname.lastname@example.org Club One is located in Oakwood Premiere Hotel situated right at the heart of Makati City. It has complete spa facility with the ambience of a first class hotel.
Area/Location: Civic Drive, Filinvest Alabang, Muntinlupa Packages/Programs Offered: Executive check-up, Cardiac Package, etc. Package Price: For rates info, visit : www.asianhospital.com Season: Year Round Contact Person: Dr. Rodrigo Floro Medical Director Asian Hospital and Medical Center Civic Drive, Filinvest Alabang, Muntinlupa Tel. Nos. (632) 771-9000 Fax: (632) 876-5860 Asian Hospital Medical Package Asian Hospital is a one-stop shop facility that offers medical packagae complete with up to date medical treatments coupled with a leisure component that brings tourists to the country’s major tourist attractions..
Area/Location: 279 E. Rodriguez Boulevard , Quezon City Packages/Programs: Executive Check-up, Cardiac Package, Geriatric Package, etc. For details please visit email@example.com Package Price: For rates info, visit firstname.lastname@example.org Season: Year Round Contact Person: Mr. Ramon Fortes Marketing Manager St. Luke’s Hospital and Medical Center Tel. Nos. (632) 725-2334, 725-2328 Website: www.stluke.com.ph St. Luke’s Medical Center Medical Package A medical facility that offers hotel-type amenities, St. Luke’s Medical Center offers modern medical treatments coomplemented by the leisure of traveling to major tourist attractions of the country.
PHILIPPINE health TOURISM PROGRAM Wellspring of Wellness.....PHILIPPINES
PHILIPPINES ESL (ENGLISH AS SECOND LANGUAGE) TOUR PROGRAM
PHILIPPINES ESL TOUR PROGRAM • RATIONALE • English is a universal language • Studying English as a second language – a regular program in non-English speaking countries like Japan,China, Korea, Latin America, etc.
PHILIPPINES ESL TOUR PROGRAM OBJECTIVES • To make the Philippines a destination in Asia for learning English as a second language (ESL) • To develop tours combining English language courses with holiday / vacation activities • To enrich visitor’s experience by providing opportunities for cultural immersion, thereby, enhancing appreciation & understanding of Philippine culture • To increase visitor arrivals by tapping the ESL market especially from Japan, Korea, China & Taiwan, thereby contributing to the country’s tourist receipts • To provide a venue for learning institutions to participate and foster a highly competitive English language program for the target markets
PHILIPPINES ESL TOUR PROGRAM WHY STUDY IN THE PHILIPPINES? • English is widely spoken • Proximity to target markets (by air) from Japan : 4 – 5 hours Korea : 3 hours China : 2 – 3 hours • Affordable costs • Rich in natural and cultural assets
PHILIPPINES ESL TOUR PROGRAM TARGET MARKET POTENTIAL Korea : High school & college students Professionals China : High school & college students Professionals Japan : MEXT (Ministry of Education, Culture, Sports, Sciences and Technology) 5-year strategic plan (2003-2008) re “Cultivating Japanese with English Abilities” - 10,000 high school students / year - University students & teachers Professionals
LEARN ENGLISH CAMPS HOMESTAY SAIL-AWAY / ENGLISH CRUISE TRIPS ENGLISH ON-THE-ROAD PHILIPPINES ESL TOUR PROGRAM COMPONENTS A. TOUR DESIGN / PROGRAM
PHILIPPINES ESL TOUR PROGRAM COMPONENTS • DURATION • 1 week - 6 months (maximum) C. ENGLISH COURSE Content : Basic English Communication Skills Advanced English Course Business English Other English Programs
PHILIPPINES ESL TOUR PROGRAM COMPONENTS D. TOUR PRICE INCLUSIONS • Inland Transportation • Accommodation • Meals • English course (including materials, facilitator / instructor, lectures, etc.) • At least one (1) excursion or tour activity • Cultural activity
Area/Location: Clark Special Economic Zone, Clarkfield, Pampanga Package Duration: 5 days Package Price: $455 per pax Inclusions:Accommodation (twin sharing), transportation, meals, entrance fees and toll fees, tour guide and English lesson (for 5 days). Season: Year Round PHILIPPINE ESL TOUR PROGRAM Clark Polytechnic Module Clark Polytechnic offers an exciting way of learning English as a second language wherein leisure travel becomes part of the learning experience. The program includes basic English learning module and visit to famous tourist spots within the area. Contact Person: Ms. Rita D. Vinculado Tourism & Cultural Affairs Office Clark Development Corporation Clarkfield, Pampanga Tel. Nos. (6345)599-2854,599-6235
Promoting the Philippines as a Culinary Destination… KULINARYA FILIPINA Galing ng Pilipino...sa Pagluluto!
OBJECTIVE To promote Philippine cuisine internationally as a way of enticing tourists to visit the country. It also hopes to standardize the preparation and styling of classic Filipino dishes.
RATIONALE Cuisine has always been an effective means to promote a country and showcase its culture and heritage (e.g. Thailand, Spain, Mexico, Japan, Indonesia, etc.) The Philippines has a rich culinary tradition.